As a Trustee for Cowley Road Works, the charity which organises Cowley Road Carnival, here's the presentation we've put together for potential sponsors. If you're interested then do contact me through LinkedIn. Thanks!

1. Sponsoring Cowley Road
Carnival 2013
Reach your audience. Play a part in the
community. Help make Carnival happen!

2. What is Carnival
• Oxford’s largest community event
• A celebration of the city’s rich
cultural mix
• A showcase for Oxford’s creative
and performance talent
• An opportunity for regional
charities
• A huge education and skills
development project for schools
and young people

3. Carnival attendance
• Carnival attracts audiences
from the city, county and
beyond:
• 2011: 20,000 attended
Carnival in South Park
• 2010: Over 30,000
attended Carnival on
Cowley Road and in South
Park

4. What makes
Carnival
• The Procession: 688 people took part in
the Procession in 2011, including 14 local
schools and community groups, who
created costumes with the help of
professional artists
• Performances: Musicians, dancers, street
performers, sound systems and a wide
range of activities bring Carnival to life
• Community showcase: Charities and not-
for-profits engage with the public and enlist
their support
• Traders: Global food & drink, ethical
retailers, local start-ups and more have
stalls

5. Carnival 2013
• Carnival plans for 2013 include:
• pre Carnival creative workshops with schools and community groups
• collaboration with a wide range of arts, community, educational,
disability and faith groups and businesses to encourage participation
in Carnival
• offering employment, volunteering and skills development
opportunities
• producing Cowley Road Carnival on Cowley Road and surrounding
venues and open spaces in July 2013

6. Who runs Carnival
• Cowley Road Works, registered charity no.
1118902
• A board of Trustees, all volunteers, plus one
part-time Executive
• Team of Carnival specialist freelancers and an
event management company overseeing
production

7. How Carnival is
funded
• Public funding and grants
• Fundraising events and donations
• Sponsorship
• Revenue from stalls and advertising

8. Carnival costs
• 35% Creative elements (artists & dancers working with
procession groups; design & print; staging & marquees)
• 32% Management & Planning (procession logistics &
coordination; event safety, planning & management; security & traffic
management; licences, insurance, cleaning, toilets)
• 33% Community Outreach & Fundraising (community
liaison; information & publicity; fundraising events & applications;
management and administration)

9. publicity/communica
tion
publicity/communica
tion
• social media
• website
• news

10. Twitter
@cowleycarnival

11. Carnival on
Facebook

12. The Carnival
Website

13. Carnival in The News

14. How your business
can support Carnival
• Take a sponsorship opportunity
• Advertise on our website and/or Carnival
programme
• Offer help ‘in kind’
• Offer volunteers or staff time
• Offer your venue or facilities

15. Sponsorship Levels
Print & Media
Amount Website
Social media coverage
Partnership
£200+
£500+
£1000+
£2000+

16. Benefits in detail
• Website: Logo & Link on cowleyroadcarnival.co.uk to be seen by tens of
thousands of unique visitors in the months leading up to Carnival
• Social media: Be part of our Twitter and Facebook communities
• Logo in print: Carnival programme, publicity fliers and posters
• Publicity: Inclusion in press releases, interviews, and photo shoots to
generate media coverage for your business across regional media
• Partnership Status: A recognised Partner of Cowley Road Carnival with
major opportunities for attendance and involvement in the event

17. Sponsor ... get
involved
Tailor a sponsorship package that gets
your employees involved, eg. by
supporting:
• The Procession/ pre Carnival
workshops for schools &
community groups
• Carnival volunteers
• Carnival
stages/performances CARNIVAL VOLUNTEERS
• Stalls

18. Recent Carnival
Sponsors
Some of the businesses who supported Carnival
in 2010 and 2011:
MINI Plant Oxford Unipart Group Lucy Properties One Ltd
Hunts printers Midcounties Cooperative Tesco Metro Cowley
Road Aziz Ultimate Picture Palace Wychwood Breweries
Spriggs David PR Daily Info LMNOP Studios B4 Magazine
Oxford University Oxford Brookes University We7.com
The Corridor Majliss First Floor Atkins City Sightseeing
Note that this excludes public bodies, partner organisations, grants and private
donors

19. Carnival website
advertising
• Over 11,000 Unique Visitors and 30,000 page hits at height of interest
• Your ad appears on EVERY page, as part of a limited slideshow
• From just £30 per month!!!

20. Interested?
Get in touch
Get in touch
Contact Danielle Battigelli on:
email: info@cowleyroadworks.org
Tel: 01865 251305
Mobile: 07941 482376
Carnival Website - www.cowleyroadcarnival.co.uk
Facebook - http://www.facebook.com/cowleyroadcarnival
Twitter - https://twitter.com/cowleycarnival

21. Thank You!
We welcome
your help
in making
carnival happen
in 2013
in making
carnival happen
in 2013
in making
carnival happen
in 2013