A look at how Enterprise Hive Social Business Software was able to solve the following challenges: • Limited marketing and branding hindered growth • Uncoordinated communication with customers • Uneven monitoring of customer feedback and product ideas • Social business software must integrate easily • Solution must be flexible, easy to administrate and use

1. Axiom software provides a fully integrated and automated
data entry solution for institutions of higher education
using Ellucian’s Banner Digital Campus. Axiom, developed by
SSD Technology Partners, Inc., has been helping colleges and
universities for more than seventeen years and has been a partner
of Ellucian since 2001. Axiom’s products and services help its
customers simplify the data entry process, providing a complete
solution for universities that want to create online forms, collect
data, validate it and seamlessly upload the data directly into their
current Ellucian Banner system.
Business challenge Axiom faced
As Axiom’s business grew, its managers realized they needed
to elevate their marketing and branding activity and
take advantage of its new momentum. Its business partner,
Ellucian, hosted an online customer community (called Ellucian
Commons) within edu1world.org, an industry-leading online
community serving higher education, and Axiom selected
Enterprise Hive to build a HiveSocial online community within
edu1world.org to enhance its exposure to its customers and
prospects.
With their community on edu1world.org, Axiom secured instant
access to and the ability to communicate with more than 30,000
like-minded members of edu1world.org, including those members
of the Ellucian Commons, whose Banner product is the focus for
Axiom’s solutions.
Axiom made this strategic move to reach current and prospective
customers in a new, dynamic way. Axiom, for example, deployed
its HiveSocial online community (within edu1world.org) to
broadcast product news and information to help potential
customers learn about its solutions and unique integration with
Banner products. Axiom also gave its customers and prospects
in the edu1world.org community a seamless way to interact and
communicate via blogs, wikis, content management collaboration
tools and robust information and profile search functionality.
Within the first two weeks of launching their HiveSocial
community, Axiom added over 260 new members to their online
community. Check out Axiom’s open edu1world.org community at
http://www.edu1world.org/axiom
“One of our big problems solved by the creation of our
Axiom community was that we previously didn’t have regular
communication with decision makers who were using the Banner
product. Being a part of this larger community of prospects that we
didn’t even know existed greatly benefits our work at Axiom,” says
Lisa Detwiler, Chief Operating Officer of SSD Technology Partners.
Axiom now offers a private,
secure online community for it’s
rapidly growing customer base
“We created a forum where both
present and future customers
could collaborate on their
experiences with . . . Axiom.”
Kyle Lauser
Director of Business Development
Axiom-SSD Technology Partners
CASE STUDY Axiom Software
Enterprise Hive creates social business software to help
organizations and companies achieve their business
goals using private, secure online communities. Enterprise
Hive software and solutions enable your organization’s
members and customers to connect, collaborate and fuel
their productivity, giving you the power to drive your
organization’s efficiency and growth.
About
www.enterprisehive.com
Enterprise Hive
. . . . . . . . . . social business software

2. Providing customers a private,
secure online community
Once Axiom saw the flexibility and ease
of use with its HiveSocial community
in edu1world.org, managers realized
they were ready to offer a private, secure
online community for its rapidly growing
customer base. As has long been the
practice at Axiom, its customers play a
central role in providing feedback and user
testing to help Axiom evolve and improve
its product suite. Without effective
channels for communication, Axiom
customers struggled to provide product
and services feedback while Axiom
managers were limited in their ability
to monitor and react faster to customer
needs and challenges.
To address their challenge, Axiom
expanded its use of Enterprise Hive’s social
business software to help them integrate
and deploy a SaaS online community
for its customers. HiveSocial integrated
seamlessly into Axiom’s business
application, giving their customers private
and secure online communication,
content management and collaboration
tools, including wikis, blogs, forums and
robust document management and search
functionality.
Axiom customers were quick to take
advantage of their new Axiom private
community to post questions to their
user peers and like-minded professionals
to learn how others use and configure
Axiom’s software. This interactive
communication dynamic helps Axiom’s
customers learn from each other
real-time and obtain new ideas and
solutions to improve their own unique
business processes.
“We created a forum where both present
and future customers could collaborate
on their experiences with data integration
and learn how Axiom can streamline
this process,” says Kyle Lauser, Director
of Business Development with SSD
Technology Partners. “In this community,
we also provide documentation and
specific information for individual clients,
information we would not post in the
open community.”
Partnering with Enterprise Hive
Axiom managers say overall
management of their HiveSocial
communities is simple. Their team
collaborates daily to manage their
communities, spending roughly 30
minutes each day creating new
community content, giving them more
time to reach out to prospects and help
solve their customers’ business needs. In
addition, Axiom’s Lisa Detwiler notes the
Enterprise Hive team is always available
and works closely with her and her team
for training and product support and
configuration.
The Challenges:
• Limited marketing and
branding hindered growth
• Uncoordinated communication
with customers
• Uneven monitoring of
customer feedback and
product ideas
• Social business software must
integrate easily
• Solution must be flexible, easy
to administrate and use
The Results:
• New dynamic customer and
prospect collaboration
• Customer and prospect
knowledge sharing fuels
Axiom’s customer support
• HiveSocial integrates easily
into Axiom’s business
applications
• Ease of use allows for rapid
community growth
“One of our big problems solved by the
creation of our Axiom community was
that we previously didn’t have regular
communication with decision makers.”
Lisa Detwiler
Chief Operating Officer
Axiom-SSD Technology Partners
©2013, Enterprise Hive, LLC. All rights reserved.
CASE STUDY Axiom Software
For more information about
Enterprise Hive, contact:
Lauren Hart Piper
Vice President, Product Management &
Marketing
lauren.piper@enterprisehive.com
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