1. Oracle’s strategy for Enterprise 2.0 Emiliano Pecis Technology Business Unit

2. Agenda

3. Web 2.0: myth or reality ?

7. Web 2.0 implications Apple shares fell as much as 5.4 per cent after a report on CNN's citizen journalist web site (blog) said Steve Jobs had suffered a major heart attack Tags: web20 implications “ authoritative blogs” steve jobs apple shares

8. How “Web 2.0” are you? Note: Talking about Enterprise 2.0, without being “web 2.0 user” is not advisable! Tags: Enterprise20 sales capabilities “web20 user”

9. Web 2.0 Meets Enterprise 2.0

10. Web 2.0 Vs Enterprise 2.0 Tags: Enterprise 2.0 limits web20 roi “1percent rule”

11. 7 Gartner suggestions for Enteprise 2.0 the purpose should draw people directly to participate, immediately appealing to the "What’s in it for me" characteristic purpose should align with business value, that is the "What’s in it for the business" value, be it direct or indirect organizations are advised to resist the temptation to opt for high-risk communities Gartner advises organizations to start with a minimal scope and focus on growing a community’s scale as fast as possible purposes must be selected that both the organization and community can build on The success of a good purpose can be measured. Especially early on, when organizations are skeptical of social applications Magnetic 1 Aligned Low Risk Properly scoped Facilitates Evolution 2 3 4 5 Measurable 6 Tags: gartner suggestions enterprise20 seven 7

12. 7 Gartner suggestions for Enteprise 2.0 The enterprise MUST AVOID to use the new technologies as another channel to push communications Community Driven 7 Tags: gartner suggestions enterprise20 seven 7

14. Enterprises want an integrated solution Tags: major vendor oracle enterprise20 suite

15. Which are Enterprise 2.0 enablers? (source: Dion Hinchcliffe’s blog) Tags: freeform links authorship tagging network-oriented extensions search social emergence signals

16. Oracle’s Enterprise 2.0 Strategy and Platform

17. Content Management Project Efficiencies Team Collaboration Enterprise Mashups Web 2.0 Services Team & Individual Expertise Collaborative Content Creation Security, Auditing, and Compliance Information Lifecycle Management Content Publishing Content Approvals Composite Applications Community/Social Collab Internet / Intranet Web Presence Single Sign-On to all Corporate Resources Document Management Desktop Tools Integration Evolution of the enterprise portal market Transactional apps, composite apps, portals, web sites converging Tags: ecm internet intranet convergence community composite applications “faces of soa” portal alui Integrated Development Process Portals Alerts & Worklist SOA Processes Component Assembly & Orchestration Custom & Enterprise Applications Oracle Enterprise 2.0 Portlet Creation & Orchestration In-Context Content Editing Secure, Integrated Search Website Creation Multi-Channel Delivery

18. Oracle Enterprise 2.0 Oracle Enterprise Content Management (ECM) Oracle WebCenter Suite Next Gen Application UI Highly Available Transactional Web Portal Collaboration Portal Shared Web 2.0 Productivity Services Tags: webcenter weblogic portal wlp wci ucm document management web content records Document Management Web Content Management Universal Online Archive Oracle Document Capture Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction

19. Oracle Enterprise 2.0 Oracle Enterprise Content Management (ECM) Oracle WebCenter Suite Document Management Web Content Management Universal Online Archive Oracle Document Capture Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction

22. Web Content Management Tags: site studio contributor online ecm modify

23. Oracle Enterprise 2.0 Oracle Universal Content Management (UCM) Oracle WebCenter Suite Next Gen Application UI Document Management Web Content Management Records & Retention Management Digital Assets Management Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction

24. WebCenter Framework: foundations Tags: adf components jsf WSRP20 JSR168 JSR170 JCR10 BPEL JSR227

25. Oracle Enterprise 2.0 Oracle Universal Content Management (UCM) Oracle WebCenter Suite Collaboration Portal Document Management Web Content Management Records & Retention Management Digital Assets Management Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction

27. WebCenter Ensemble Portal Portlet Portlet Portlet Portlet Oracle WebCenter Ensemble Consumer Widgets Java App WSRP REST .NET App .NET Control .NET Control .NET Control .NET Control Static HTML Other App: Cold Fusion, PHP, Perl, Ruby on Rails, REST Tags: ALUI Ensemble rest woa php perl ruby on rails wsrp

28. Oracle Enterprise 2.0 Oracle Universal Content Management (UCM) Oracle WebCenter Suite Tags: Shared Web 2.0 Productivity Services Document Management Web Content Management Records & Retention Management Digital Assets Management Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction

30. Oracle WebCenter Services Extends your existing portal with Enterprise 2.0 capabilities that make users more productive and sites more manageable and effective WebCenter Services WebCenter Framework Oracle Application Server / Oracle WebLogic Server Social Networking Portlet Interop. Content Integration Content Mashups Analytics Application Development Framework Resource Catalog Customizable Components Portlet Runtime Search Framework Integrated Workflow WebCenter Anywhere Tags: WebCenter Services WLP ALUI Portal Oracle JSR168 JSR286 Oracle Portal Oracle Application Server WebLogic Portal Oracle WebLogic Server AL User Interaction .NET & Java

31. WebCenter Anyware App Store WebCenter Anyware

32. Oracle Enterprise 2.0 Oracle Universal Content Management (UCM) Oracle WebCenter Suite Highly Available Transactional Web Portal Document Management Web Content Management Records & Retention Management Digital Assets Management Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction

33. Differentiators of Oracle WebLogic Portal Tags: wlp scalable web20 wls eclipse

36. Summary

37. Data emergency with WebCenter Q3 Budget Review Capital Expenses, KIA Analysis Employee Reviews Acquisition Analysis Stress Reduction Tips Q2 Competitive Analysis KIA Research

38. Enterprise 2.0 challenges Tags: collective intelligence secure data emergency social networking

39. For More Information http://search.oracle.com Dion Hinchcliffe’s Blog http://blogs.zdnet.com/Hinchcliffe/ Andrew McAfee’s Blog http://blog.hbs.edu/faculty/amcafee/ Oracle Enterprise 2.0 http://www.oracle.com/products/middleware/user-interaction/index.html