How to maximize collective intelligence

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When Web2.0 meets Enterprise 2.0. An Oracle overview on Enterprise 2.0. How to maximize collective intelligence and doing an efficient data emergence.

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How to maximize collective intelligence

  1. 1. Oracle’s strategy for Enterprise 2.0 Emiliano Pecis Technology Business Unit
  2. 2. Agenda
  3. 3. Web 2.0: myth or reality ?
  4. 4. Web 2.0 Evolution <ul><li>Web 1.0 – Information Delivery </li></ul><ul><ul><li>Linked Web Pages </li></ul></ul><ul><ul><li>Transformed how users accessed information </li></ul></ul><ul><ul><li>Sites, cms, Stickiness </li></ul></ul><ul><li>Web 2.0 – Active Communities </li></ul><ul><ul><li>Author, publish, share, comment, connect </li></ul></ul><ul><ul><li>Web-based social software simplifies sharing </li></ul></ul><ul><ul><li>Transforming how we work together </li></ul></ul><ul><ul><li>Blogs, wiki, Syndication </li></ul></ul>Tags: web1.0 web2.0 cms blogs rss wiki staticpages
  5. 5. Which are Web 2.0 features? <ul><ul><li>People is: the “Network effect” </li></ul></ul>Tags: facebook blogger wikipedia digg twitter fickr networkeffects
  6. 6. Which are Web 2.0 enablers? <ul><ul><li>Searching (technorati) </li></ul></ul><ul><ul><li>Tagging (flickr) </li></ul></ul><ul><ul><li>Bookmarking (del.icio.us) </li></ul></ul><ul><ul><li>Signals (facebook) </li></ul></ul><ul><ul><li>Mashups ( housingmaps ) </li></ul></ul><ul><ul><li>Wikis (wikipedia) </li></ul></ul>Tags: searching tagging socialbookmarking signals mashups wiki web20 enablers
  7. 7. Web 2.0 implications Apple shares fell as much as 5.4 per cent after a report on CNN's citizen journalist web site (blog) said Steve Jobs had suffered a major heart attack Tags: web20 implications “ authoritative blogs” steve jobs apple shares
  8. 8. How “Web 2.0” are you? Note: Talking about Enterprise 2.0, without being “web 2.0 user” is not advisable! Tags: Enterprise20 sales capabilities “web20 user”
  9. 9. Web 2.0 Meets Enterprise 2.0
  10. 10. Web 2.0 Vs Enterprise 2.0 Tags: Enterprise 2.0 limits web20 roi “1percent rule”
  11. 11. 7 Gartner suggestions for Enteprise 2.0 the purpose should draw people directly to participate, immediately appealing to the &quot;What’s in it for me&quot; characteristic purpose should align with business value, that is the &quot;What’s in it for the business&quot; value, be it direct or indirect organizations are advised to resist the temptation to opt for high-risk communities Gartner advises organizations to start with a minimal scope and focus on growing a community’s scale as fast as possible purposes must be selected that both the organization and community can build on The success of a good purpose can be measured. Especially early on, when organizations are skeptical of social applications         Magnetic 1 Aligned Low Risk Properly scoped Facilitates Evolution 2 3 4 5 Measurable 6 Tags: gartner suggestions enterprise20 seven 7
  12. 12. 7 Gartner suggestions for Enteprise 2.0 The enterprise MUST AVOID to use the new technologies as another channel to push communications   Community Driven 7 Tags: gartner suggestions enterprise20 seven 7
  13. 13. The organisation is changing <ul><li>Informal Work Domains: </li></ul><ul><li>Common Interests </li></ul><ul><li>Self Motivated </li></ul><ul><li>Innovative, Unconstrained </li></ul><ul><li>Expertise Networks </li></ul><ul><li>Knowledge Communities </li></ul><ul><li>Outside organisational boundaries </li></ul><ul><li>Open membership </li></ul><ul><li>Formal Work Domains: </li></ul><ul><li>Operations, Performance Mgmt </li></ul><ul><li>Human Resources </li></ul><ul><li>Geographical Divisions </li></ul><ul><li>Procurement, Marketing, Sales, Manufacturing, … </li></ul><ul><li>Define organisational boundaries </li></ul><ul><li>Rigid, Hard to Change </li></ul><ul><li>Defined Work Domains: </li></ul><ul><li>Virtual Teams </li></ul><ul><li>Organised </li></ul><ul><li>Task Oriented </li></ul><ul><li>Problem Solving </li></ul><ul><li>Communities of Practice </li></ul><ul><li>Cross organisational boundaries </li></ul><ul><li>Closed membership </li></ul>Hierarchies Teams Networked Communities Tags: hierarchies teams “networked communities” enterprise20 selfmotivated innovative uncnostrained
  14. 14. Enterprises want an integrated solution Tags: major vendor oracle enterprise20 suite
  15. 15. Which are Enterprise 2.0 enablers? (source: Dion Hinchcliffe’s blog) Tags: freeform links authorship tagging network-oriented extensions search social emergence signals
  16. 16. Oracle’s Enterprise 2.0 Strategy and Platform
  17. 17. Content Management Project Efficiencies Team Collaboration Enterprise Mashups Web 2.0 Services Team & Individual Expertise Collaborative Content Creation Security, Auditing, and Compliance Information Lifecycle Management Content Publishing Content Approvals Composite Applications Community/Social Collab Internet / Intranet Web Presence Single Sign-On to all Corporate Resources Document Management Desktop Tools Integration Evolution of the enterprise portal market Transactional apps, composite apps, portals, web sites converging Tags: ecm internet intranet convergence community composite applications “faces of soa” portal alui Integrated Development Process Portals Alerts & Worklist SOA Processes Component Assembly & Orchestration Custom & Enterprise Applications Oracle Enterprise 2.0 Portlet Creation & Orchestration In-Context Content Editing Secure, Integrated Search Website Creation Multi-Channel Delivery
  18. 18. Oracle Enterprise 2.0 Oracle Enterprise Content Management (ECM) Oracle WebCenter Suite Next Gen Application UI Highly Available Transactional Web Portal Collaboration Portal Shared Web 2.0 Productivity Services Tags: webcenter weblogic portal wlp wci ucm document management web content records Document Management Web Content Management Universal Online Archive Oracle Document Capture Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction
  19. 19. Oracle Enterprise 2.0 Oracle Enterprise Content Management (ECM) Oracle WebCenter Suite Document Management Web Content Management Universal Online Archive Oracle Document Capture Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction
  20. 20. Universal Content Management <ul><li>Key Capabilities </li></ul><ul><ul><li>Web based unified ECM solution </li></ul></ul><ul><ul><li>Life cycle management of office documents, scanned images, Web sites, media , files, CAD drawings </li></ul></ul><ul><ul><li>Build and manage multiple Web sites </li></ul></ul><ul><ul><li>Manage document retention and archiving policies </li></ul></ul><ul><li>Solutions </li></ul><ul><ul><li>Multi-site management: intranets, public web sites, partner/supplier sites </li></ul></ul><ul><ul><li>Policy and procedure management </li></ul></ul><ul><ul><li>Sales enablement </li></ul></ul><ul><ul><li>E-Government enablement </li></ul></ul><ul><ul><li>Call centers / self-help </li></ul></ul><ul><ul><li>ISO 9001 </li></ul></ul>Tags: ECM capture web sites multiple roles content management
  21. 21. <ul><li>Rapid site development and content updates </li></ul><ul><li>Distributed development and user roles </li></ul><ul><li>Automate management of digital assets </li></ul><ul><li>Multiple channel distribution </li></ul><ul><li>Process automation and brand protection </li></ul><ul><li>Multilingual support </li></ul>Web Content Management In the age of Enterprise 2.0, need to maintain top-down control while enabling bottom-up participation Tags: rapid site development multilingual user roles enterprise 2.0 top-down bottom-up partecipation
  22. 22. Web Content Management Tags: site studio contributor online ecm modify
  23. 23. Oracle Enterprise 2.0 Oracle Universal Content Management (UCM) Oracle WebCenter Suite Next Gen Application UI Document Management Web Content Management Records & Retention Management Digital Assets Management Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction
  24. 24. WebCenter Framework: foundations Tags: adf components jsf WSRP20 JSR168 JSR170 JCR10 BPEL JSR227
  25. 25. Oracle Enterprise 2.0 Oracle Universal Content Management (UCM) Oracle WebCenter Suite Collaboration Portal Document Management Web Content Management Records & Retention Management Digital Assets Management Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction
  26. 26. WebCenter Interaction <ul><li>Community </li></ul><ul><li>Search </li></ul><ul><li>SharePoint Console </li></ul><ul><li>.NET Accelerator </li></ul><ul><li>Identity Services </li></ul><ul><li>Content Services </li></ul>Quickly deploy collaborative solutions that increase productivity and business value Tags: alui community sharepoint .net accelerator search
  27. 27. WebCenter Ensemble Portal Portlet Portlet Portlet Portlet Oracle WebCenter Ensemble Consumer Widgets Java App WSRP REST .NET App .NET Control .NET Control .NET Control .NET Control Static HTML Other App: Cold Fusion, PHP, Perl, Ruby on Rails, REST Tags: ALUI Ensemble rest woa php perl ruby on rails wsrp
  28. 28. Oracle Enterprise 2.0 Oracle Universal Content Management (UCM) Oracle WebCenter Suite Tags: Shared Web 2.0 Productivity Services Document Management Web Content Management Records & Retention Management Digital Assets Management Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction
  29. 29. Web 2.0 Services Enterprise Ready <ul><li>Tags </li></ul><ul><li>Links </li></ul><ul><li>Documents </li></ul><ul><li>Lists </li></ul><ul><li>Events </li></ul><ul><li>Tasks </li></ul>Tags: wiki blog people tags links documents lists events tasks mail notes worklist search rss
  30. 30. Oracle WebCenter Services Extends your existing portal with Enterprise 2.0 capabilities that make users more productive and sites more manageable and effective WebCenter Services WebCenter Framework Oracle Application Server / Oracle WebLogic Server Social Networking Portlet Interop. Content Integration Content Mashups Analytics Application Development Framework Resource Catalog Customizable Components Portlet Runtime Search Framework Integrated Workflow WebCenter Anywhere Tags: WebCenter Services WLP ALUI Portal Oracle JSR168 JSR286 Oracle Portal Oracle Application Server WebLogic Portal Oracle WebLogic Server AL User Interaction .NET & Java
  31. 31. WebCenter Anyware App Store WebCenter Anyware
  32. 32. Oracle Enterprise 2.0 Oracle Universal Content Management (UCM) Oracle WebCenter Suite Highly Available Transactional Web Portal Document Management Web Content Management Records & Retention Management Digital Assets Management Information Rights Management WebCenter Framework Weblogic Portal WebCenter Services WebCenter Interaction
  33. 33. Differentiators of Oracle WebLogic Portal Tags: wlp scalable web20 wls eclipse
  34. 34. Oracle WebCenter Services <ul><li>Tagging </li></ul><ul><li>Bookmarking </li></ul><ul><li>Signals </li></ul><ul><li>Wikis, blogs, forum </li></ul><ul><li>Polls & Surveys </li></ul><ul><li>Mashup </li></ul><ul><li>Analytics </li></ul><ul><li>SOA faces </li></ul>Add Enterprise 2.0 Capabilities to your existing Portal or Web Site Tags:tagging bookmarking signals wiki blog forum mashup analytics
  35. 35. Oracle WebCenter Suite <ul><li>WebCenter Services </li></ul><ul><li>Portal </li></ul><ul><li>Secure Searching </li></ul><ul><li>Presence </li></ul><ul><li>BPEL </li></ul><ul><li>Community & Collaboration </li></ul><ul><li>Support for Microsoft world </li></ul><ul><li>Support for other content services </li></ul>Comprehensive, Open Enterprise 2.0 Portal Suite Tags:webcenter services search bpm presence community collaboration .net accelerator sharepoint console jsr170 lotus documentum
  36. 36. Summary
  37. 37. Data emergency with WebCenter Q3 Budget Review Capital Expenses, KIA Analysis Employee Reviews Acquisition Analysis Stress Reduction Tips Q2 Competitive Analysis KIA Research
  38. 38. Enterprise 2.0 challenges Tags: collective intelligence secure data emergency social networking
  39. 39. For More Information http://search.oracle.com Dion Hinchcliffe’s Blog http://blogs.zdnet.com/Hinchcliffe/ Andrew McAfee’s Blog http://blog.hbs.edu/faculty/amcafee/ Oracle Enterprise 2.0 http://www.oracle.com/products/middleware/user-interaction/index.html
  40. 40. My accounts <ul><li>Web1.0 </li></ul><ul><ul><li>email: [email_address] </li></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>blog: http://blogs.oracle.com/woa </li></ul></ul><ul><ul><li>twitter: http://twitter.com/EmilianoPecis </li></ul></ul><ul><ul><li>flickr: http://www.flickr.com/photos/pecis/ </li></ul></ul><ul><ul><li>linkedin: http://www.linkedin.com/in/pecis </li></ul></ul>

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