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  1. 2. Web 2.0 <ul><li>The idea of the “New Internet”, or the second wave of the World Wide Web. </li></ul><ul><li>Web 2.0 explains two paradigm shifts within Information Technology </li></ul><ul><ul><ul><ul><li>User-generated content </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Thin client computing </li></ul></ul></ul></ul>
  2. 3. <ul><li>User-generated Content </li></ul><ul><ul><li>Refers to social networking sites such as Facebook, Myspace and blogs, </li></ul></ul><ul><li>youtube, vlogs and any web application </li></ul><ul><ul><li>It enables users to create elaborate, personal web pages without any prior </li></ul></ul><ul><li>technical programming knowledge. </li></ul><ul><li>Thin Client Computing </li></ul><ul><ul><li>Providing the user with universal access to information from any computer. </li></ul></ul><ul><ul><li>It has the potential to revolutionize the Internet into one giant application </li></ul></ul><ul><ul><li>server for all users. </li></ul></ul>
  3. 4. Principles of Web 2.0 “ There are no products only solutions “ Not what customer wants but why they want. A problem solving approach. Simple solutions.
  4. 5. Customization Every individual is a unique. Allow him to choose instead of forcing him to use what you have made Some people want to be different. Make him feel home eg. My Yahoo, Google Home page, Naukri.
  5. 6. Specialized Database Every significant application to date has been backed by a specialized database. e.g. Amazon, Google, Ebay. Database management is the core copetencyof the Web 2.0 companies. “ Infoware” rather than merely “Software”.
  6. 7. Benifits of Web 2.0 <ul><li>Recruitment: </li></ul><ul><ul><li>Due to cutting-edge underlying technologies and usablity-foccused </li></ul></ul><ul><ul><ul><ul><li>interfaces(the cool factor). </li></ul></ul></ul></ul><ul><ul><li>Organization adopting Web 2.0 tend to attract sophisticated, high calliber </li></ul></ul><ul><ul><ul><ul><li>technical canditates. </li></ul></ul></ul></ul><ul><li>Reduced Cost: </li></ul><ul><ul><li>Not only Web 2.0 offering reduced costs. But the same techniques can </li></ul></ul><ul><ul><ul><ul><li>be applied to existing products and services, lowering costs. </li></ul></ul></ul></ul>
  7. 8. Loyality The open particpatory environment encourages user contribution, enhancing customer loyalty and life span. Search Engine Optimization Web 2.0 delivery mechanisms- such as Blogs and RSS- Significantly enhance search engine exposure through their Distributed nature. Marketing/PR Marketing/PR terms can implement low cost, wide-coverage, Viral strategies.
  8. 9. Thank You... [email_address] Kannan “ The second generation of the web had taken over Web 2.0”