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Built with an objective of reuniting long-lost friends and connecting geographically-distant people, Facebook has undoubtedly evolved into a huge platform today, which not only is looked upon as a means to touch-base with almost any individual or entity in any part of the world, but is also considered a popular marketing, advertising and branding medium.
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P&G is a large consumer goods company founded in 1837 that produces foods, beverages, cleaning agents and personal care products. In 2013, P&G had $84.17 billion in revenue and $11.31 billion in net income. P&G has over 121,000 employees operating in 160 countries with manufacturing locations worldwide including the US, Canada, Philippines, Mexico, Latin America, Europe, China and Africa. P&G's supply chain aims to reduce costs and increase sales through initiatives like collaborative planning with over 80,000 suppliers globally. The company faces challenges from manufacturing and raw material costs, demand uncertainty, and intense competition.
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