1. Occupy Facebook
Being Real with the Online Ecosystem

2. Who Are You?

3. Internet Marketer or…

4. an Activist.

5. “The world is in the midst of a revolution.
“The world, we are told, is in the midst of a revolution.
The new tools of social media have reinvented social activism.
With Facebook and Twitter and the like, the traditional relationship between
political authority and popular will has been upended,
making it easier for the powerless to collaborate, coordinate,
and give voice to their concerns.”
-Malcolm Gladwell, The New Yorker Oct. 2010

7. Facebook Activism = Money

8. Caused Based Facebook Campaigns
Everybody believes in something!
• Decide on your Target Audience
• Learn what inspires them
• Build focused ads around the cause which fires them up

9. In Action

10. Our Targets

11. The Cause?

12. Save the Shire is a non-profit organization trying to spread
awareness about the growing atrocities taking place in the
Shire.

13. The Launch
We launched our ad on Dec. 4th:
• It now has hit over 1 million
Facebook users
• Received over 7,000 likes
• With over 447 Shares

14. New Likes

15. Talking About This
11,147

16. So what are we selling?

18. Conclusions
Cause Based Facebook Ads create more sales through greater:
• Engagement
• Passion
• and Virality

19. David Mark
CEO ● SERP Intelligence™
Mobile +972-546371550
www.serpintelligence.com