The document provides tips for marketing a nonprofit organization with a limited budget, including using social media platforms like Facebook and Twitter, free petition sites, Google grants for advertising, YouTube's nonprofit program, helpful marketing blogs, networking events, becoming an expert spokesperson, and creating strategic alliances. It also offers advice for pursuing a career in the nonprofit sector such as starting early with education and internships, developing a strong resume, learning useful skills, and being willing to start at entry-level positions through creative job hunting and networking.

1. American Marketing Association
Lakers to Leaders: Marketing your
Nonprofit Organization

2. My Career in the Non Profit
Community
• College education
• My first job
• Consulting firm

3. NPO Employment
• Begin planning early
• Create a resume’
• Internships
• Network
• Learn useful skills
• Creative job hunting
• Prepare to start at the bottom

4. “It’s not who you know, but
who knows you.”
-- Bing Goei, CEO Eastern Floral

5. Tools to Market Your Nonprofit on a
Shoestring Budget
• Social Networks (facebook, twitter, guidestar, network for good)
• Care2’s Petition Site (free petition)
• Google Grants ($10K in-kind grants for their AdWords program)
• YouTube Nonprofit Program (branding & promotion)
• Katya’s Nonprofit Marketing Blog (nonprofitmarketingblog.com)
• WMPRSA Pitch Parties
• Be the “Expert”
• Create Alliances
• Networking

6. Contact Information
Jennifer.Phillips.Wilson
GrandDevelopment
JenniferPhillipsWilson1