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American Marketing Association


Lakers to Leaders: Marketing your
     Nonprofit Organization
My Career in the Non Profit
           Community

• College education
• My first job
• Consulting firm
NPO Employment
•   Begin planning early
•   Create a resume’
•   Internships
•   Network
•   Learn useful skills
•   Creative job hunting
•   Prepare to start at the bottom
“It’s not who you know, but
       who knows you.”

             -- Bing Goei, CEO Eastern Floral
Tools to Market Your Nonprofit on a
             Shoestring Budget
•   Social Networks (facebook, twitter, guidestar, network for good)
•   Care2’s Petition Site (free petition)
•   Google Grants ($10K in-kind grants for their AdWords program)
•   YouTube Nonprofit Program (branding & promotion)
•   Katya’s Nonprofit Marketing Blog (nonprofitmarketingblog.com)
•   WMPRSA Pitch Parties
•   Be the “Expert”
•   Create Alliances
•   Networking
Contact Information

Jennifer.Phillips.Wilson


GrandDevelopment


JenniferPhillipsWilson1

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GVSU AMA Presentation

  • 1. American Marketing Association Lakers to Leaders: Marketing your Nonprofit Organization
  • 2. My Career in the Non Profit Community • College education • My first job • Consulting firm
  • 3. NPO Employment • Begin planning early • Create a resume’ • Internships • Network • Learn useful skills • Creative job hunting • Prepare to start at the bottom
  • 4. “It’s not who you know, but who knows you.” -- Bing Goei, CEO Eastern Floral
  • 5. Tools to Market Your Nonprofit on a Shoestring Budget • Social Networks (facebook, twitter, guidestar, network for good) • Care2’s Petition Site (free petition) • Google Grants ($10K in-kind grants for their AdWords program) • YouTube Nonprofit Program (branding & promotion) • Katya’s Nonprofit Marketing Blog (nonprofitmarketingblog.com) • WMPRSA Pitch Parties • Be the “Expert” • Create Alliances • Networking