Slides from the Impact Meetup held May 3 2016 at Helsinki Think Company. Canvas for draftig you crowdfunding idea.

1. www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
IMPACT MEETUP:
CROWDFUNDING FOR IMPACT
3.5.2016
Jenni Selosmaa

2. IMPACTOR
Transforming the economy so
that it serves the people
Impact investment for social
enterprises
● Impact business modelling
● Cooperativism for impact
● Impact measurement
● Crowdfunding for Impact,
CF4Impact
www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi

3. Agenda for the meetup
What kind of opportunities crowdfunding provides?
How could crowdfunding work for your organization?
How to plan your campaign?
What does it take to execute the plan?

4. Let’s introduce
ourselves!
Why are you interested
in crowdfunding?

5. BASICS OF
CROWDFUNDING

6. “Government froze funding for Finnwatch
– NGO responds with a crowdfunding campaign”
– The support from
ordinary citizens
prevented the
government from driving
down our operations,
and helped us continue
our work.
Sonja Vartiala
Executive Director
Finnwatch ry
New campaign!
https://mesenaatti.me/finnwatch/

7. What is crowdfunding?
Crowdfunding is the practice of
funding a project or venture by
raising monetary contributions
from a large number of people,
today often performed via
internet platforms.
(Wikipedia)

8. With crowdfunding you can...
Target your marketing directly to the most potential customers and users.
Find out whether others believe in your idea and whether there is demand
for it.
Learn to communicate the benefits concisely and from the customer’s
viewpoint.
Create positive buzz and raise interest in the early phase.
(Source: Guide on Crowdfunding, European union 2015)

9. With crowdfunding you can...
Gather supporters and references around your product or service.
Benefit from the power of the crowd – get new customers, feedback and
knowledge.
Prove the viability of the concept to other funders and financiers.
(Source: Guide on Crowdfunding, European union 2015)

10. Forms of crowdfunding in Finland
Rewards based
Investment based
(shares and loans)
Donations

11. Rewards based crowdfunding
Rewards based crowdfunding is a form of advance sale. Crowdunders
order and pay in advance a product (=reward) that is produced and
delivered after the campaign.
Rewards based crowdfunding is most suitable to easily understandable
consumer campaigns that raise a lot of feelings.

12. The largest rewards based campaign in Finland

13. Investment based crowdfunding
A company can get new equity capital (e.g. Yoogaia, Radio Helsinki) or
loan capital (e.g. Iron Sky War Bond) via investment based crowdfunding. It
usually used by limited liability companies.

14. Community bond – loan based crowdfunding campaign
targeted to your own community
Community bond is a new form of
debt financing where you receive
financing by giving out interest
bearing investment bonds for
ecologically, socially and
financially sustainable projects (e.
g. Nicehearts ry).

15. Keys to a successful
crowdfunding campaign

16. 1. Proactive
networking
Engaging your network of
supporters
Committed and continuous use
of social media
Active communication
throughout the campaign

17. 2. Attractive
representation
Skillful use of text, images
and video
Efficient differentiation

18. Clear plans
Reasonable and smart goals
Visibility on several media
platforms
3. Planning and
preparations

19. Choosing the
crowdfunding platform
Which platform reaches your
community and potential new
supporters?
-> Crowdfunding platform is
essentially a marketing media
What type of campaign you plan to
make?
How does the platform work?
How are payments organized?
What are the costs?

20. CREATE YOUR
OWN CAMPAIGN!

21. Crowdfunding canvas
1. Why -> Mission
2. The Project
3. Community
4. Rewards
5. Infrastructure
6. Marketing
7. Financing target
8. Costs

23. Example - Mana Mele
A multimedia truck for recording trainings and culture, operated by solar energy.

25. Homework
Prepare a map of your community
and your supporters!

26. THANK YOU!
www.impactor.fi
Facebook:
Impactor Consulting
Twitter: @impactor_fi