An introduction to the "It's Worth More" campaign for charitable organizations interested in participating. Interested parties: please contact ibrahim@melltoo.me for more details. The "It's Worth More" campaign is powered by Melltoo and is scheduled to take place during the month of Ramadan 2014 from 28th June 2014 to 27th July 2014.

2. What’s the campaign about?
Engage people to
support a local
charity while
buying and selling
on Melltoo

3. Melltoo Marketplace:
Coz it’s not just stuff…
WHY?
• Because we want to build a
more sustainable and
collaborative economy by
facilitating resale and reuse
WHAT?
• A social network, a
community of buyers and
sellers exchanging their
personal items, pre-loved
and new.

4. How does the campaign work?
#YourCharityName
SELL: People post items for
sale by tagging
#YourCharityName
- OR -
BUY: People agree to buy
items that are tagged
#YourCharityName
…
RESULT: Each participant
earns…
5AED per item posted and/or
sold
PAID TO #YourCharityName

5. How does your charity benefit?
1. Funds!
2. Engage your
supporters
3. Reach a wider
audience
Your charity’s profile will be posted on
our social media accounts and website.
We will also work to get press coverage
by newspapers and publications.

6. What do you have to do?
Step 1:
Help us create your
profile
(by providing interview
responses and pictures)
Step 2:
Promote the campaign
on social media
(by sharing our posts or
creating your own)

7. What’s in it for Melltoo?
Benefit 1:
Spend our marketing
dollars in a more
sustainable way
Benefit 2:
Gain new users while
being socially responsible
and promoting our values
of resale and reuse

8. Next steps…
If your charity would
like to participate in
the “It’s Worth More”
campaign…
please email:
ibrahim@melltoo.me