This document outlines ideas and strategies to increase community engagement and support for libraries. It discusses how libraries must adapt to changing times and go where people are both physically and online. The key strategies proposed are to start conversations by sharing stories that showcase how libraries are transformative community assets, collect patron stories, engage stakeholders through various online and in-person tools, and recognize passionate library advocates. The overall goal is to build a community of library supporters to help ensure libraries continue to thrive.
The Library as a gamechanger in times of social crisisLiz McGettigan
TURNING WHISPERS INTO ROARS – THE LIBRARY - THE GAMECHANGER IN TIMES OF SOCIAL CRISIS
As the threat from Covid-19 increased, library services across the world rapidly realigned, this period saw a dramatic transition to online-only provision of library services, operations, access to collections, and audience engagement at an unprecedented speed. This DIGITAL PIVOT provided a shift for us from collections to connections to supporting our communities, their learning, the caring and new programming. It is a unique moment in time for us to explore opportunities and experiences during this period of extraordinary and rapid service realignment. Now is the time to capitalise on how libraries have supported their communities, to build on the success and promotion that the digital pivot provides. The opportunities this has presented for the library’s audience to shift, grow and change, bringing more people into contact with the library, in different ways, and for different purposes.
Marriage Made In Heaven: Marketing and DevelomentNancy Dowd
Nancy Dowd (LibraryAware, NoveList) and Erin MacCord (NJ Talking Book and Braille Center) share ideas of how librarians can combine their marketing and development ideas to raise visibility and support for libraries.
The Library as a gamechanger in times of social crisisLiz McGettigan
TURNING WHISPERS INTO ROARS – THE LIBRARY - THE GAMECHANGER IN TIMES OF SOCIAL CRISIS
As the threat from Covid-19 increased, library services across the world rapidly realigned, this period saw a dramatic transition to online-only provision of library services, operations, access to collections, and audience engagement at an unprecedented speed. This DIGITAL PIVOT provided a shift for us from collections to connections to supporting our communities, their learning, the caring and new programming. It is a unique moment in time for us to explore opportunities and experiences during this period of extraordinary and rapid service realignment. Now is the time to capitalise on how libraries have supported their communities, to build on the success and promotion that the digital pivot provides. The opportunities this has presented for the library’s audience to shift, grow and change, bringing more people into contact with the library, in different ways, and for different purposes.
Marriage Made In Heaven: Marketing and DevelomentNancy Dowd
Nancy Dowd (LibraryAware, NoveList) and Erin MacCord (NJ Talking Book and Braille Center) share ideas of how librarians can combine their marketing and development ideas to raise visibility and support for libraries.
Make fans & influence people using Facebook & other social media (NTRLS TechN...Arlington Public Library
Libraries exist to connect with people and help them to connect with their world. Social media gives us new tools to help carry out that mission by allowing us to be more engaging, conversational and playful. Arlington Public Library staff wants people to see the library subconsciously as their trusted smart friend who steers them toward ideas and resources which they might not encounter on their own. Learn how to broaden your patron base and deepen connections by putting a human face on your institution.
Objectives: Recognize ways social media can help promote library services; Identify tools for library fans which can multiply a library’s message; Examine social media's promise for delivering personalized customer service; Acquire practical tips and tricks for connecting with library fans and for handling administrative tasks.
Prime Time Family Reading Time is an innovative family reading program designed for low-income families in communities where student reading scores do not meet Nebraska state standards. The six-week program is hosted by local libraries and led by a storyteller and a discussion leader. Since 2005, when the Nebraska Library Commission funded student interns to work with Prime Time, bilingual student assistants have contributed to the programs while also learning about library work. Erika Hamilton, state coordinator of Prime Time, Nebraska Humanities Council Program Officer, will share her experiences in encouraging parents and children to read award-winning illustrated children’s books, to recognize and discuss humanities topics in the stories, and to become active public library users.
Make fans & influence people using Facebook & other social media (NTRLS TechN...Arlington Public Library
Libraries exist to connect with people and help them to connect with their world. Social media gives us new tools to help carry out that mission by allowing us to be more engaging, conversational and playful. Arlington Public Library staff wants people to see the library subconsciously as their trusted smart friend who steers them toward ideas and resources which they might not encounter on their own. Learn how to broaden your patron base and deepen connections by putting a human face on your institution.
Objectives: Recognize ways social media can help promote library services; Identify tools for library fans which can multiply a library’s message; Examine social media's promise for delivering personalized customer service; Acquire practical tips and tricks for connecting with library fans and for handling administrative tasks.
Prime Time Family Reading Time is an innovative family reading program designed for low-income families in communities where student reading scores do not meet Nebraska state standards. The six-week program is hosted by local libraries and led by a storyteller and a discussion leader. Since 2005, when the Nebraska Library Commission funded student interns to work with Prime Time, bilingual student assistants have contributed to the programs while also learning about library work. Erika Hamilton, state coordinator of Prime Time, Nebraska Humanities Council Program Officer, will share her experiences in encouraging parents and children to read award-winning illustrated children’s books, to recognize and discuss humanities topics in the stories, and to become active public library users.
Social value is best understood in narrative form. Financial value is best understood in numerical form. Both are valid ways of encapsulating fungible value.
Hyperlinked Library - 10 Lessons I Learned (MLIS class project)kkanderson
This is a Library Science master's project for Dr. Michael Stephens Hyperlinked Library class at SJSU. We were tasked with making a project showcasing what we learned during the class. This is a very brief overview of the Top Ten lessons I learned during the course.
Reference Is Dead! Long Live Reference! The Future of Reference ServicesDon Boozer
Has Google made reference librarians obsolete? Is a golden age of librarianship being ushered in? Technology has had a democratizing effect on the availability of information, but what does this mean for reference services? The future of reference services has yet to be written, and there are both challenges as well as opportunities ahead. A panel of experts will confront these questions from a variety of perspectives including public and academic, front-line and administrative, and adult and young adult. Come and join this timely and thought-provoking discussion. - Presented at the Ohio Library Council Convention & Expo 2014
Transgender Essays. Lgbt rights essay. LGBT Rights Argumentative Essay: Grea...Jennifer Holmes
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Breakout session at #CNMAC11, October 15 2011: "Discipleship encompasses our whole life, but how can we continue to be whole life disciples in the online space?" Ideas & Conversation... what better way to spend 40 minutes!!
See http://digital-fingerprint.co.uk/2011/10/talking-about-digidisciple-at-cnmac11/ for associated Creative Commons licence.
Reaching New Audiences with Community DialoguesNCIL - STAR_Net
Staff at the National Center for Interactive Learning at the Space Science Institute have developed a Community Dialogue Strategy to empower public libraries to examine their existing practices, and reach out to their community to ensure that their library is a welcoming and safe environment. This strategy was developed and tested with funds from the National Institutes of Health, NASA and National Science Foundation as part of the STAR Library Education Network. Community Dialogues encourage libraries to ask the questions “who is missing from my library” and “who in the community would be a great partner for my library.” In this webinar, participants will learn more about this innovative strategy, and hear from public library staff who have made positive changes to their practice based on results from their own Dialogues.
Marketing for libraries and other nonprofits cannot be relegated to a marketing department. It can be accomplished everyday by frontline staff through their relationships with the public.
The Whole Is Greater Than Its Parts: How Quality Reference Service and Commun...Don Boozer
It’s impossible to point to one, single aspect of reference service and say “That’s it!” Reference service depends on a myriad of conditions and causes to bring the necessary pieces of information together with inquirers. These conditions include the layout and location of the building, the interaction of the personalities involved, the format of the answer itself, and many more. These will all affect the efficacy of the reference transaction and the satisfaction of both librarian and patron. While we can’t control all these factors, we should be consciously aware of them: capitalizing on some, mitigating others. This session will take you on a journey through the reference transaction, bringing to light the vital connections that make our profession possible and providing some practical tips on how to make the most of the resources, skills, and techniques we all have at our disposal. (Presented at Ohio Library Council Convention & Expo 2016)
1. Let’s Talk.
• Hello. My name is Aspen Walker.
• Douglas County Libraries has been changing my life for the better since childhood. I’m a diehard fan.
• I am going to talk briefly about some of my ideas & strategies to spur & sustain community conversation about the
importance of libraries.
Shift.
• Shift happens. Our world is changing at lightning speed, & many of our tools & traditions aren’t effective anymore. Just
ask a librarian or a marketer.
• Today, 66% of Americans use online social media & 239 million of us are online. We live in a dizzying era of access to
information & each other, that’s rife with opportunities for connection & conversation.
• But our attention is fractured & fickle. In today’s world of info glut & attention grab… conversation, authenticity, humor
& engagement can help us connect with each other.
• Though we are often viewed as gatekeepers & relics, librarians know our true role is to be relevant guides who connect
people with ideas &other people.
• Marketers must be connection mavens too. It’s no longer enough to push your message & pray someone responds.
• I like the word shift because it shows we are in a time of change, not a night & day dichotomy with the past. We don’t
have to throw out everything we’ve perfected. We need to hold on to the tools that work, while responding to our new
world with bravery, innovation & a heartfelt desire to connect with others.
• A single cry in the wind is seldom heard. One‐way spin, the press release & promo piece aren’t enough anymore. It’s
also time to expand our tribe of library lovers, advocates, friends & fans & offer them the tools & two‐way conversation
they need to help libraries thrive. We’ve got to GO WHERE THE PEOPLE ARE.
Go where the people are.
• Marketing is not a task, job or department. It’s a conversation, a story, something that spurs us to VALUE libraries. & it
happens every time we engage with our past, present & potential stakeholders. It also happens every time they tell a
2. story about us bed it positive or negative. Our staff, volunteers, patrons & communities are our potential partners, but
we have to connect with them & ask for their help.
• Novelist John le Carre said the desk is a dangerous place to view the world. If we want people to value DCL, we must go
TO them. & they’re easy to find. They’re in our busy libraries to be certain, & they are also congregating online, & out in
the community.
Tools & Strategy.
• My overarching approach? Start with story. Brain research shows that stories stick to the heart & change minds in a
swift fashion that stats & slogans just can’t match. Storytelling is an opportunity to shift perceptions by reframing the
meaning of something—like the importance of libraries in the Internet age. OCLC’s “From Awareness to Funding” shows
that people who think libraries are a transformative, smart investment that is essential to their community & future are
more likely to support libraries. We need to continue sharing stories that showcase these messages.
• We can do this with video –& I’ve got lots of ideas for new video projects‐ We can also do it in our press releases &
promo, reading program materials, & social media channels; while we interact with patrons on the floor or at programs;
& in our outreach & community engagement efforts.
• We must continue to listen for the library stories people are telling every day, collect them, share them, & ask people to
help us spread, repost & generate new stories.
• In terms of the community relations department, it will require even more time devoted to building support. To do this,
we will need to let go of outdated practices & unessential tradition. We will need to take the time to find & connect
with Douglas County onsite & online; respond to those who reach out; & reward them for participating.
• We know DCL has had some trouble gaining buy‐in & understanding about our new marketing strategy. The community
relations department & District need to engage with all of our stakeholders frequently, & listen to what’s happening in
our libraries & communities. This is bound to turn up connections & stories that showcase the value of libraries. What’s
more, face time & propinquity erase “us & them” mentalities & misperceptions, while boosting conversation,
connection & innovation.
• No single super hero is going to save the day. People who value libraries must band together, share tools & find more
friends to help us spread the word.
3. This goes for our online interactions too. We must take the time to build a true tribe of Douglas County residents using
free twitter & Facebook search tools.
• We should forge ahead with a market survey, so we can seriously analyze patron data, & develop innovative strategies
to connect with our constituents. Our everyday interactions are also an opportunity to ask our community what it
needs, which messages resonate with them, & how they view the library. The tools are many, including face‐to‐face
conversation & focus groups, online surveys delivered on our website & promoted in our enewsletter, & Facebook &
twitter‐driven crowd source questioning.
• It’s time to renew our efforts to build a contact list of library lovers –be they staff, volunteers or community members‐
& communicate with them regularly & long before our next election campaign. We can do this on Twitter & Facebook,
but I also propose we create a regular enewsletter for these folks & offer meet‐ups where our library tribe can gather in
person to share ideas. We can reward their participation with promotional materials that share our message as our fans
travel around the county.
• How about a postcard story drive? Our fabulous designers can create beautiful postcards where anyone can share their
story, & volunteer to join our crew of library lovers. These postcards can be displayed in our libraries‐ Douglas County’s
social hub‐ to stimulate thought & conversation, & encourage others to participate. The cards can ask pointed questions
that will generate stories related to the OCLC messages, like “Tell us about a time the library changed your life.” Later
on, these postcards will be a cherished part of the Douglas County History Research Center collection.
• I’d also like to offer contests, where patrons generate their own library love stories, be it video, visual art, music or the
written word. These creations can be added to DCL’s digital publishing efforts. Maybe we can even help patrons create
this content.
• Voters respond to passionate library workers who have got their back. Let’s initiate a recognition program, so co‐
workers, volunteers & patrons can nominate the passionate advocates at their library. These nominations should be
displayed publicly onsite & online & routinely switched out with new accolades.
• Down the road, all of these tools can be used to fuel an election campaign, when we can no longer advocate for
libraries on the public dime. You can bet I will be the first person to volunteer my own time & resources to lead external
campaign efforts. Like I said, I am a die‐hard fan.
• Thank you for your time. Any questions?