The document provides guidance on establishing a consistent brand identity for an organization, including key contact information, logo details, established colors, fonts, paper types, and slogans. It recommends consistently placing the logo and contact info on all promotions, having the logo available electronically and in color/black and white versions, selecting complementary colors if none are established, choosing readable primary and secondary fonts, and using consistent paper colors to identify event types.

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1. What is your organization’s name and key contact information?
i.e. Douglas County Libraries, 303-791-READ, DouglasCountyLibraries.org
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• This information should be consistent, and placed in same area, on all promotional materials.
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2. Describe your logo:
a. Available in electronic format, high resolution (JPEG)?
b. Available in both color and b/w?
c. Where do you consistently place it on/in promotions?
3. What colors are in your logo and/or established as your organization’s colors:
• IF NONE – choose two complimentary colors that can be consistently branded (one dark, with
a lighter accent color).
4. What fonts are consistently used in your organization?
• If NONE - select a primary font (easy to read in all sizes and Serif) and secondary/accent font (Sans Serif).
5. What type of paper do you use in your organization?
a. For professional correspondence (stationary)?
b. For flyers and/or posters?
c. Are you consistent with use of colored paper?
(For example - Youth event/programs always on yellow paper; Teen events/programs always on aqua paper; Adults
events/programs always on blue paper; Seniors events/programs always on ivory paper, etc.)
6. What is the slogan and/or ‘elevator speech’ of your organization?
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