Silicon Valley Link provides strategic marketing and business development support to help high-growth companies expand into the US market. They work closely with clients to explore market opportunities, develop products and messaging, establish partnerships and channels, and manage operations during periods of rapid growth and change. Their services include strategic planning, product marketing, business development, communications, and workshops on best practices for global expansion. They serve startups and established companies seeking US representation or preparation for a US launch, and have expertise in industries like smart grid, semiconductors, alternative energy, and B2B web/analytics.

1. A Conversation with Silicon Valley Link
June 2011

2. Our Guiding Philosophy
Bring long term sustainable
competitive advantage to our clients

3. Silicon Valley Link
provides
hands on
strategic marketing
and
business development
support
to high velocity companies
We work as part of the team, taking an active management role
through the period of high growth and change, sharing the risk

4. Why utilize outside resources
• Focused on your needs
– Explore the US market, learn the appropriate market
timing, product development, market messaging, financial
strategy, before making an expensive long term
commitment
• Full experience for less than full investment
– Engage with flexible resources, with diverse skill sets, who
can grow and adjust with you, at a fraction of the cost of a
full time employee, as much less than a premature move
to the US
• Leverage multiple insights
– Maintain an objective outside perspective, while gaining
insider knowledge and dedication to your success

5. Who we serve
• Small companies, often startups or established
companies with new product lines
• Typically <$1M/annual sales
• Seeking US presence
– Representation in US
– Preparation for US launch (HQ or satellite),
mitigating transition risk
– Support of new US operations

6. How & When We Get Involved
• Priming companies for long term US success
– Reduce risk by testing the US market for your
product or service
– Adjusting and localizing your product or service
– Increase chance of success by building up channel,
partnerships, VC interest
– Reduce costs and often long term investment

7. Our industry expertise
Smart grid
Embedded systems & SW Telecom, broadcast,
High velocity industries, rapidly evolving markets, video
complex operations,
critical value chain relations, B2B marketplace
Semiconductors
Alternative energy B2B Web/Analytics

8. How we add value (examples)
Italian web/social analytics company moving to US. Interim executive marketing role.
Managing strategic partner program. Conducted two product and strategy pivots for
company. Creating messaging, pitches.
UK online multimedia company needing US representation. Managing US channel,
supported customers, rewrote GTM strategy & pitches.
US video company seeking major expansion. Managing all day to day marketing &
business development activities. Expanding product roadmap. Representing company at
trade events. Pricing strategy. Customer identification.
Dutch smart grid company exploring US market opportunity. Evaluating US market for
product. Identifying strategic partners & customers.
US company launching second product in new market, social gaming. Leading bizdev
efforts, including messaging to strategic sponsors.
Supporting US branch of Italian investor and incubator. Providing business development for client
companies in ICT.
Dutch RF chip company exploring US market opportunity. Leading product development efforts.
Creating US market strategy. Managing strategic relations.
Supporting several Polish technology parks and municipalities with all day workshops about
entrepreneurial best practices in marketing, business development, pitching, finance and global
expansion.
We are offering custom workshops to visiting Italian entrepreneurs, focused on marketing,
market research, business developing, messaging, pitching and PR.

9. US Executive Management
• US office/representative
• Logistics support
• US fund raising
• Global perspective, local presence

10. Strategic Marketing
• Strategic & Product Marketing
– Product roadmap development
– Product feature development
– Market feasibility testing
– Business plan and pitch development
– Pivot strategy & execution
– Product launch planning and execution
– Channel strategy
– Funding strategy
– Competitive & market research
– Team development, organization

11. Business Development & Sales
• Business Development
– Customer & partner identification
– Complex IP licensing, joint venture, sponsorship
negotiations
– Trade show & conference staffing
– Representation of companies in front of clients,
investors, press
• Sales
– Customer & partner acquisition
– Management of contracts, terms, pricing
– Account planning

12. Communications
• Communications
– Market messaging & positioning
– Localization
– White papers
– Collateral development
– Branding
– PR, traditional media & analyst relations, social
media

13. Workshops and Seminars
• Workshops and Seminars on Silicon Valley Best
Practices in Marketing & Business Development
– One day, half day, 1-2 hours courses for entrepreneurs
wishing to learn more about Silicon Valley
– Held in US and Europe
– Topics include
• Sizing the US market
• Coming to Silicon Valley: Why and How
• Finding and acquiring customers in the US
• Hands on pitch development
• Courses are customizable

14. Full Service Offering through
Partner Network
US based partner providing legal, immigration,
human resource, finance and other practical,
hands on support to entrepreneurs expanding
into the US
US based PR and media communications strategy
partner, with 40 years of high tech media
experience
European based partner providing EMEA channel solutions

15. Why us
Highly connected Silicon Valley insiders,
extensive global experience
Passionate about & experienced in global expansion
Broad skill sets & industry knowledge
1+1 >2, flexibility, availability & combined perspective
Commitment to working side by side with our clients,
motivated by their success
IdaRose Sylvester. http://www.linkedin.com/in/idarosesylvester
Strategic marketing. Go to market strategy. Business plans.
Strategic partnerships. Message & pitch development (multi-
audience). Market research. US market how to, practical, tactical
and strategic.
Jan Grotenbreg. http://www.linkedin.com/in/jangrotenbreg
Business development. Strategic partnerships. Negotiations.
Global expansion. Product development. Product marketing.
Executive marketing management. Hands on, high impact
relationships.