The document provides information about the FastFWD Fashion event that took place in November 2014 and the upcoming Retail Recharged event in 2015. It summarizes the 2014 event which had 160 attendees from various retailers and technology companies. It then outlines plans for the 2015 Retail Recharged event which will bring together leaders in retail, retail technology, and investment to showcase innovations through keynotes, panels, and a pitch competition for emerging startups. The document discusses the attendee demographic, content topics, agenda, marketing strategy and goals of connecting retailers with innovative solutions.

1. 20th October 2015
By Rich Insight

2.
THE BACKGROUND

3. FastFWD FASHION
NOV 2014
FastFwd Fashion event took place on the 4th November
2014 at RBS Headquarters in Bishopsgate
This event showcased and evaluated the latest fashion
focused innovations and technology
We had 160 attendees at our 2014 event.
Retailers Included:
Thomas Pink / Phase Eight / Reiss / Johnstons of Elgin / Jimmy
Choo / Dunhill / Hawes and Curtis / Hobbs / House of
Fraser / AlexandAlexa / Ghost /Tatty Devine
Other attendants included:
Twitter / Drapers / WGSN / Sportswear International /
LDC / PwC / UKTI
PARTNERS:

4. SPEAKER LINEUP
NOV 2014

5. THE FEEDBACK
NOV 2014
“I thought the event was excellent and very
impressed with the panels and the approach.”
Martin Strzelecki - Joint MD, Henri Lloyd
“It was a pleasure to be part of it”
Martjin Bertisen - Head of Retail, Google UK & I
“It’s a really positive initiative and I found the
quality of the event to be very high.”
Jason Nathan - Global Multi Channel Capability
Director, Dunhumby
“It was a very well organised event and with
great people.”
Osvaldo Spadano - Co-founder and ex-CTO of
Venda

6. THE INSIGHTS
NOV 2014
55%
of attendants were retailers
52%
of attendants thought their business is not
innovating as much as it should be
72%
of attendants trade internationally
30%
of attendants have their own app
59%
of attendants put content as the best thing
about the last event

7.
RETAIL RECHARGED
2015

8. OVERVIEW
The Retail Recharged event by Rich Insight
showcases and evaluates how the latest
innovations and technology can be applied
in retail.
Brings together the leaders in the retail,
retail-tech and investment communities.
Delivering top quality content, by using
interactive and engaging formats.
Bridging the retail and tech divide, to
encourage and enable successful early
adoption.

9. THE ATTENDEES
200+ attendees
• Audience driven by handpicked
attendees, the majority from retail
community (Mainly from £10m-
£100+ turnover) directors/ senior
managers
• Thought leaders of retail tech
innovation community (founders &
directors)
• Trade press and relevantTrade &
Research Associations
• We have a unique network, built
from our Innovation Dinners and
years in the retail sector. Some of
our retail network is as follows:
Musgrave (Budgens) / Clarks / Phase Eight /
House of Fraser / Reiss / Marks & Spencer /
Hobbs / Paperchase / Office / Perry Ellis /
Hobbs / Mothercare / The Book People /
Hotels.com / Schuh / AllSaints / The White
Company / Tesco Plc / Debenhams / Majestic
Wine / Ao.com / Labelux / Lakeland / La Perla /
De Beers / Wickes / Farfetch / Jack Wills / Henri
Lloyd / Russell & Bromley / River Island / Boots /
John Lewis / New Look / Ann Summers /
Superdry / Jimmy Choo / Topshop / Burton /
Argos / Hawes & Curtis / Oliver Bonas / Shop
Direct Group / Boden / Home Retail Group /
Austin Reed / Pretty Green / Dune / JD Sports
Fashion Plc / Ted Baker / Hertz / Joseph Joseph /
Mytheresa / Thomas Pink / Scotch & Soda /
Boohoo / Tiffany / New Look / Burberry / Fila
UK / White Stuff / Joules / Majestic Wine /
Drapers /The Drum / BoF / UKFT / UKTI / BFC

10. WHY GET
INVOLVED
Why Attend?
- A filter for busy retailers on the best
emerging retail innovation
- Benefit from a fast paced format,
geared around busy retailers
- A live pitch-a-thon of 12 emerging
innovation in retail tech
- An interactive and innovative event
format
- Top networking with senior retail
specialists
- A retail driven dialogue around the
adoption of innovation
- Hear thought leadership on leading
retail innovation trends at global level

11. CONTENT FOR
2015
Operational
Excellence
Efficient systems
and solutions to
drive profitable
global high growth
business
Using customer
and market data to
drive real time
personalised
marketing
communication
Connected
Customer Journey
Creating a seamless
experience for
your customer
across multiple
touch points
Accelerated
Market Entry
Technology that
acts as a catalyst for
retailers to enter
new markets
Adaptive
Marketing
KEY INNOVATION TOPICS
3 PITCHES
1 WINNER
3 PITCHES
1 WINNER
3 PITCHES
1 WINNER
ONE GRAND WINNER
3 PITCHES
1 WINNER
1 x KEYNOTE
1 x PANEL
1 x KEYNOTE
1 x PANEL
1 x KEYNOTE
1 x PANEL
1 x KEYNOTE
1 x PANEL

12. TIMELINE OF
EVENTS
OCTOBER 2015
RETAIL
RECHARGED
CONFERENCE
Attendees:
250-350
12 Emerging
Innovations
100+ Retail
Directors / Senior
Managers
NOV ’15 – JAN ‘16
RECHARGED
WORKSHOP
Attendees:
15-20 / session
4 Finalists of
Emerging
Innovations
Retail Coaches
Assigned
FEBRUARY 2016
RETAIL
RECHARGED
FINAL
Panel of retail
experts
Pitches & judging
videoed
1Grand Winner
‘Breakthrough
Innovation’Award

13. THE AGENDA
12:00 – 12:15 - Registration
12.15 - 13.00 – Lunch
13.00 - 13.30 - Keynote (Using digital to bring the customer closer to the brand)
13.30 - 13.50 – Explanation & pitches x 3 - adaptive marketing
13.50 - 14.30 – Panel (How to build a customer focused multi-channel strategy)
14.30 - 14.45 – Pitches x 3 - connected customer
14.45 - 15.15 – Expert talking heads (Does being agile mean you have to be small?)
15.15 - 15.30 – Coffee and sweetie bar
15.30 - 16.00 – Keynote (Can retail profitably keep up with global customer
expectation?)
16.00 - 16.20 – Pitches x 3 – Operational Excellence
16.25 - 17.00 – Panel (Using tech to lower risk and speed up new market entry)
17.00 - 17.15 – Pitches x 3 – Accelerated Market Entry
17.20 - 17.45 – Expert talking heads (A 20:20 view on 2020 retail)
17.45 – 18.00 – Close /Thank you's and SponsorThank you's
18.00 - 20.00 – Drinks reception
20.00 - 23.00 – Exclusive dinner with sponsorship at Galvin

14. THE PITCHES
Criteria for emerging technology:
• Technology applicable to retail
• Company operating for under 5 years
• UK turnover of less than £2.5 million
• Company product at BETA stage or
beyond
• Have to have worked with one retail
business
• Fits into one of the following solution
stream:
• Adaptive marketing
• Connected customer experience
• Operational excellence
• Accelerated entry

15. EVENT
INNOVATION
TweetWall - Social Media feed by
TweetWallPro displaying posts & images
directly linked to our unique event
hashtag #RRLDN in real-time.
Crystal Interactive –The audience will
be able to vote, question, feedback and
rate content via their unique Ipads
provided at this event. Our event app,
custom made by Crystal Interactive also
enables the audience to make notes,
view speaker presentations, and play
collaborative games.

16. EVENT
MARKETING
• Regular marketing communications in relation to
the content, speakers, talent, sponsors and
partners of the event via the following mediums.
• Dedicated Retail Recharged website and ‘Event
Hub’ allowing the audience and stakeholders to
gather all related information and content
required around the event
• Dedicated Retail Recharged event page and
ticketing platform via Eventbrite for managing all
communications in relation to attendee
registration
• Weekly updates and posts via dedicated
@RetailRecharged social media channels
includingTwitter, Facebook and Instagram
• Bi-monthly press releases sent to key retail and
technology media and press in the lead up to,
during and post event.

17. RECHARGED
WORKSHOP
Format includes:
• Retailer insight driven workshops for the 4
category winners
• Intimate environment to tackle key business
themes, including messaging, positioning,
marketing strategy and operating model
• Experts include experts from across the retail
and tech.
• The workshops will feed into the final business
pitch in February. and retail coaches are
assigned.

18. PITCH FINAL
Format includes:
4 businesses to have a live pitch
competition to win the crown of RETAIL
RECHARGED ‘Breakthrough Innovation’Award
Panel of experts include high profile leaders
from across the retail and tech spectrum
This will be a ‘behind closed doors’ event, but
all filmed.
March 2016 Grand Winner announced/prize
awarded.

19.
RICH INSIGHT
“Our objective for these events is to highlight the best emerging
talent from across the retail spectrum and assist retailers in
being more pioneering in their approach to innovation.”

20. WHAT IS
RICH INSIGHT?
• Proven board-level specialists
from across the retail and
retail-tech landscape
• Committed to becoming a
catalyst for digital innovation
within the retail sector.
• Offers multi-channel strategy
for digitally minded retailers,
alongside a filtered suite of
digital solutions.
• Enables busy retailers to
become more pioneering in
their approach to innovation.
• Unique position to provide
one of the most qualified
and unbiased views on the
digital landscape today.

21. WHO ARE
RICH INSIGHT?
HELEN MOON
EVENT MANAGER
Event manager with 18 years experience in the
events industry and a strong background in sales
and marketing, helping to plan and deliver first-rate
events and marketing projects that achieve their
required objectives. Specialties include strategic and
operational event planning in addition to
marketing communications and social media. A
member ofThe Chartered Institute of Marketing
and International Special Events Society-UK.
RICHARD HURTLEY
MANAGING DIRECTOR
A multi-channel lifestyle fashion brand founder,
with almost a decades worth of experience in
the industry. Richard has coordinated all
functions of brand and retail management;
secured two significant rounds of investment
and sold to leading global retailers such as
Zalando, ASOS and John Lewis. Richard is also
on the board forThe UK Fashion andTextiles
Association and Chairman of industry network
UKFT Rise, supporting young fashion
professionals and startups.
JAMES DAVEY
MULTI-CHANNEL DIRECTOR
A multi-channel director with over 18 years
experience in the ecommerce, Digital and
Direct Marketing arena. Specialising in helping
some of the most well respected international
brands (New Look, Joules, B&Q) and
technology providers accelerate their digital
capabilities, delivering improvements to both
revenues and profitability.
DIANA SAARVA
DIGITAL INNOVATION DIRECTOR
Technology Growth Specialist with extensive
experience in Enterprise Sales, Operations
Management Process Engineering. Investment
portfolio development with Angel Series A
funding rounds operating in retail e-commerce
and marketing technology across Europe and
USA.
Diana has held executive and non-executive
roles in several technology companies, including
her role as COO of Fits.me, and has an
extensive understanding of technology
landscape and how the latest innovations and
technology can be applied in retail.

22.
JOIN OUR JOURNEY

23. E: diana@richinsight.co.uk
T: 074 0751 1336
Linkedin.com/company/rich-insight
@richinsightuk
RICHINSIGHT.CO.UK