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AUTOMOTIVE TELEMATICS
MARKET & APPLICATIONS

TEE YONG LIM
SEMICONDUCTOR CONTENT IN AUTOMOTIVE
Worldwide Automotive Semiconductor Demand
90
80
70

Billions $

60

Semiconductor $
per vehicle
2011: $250-$300
2020: $400-$450

50
40
30
20
10
0

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

Grand Total

20

20

17

22

24

26

29

32

35

37

38

40

41

Powertrain

5

5

4

5

5.5

6.5

7

7.5

8.5

9

9.5

10

10.5

Chassis

2.5

2.5

2.5

3

3.5

3.5

4

5

4.5

5

5

5

5

Safety

3.5

3

2.5

4

4

5

5.5

5.5

7

7

7.5

8

8

Security

1

1

1

1

1

1

1.5

1.5

1.5

1.5

1.5

1.5

1.5

Body

4

4

3.5

4

5

5

6

6.5

6.5

7.5

7.5

8

8.5

Driver Info

4

4.5

3.5

5

5

5

5

6

7

7

7

7.5

7.5

2

Source: Strategy Analytics July 2012
AUTOMOTIVE TELEMATICS TRENDS
Key drivers of Telematics
Regulatory
Brazil mandates anti-theft
tracking in all new vehicles

EU requires eCall automatic
emergency call device in new
cars by 2015

Insurance
Insurers requires GPS antitheft devices for high value
cars

Competition
>25% of cars in US ships with
built-in telematics
Telematics is an important
differentiator for car makers.

3

http://www.qualcomm.com/media/documents/smart-automotive-diagram

Consumers want value added
services such as
navigation, bluetooth
integration, wifi and
concierge services
4

AUTOMOTIVE FREQUENCIES AND WIRELESS
SERVICES
AUTOMOTIVE REMOTE KEYLESS ENTRY
SYSTEMS
RKE TYPES
One way RKE does not
require RF switches
Two-way RKE will
require 2 TX/RX
switches, one in the key
fob and one in vehicle

RF Transceiver
suppliers are starting to
integrate Rx/TX switches
Long Range

6

http://www.infineon.com/cms/en/product/applications/automotive/body/rke.html
ATMEL RKE CONTROLLER
Announced in October 2012, 3 RF transceivers ATA5831, ATA5832
and ATA5833

7

RX/TX switch integrated
FREESCALE RKE BODY CONTROL UNIT
(VEHICLE SIDE)

8

http://www.freescale.com/webapp/sps/site/overview.jsp?code=784_LPBREMOTEKEYLESS
AUTOMOTIVE ECALL SYSTEMS
10

ECALL SYSTEM DIAGRAM
AUTOMOTIVE ANTENNA FOR ECALL
BMW shark-fin style antenna contains multiple individual antennas
located under a single radome.
GPS (probe fed patch), AMPS/PCS1 (Analog Mobile Phone Service)/(Personal
Communications Service), AMPS/PCS2, SDARS (Satellite Digital Audio Radio
System)
Filters for minimizing interference of nearby SDARS antenna.

11

© IEEE with permission (J.F. Hopf et al., 2007)
AUTOMOTIVE ANTENNA

IMST & WISI

12

Delphi
UMTS/GSM MULTIMODE COMPENSER
UMTS/GSM MULTIMODE COMPENSER
Funkwerk: One of its key products to lead the global market is the
Compenser, an amplifier technology specially developed for wireless
applications in the vehicle to enables consistent high-quality data and voice
transmissions from and to the vehicle.

Of equal importance is the UMTS/GSM Multimode Compenser from
Funkwerk. This technology amplifies the wireless signal between mobile
phone and outside aerial to ensure full transmitting power of the vehicle
aerial and full receiving power of the mobile phone.

14

For the future, Funkwerk will focus on extending its product range for
Internet and multimedia applications in the vehicle to ensure that
information is available anywhere, at any time. Examples here include new
radio standards such as WLAN and WiMAX as well as car-2-car and car-2infrastructure technologies.
15

BLOCK DIAGRAM OF COMPENSER
AUTOMOTIVE COMPENSER SPECIFICATIONS
RF Frequency ranges (transmission / reception)
GSM 900: 880-915 MHz, 925-960 MHz
GSM 1800: 1710-1785 MHz, 1805-1880 MHz
UMTS band 1 (FDD): 1920-1980 MHz, 2110-2170 MHz

Maximum transmit power according to the specification:
(33 dBm)

GSM 900: 2 W

mobile radio at the base of the antenna with
(30 dBm)

GSM 1800: 1 W
UMTS: 0.25 W

(24 dBm)

Minimum emission power per specification:
(5 dBm)

GSM 900: 3.2 mW

mobile radio at the base of the antenna with
(0 dBm)

GSM 1800: 1 mW
(-50 dBm)

16

UMTS: 0.01 μW
AUTOMOTIVE TPMS SOLUTIONS

TIRE PRESSURE MONITORING SYSTEM
18

TPMS SOLUTION
19

DETAILED SYSTEM SOLUTION OF TPMS
20

LOW END TPMS (UNI-DIRECTIONAL)
21

HIGH END TPMS (BI-DIRECTIONAL)
22

REQUIREMENTS FOR A TPMS CHIP
AUTOMOTIVE TELEMATICS MARKET
FORECAST
TELEMATICS AFTER MARKET FORECAST
Telematics: After Market Unit Forecast
12000

10000

8000
N. America
W EU

6000

Other W EU
Asia Pacific
4000

Other Region

2000

0
2011

2012

2013

2014

2015

2016

2017

2018

24

Research data from IHS whitepaper: “Embedded Telematics in the automotive industry”
November 2011
TELEMATICS: OEM EMBEDDED UNIT
FORECAST
Telematics: OEM Embedded Unit forecast
60000

50000

40000
N. America
W EU

30000

Other W EU
Asia Pacific
20000

Other Region

10000

0
2011

2012

2013

2014

2015

2016

2017

2018

25

Research data from IHS whitepaper: “Embedded Telematics in the automotive industry” November 2011
TOTAL TELEMATICS MARKET FORECAST (2012 TO
2018)
Total Telematics forecast
70000

60000

50000

N. America

40000

W EU
Other W EU
30000

Asia Pacific
Other Region

20000

10000

0
2013

2014

2015

2016

2017

2018

26

2012
WORLDWIDE PREMIUM AUTO SHIPMENT
World Premium Auto Shipment Forecast
12000

10000

8000

Brikt
6000

China
Japan
North America
Western Europe

4000

2000

0
2012

2013

2014

2015

2016

2017

2018

2019

2020

Source: BMW Group Investor Presentation June 2013

27

Axis Title

Rest of World
FUTURE TRENDS OF AUTOMOTIVE
TELEMATICS
29

FUTURE TREND OF AUTOMOTIVE TELEMATICS
LTE CONNECTED CAR
FUTURE OF CAR CONNECTIVITY WITH LTE
Alcatel-Lucent
LTE radio and patent pending antennae technology from Alcatel-Lucent support new advances in in-vehicle
connectivity. The company's multi-screen video solution provides streaming video applications to four screens
simultaneously. The LTE Connected Car system architecture puts the intelligence and computing capability in the
network.

QNX
QNX software systems provides the software foundation for the LTE connected car including operating
system, touchscreen user interfaces, media player for YouTube and Pandora, navigation system, Bluetooth
connectivity, multimedia playback, handsfree intergration, games, app store, and virtual mechanic.

Media & Content providers

30

• Atlantic
Fanbase from Atlantic Records allows music fans to directly connect to their favorite artists and
streamed into the LTE connected car. Users can chat, download music, news, photos, and videos
from the comfort of the backseat.
• Chumby
Offers 1,500 apps ranging from news, entertainment to social networks, videos, music, sports and
high profile media partners. Thousands of Internet Radio stations.
• Kabillion
On demand VoD for kids. Provides high quality entertainment for young passengers in the LTE
connected Car. Kabillion’s online entertainment portal also allows kids to play games and create their
own personal avatars

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Automotive Telematics Market Analysis

  • 1. AUTOMOTIVE TELEMATICS MARKET & APPLICATIONS TEE YONG LIM
  • 2. SEMICONDUCTOR CONTENT IN AUTOMOTIVE Worldwide Automotive Semiconductor Demand 90 80 70 Billions $ 60 Semiconductor $ per vehicle 2011: $250-$300 2020: $400-$450 50 40 30 20 10 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Grand Total 20 20 17 22 24 26 29 32 35 37 38 40 41 Powertrain 5 5 4 5 5.5 6.5 7 7.5 8.5 9 9.5 10 10.5 Chassis 2.5 2.5 2.5 3 3.5 3.5 4 5 4.5 5 5 5 5 Safety 3.5 3 2.5 4 4 5 5.5 5.5 7 7 7.5 8 8 Security 1 1 1 1 1 1 1.5 1.5 1.5 1.5 1.5 1.5 1.5 Body 4 4 3.5 4 5 5 6 6.5 6.5 7.5 7.5 8 8.5 Driver Info 4 4.5 3.5 5 5 5 5 6 7 7 7 7.5 7.5 2 Source: Strategy Analytics July 2012
  • 3. AUTOMOTIVE TELEMATICS TRENDS Key drivers of Telematics Regulatory Brazil mandates anti-theft tracking in all new vehicles EU requires eCall automatic emergency call device in new cars by 2015 Insurance Insurers requires GPS antitheft devices for high value cars Competition >25% of cars in US ships with built-in telematics Telematics is an important differentiator for car makers. 3 http://www.qualcomm.com/media/documents/smart-automotive-diagram Consumers want value added services such as navigation, bluetooth integration, wifi and concierge services
  • 4. 4 AUTOMOTIVE FREQUENCIES AND WIRELESS SERVICES
  • 6. RKE TYPES One way RKE does not require RF switches Two-way RKE will require 2 TX/RX switches, one in the key fob and one in vehicle RF Transceiver suppliers are starting to integrate Rx/TX switches Long Range 6 http://www.infineon.com/cms/en/product/applications/automotive/body/rke.html
  • 7. ATMEL RKE CONTROLLER Announced in October 2012, 3 RF transceivers ATA5831, ATA5832 and ATA5833 7 RX/TX switch integrated
  • 8. FREESCALE RKE BODY CONTROL UNIT (VEHICLE SIDE) 8 http://www.freescale.com/webapp/sps/site/overview.jsp?code=784_LPBREMOTEKEYLESS
  • 11. AUTOMOTIVE ANTENNA FOR ECALL BMW shark-fin style antenna contains multiple individual antennas located under a single radome. GPS (probe fed patch), AMPS/PCS1 (Analog Mobile Phone Service)/(Personal Communications Service), AMPS/PCS2, SDARS (Satellite Digital Audio Radio System) Filters for minimizing interference of nearby SDARS antenna. 11 © IEEE with permission (J.F. Hopf et al., 2007)
  • 12. AUTOMOTIVE ANTENNA IMST & WISI 12 Delphi
  • 14. UMTS/GSM MULTIMODE COMPENSER Funkwerk: One of its key products to lead the global market is the Compenser, an amplifier technology specially developed for wireless applications in the vehicle to enables consistent high-quality data and voice transmissions from and to the vehicle. Of equal importance is the UMTS/GSM Multimode Compenser from Funkwerk. This technology amplifies the wireless signal between mobile phone and outside aerial to ensure full transmitting power of the vehicle aerial and full receiving power of the mobile phone. 14 For the future, Funkwerk will focus on extending its product range for Internet and multimedia applications in the vehicle to ensure that information is available anywhere, at any time. Examples here include new radio standards such as WLAN and WiMAX as well as car-2-car and car-2infrastructure technologies.
  • 15. 15 BLOCK DIAGRAM OF COMPENSER
  • 16. AUTOMOTIVE COMPENSER SPECIFICATIONS RF Frequency ranges (transmission / reception) GSM 900: 880-915 MHz, 925-960 MHz GSM 1800: 1710-1785 MHz, 1805-1880 MHz UMTS band 1 (FDD): 1920-1980 MHz, 2110-2170 MHz Maximum transmit power according to the specification: (33 dBm) GSM 900: 2 W mobile radio at the base of the antenna with (30 dBm) GSM 1800: 1 W UMTS: 0.25 W (24 dBm) Minimum emission power per specification: (5 dBm) GSM 900: 3.2 mW mobile radio at the base of the antenna with (0 dBm) GSM 1800: 1 mW (-50 dBm) 16 UMTS: 0.01 μW
  • 17. AUTOMOTIVE TPMS SOLUTIONS TIRE PRESSURE MONITORING SYSTEM
  • 20. 20 LOW END TPMS (UNI-DIRECTIONAL)
  • 21. 21 HIGH END TPMS (BI-DIRECTIONAL)
  • 24. TELEMATICS AFTER MARKET FORECAST Telematics: After Market Unit Forecast 12000 10000 8000 N. America W EU 6000 Other W EU Asia Pacific 4000 Other Region 2000 0 2011 2012 2013 2014 2015 2016 2017 2018 24 Research data from IHS whitepaper: “Embedded Telematics in the automotive industry” November 2011
  • 25. TELEMATICS: OEM EMBEDDED UNIT FORECAST Telematics: OEM Embedded Unit forecast 60000 50000 40000 N. America W EU 30000 Other W EU Asia Pacific 20000 Other Region 10000 0 2011 2012 2013 2014 2015 2016 2017 2018 25 Research data from IHS whitepaper: “Embedded Telematics in the automotive industry” November 2011
  • 26. TOTAL TELEMATICS MARKET FORECAST (2012 TO 2018) Total Telematics forecast 70000 60000 50000 N. America 40000 W EU Other W EU 30000 Asia Pacific Other Region 20000 10000 0 2013 2014 2015 2016 2017 2018 26 2012
  • 27. WORLDWIDE PREMIUM AUTO SHIPMENT World Premium Auto Shipment Forecast 12000 10000 8000 Brikt 6000 China Japan North America Western Europe 4000 2000 0 2012 2013 2014 2015 2016 2017 2018 2019 2020 Source: BMW Group Investor Presentation June 2013 27 Axis Title Rest of World
  • 28. FUTURE TRENDS OF AUTOMOTIVE TELEMATICS
  • 29. 29 FUTURE TREND OF AUTOMOTIVE TELEMATICS LTE CONNECTED CAR
  • 30. FUTURE OF CAR CONNECTIVITY WITH LTE Alcatel-Lucent LTE radio and patent pending antennae technology from Alcatel-Lucent support new advances in in-vehicle connectivity. The company's multi-screen video solution provides streaming video applications to four screens simultaneously. The LTE Connected Car system architecture puts the intelligence and computing capability in the network. QNX QNX software systems provides the software foundation for the LTE connected car including operating system, touchscreen user interfaces, media player for YouTube and Pandora, navigation system, Bluetooth connectivity, multimedia playback, handsfree intergration, games, app store, and virtual mechanic. Media & Content providers 30 • Atlantic Fanbase from Atlantic Records allows music fans to directly connect to their favorite artists and streamed into the LTE connected car. Users can chat, download music, news, photos, and videos from the comfort of the backseat. • Chumby Offers 1,500 apps ranging from news, entertainment to social networks, videos, music, sports and high profile media partners. Thousands of Internet Radio stations. • Kabillion On demand VoD for kids. Provides high quality entertainment for young passengers in the LTE connected Car. Kabillion’s online entertainment portal also allows kids to play games and create their own personal avatars