SlideShare a Scribd company logo
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager 6: Innovation Across Digital Customer Experiences
Mathias Siegel – Sr. Product Manager, Adobe Experience Manager
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2
Adobe Leadership in Digital Marketing
Cross-Channel
Campaign Management
Web Content Management for
Digital Customer Experience
Online Testing
Data Management
Platforms
Web Analytics
Social Media
Management
As of 2/24/14
Lead to Revenue
Management Platform
Web Content
Management
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe closes the loop:
Optimizing Digital Experiences to
Build Loyalty and Demand
DATA
Customer
Business
Product
Content
Clickstream
Search
Multi-channel
TOUCHPOINTS
Websites
Advertising
Social
Mobile
Kiosks
E-mail
Call center
Workflows
MEASURE &
OPTIMIZE
Industry-leading
Web analytics
Industry-leading
creative tools
CREATE
MANAGE &
DELIVER
Industry-leading Web
content management & rich
information delivery
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Marketing Cloud
Social Experience
Manager
TargetAnalytics Media
Optimizer
Campaign
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager as the
center of a digital experience strategy
Analytics
Target
Campaign
Facebook
Twitter
Media
Optimizer
Creative
Cloud
Social
Video streaming
Demand
generation
CRM
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager 6: Next Generation Digital Experience Across Channels
Adobe Experience Manager
Touch UI Projects Assets Integrations
Sites
Web Content Management
•  Sightly
•  Developer tools
•  Content Insight
•  Machine Translation
•  Commerce integrations
Assets
Digital Asset Management
•  Creative & Mktg. Cloud
•  Pre-configured projects
•  Bulk-Metadata
•  Advanced video
•  Interactive viewers
Communities
Social Communities
•  Moderation
enhancements
•  Email integration
•  Machine translation
•  New component
framework
Forms
Forms & Documents
•  Document-based
data capture
•  PDF, HTML
•  Digital signatures
•  Adaptive, accessible
for mobile
Apps
PhoneGap
•  Mobile app
authoring and
management
•  Marketer- and
developer-level
ease of use
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Flexible deployment options
Adobe Experience Manager
Customer managed
(on premise)
Adobe managed
(on demand)
Adobe managed
(Managed Services)
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager 6
Projects are the nexus of all digital experiences across channels
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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What's new in AEM 6.0

  • 1. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Experience Manager 6: Innovation Across Digital Customer Experiences Mathias Siegel – Sr. Product Manager, Adobe Experience Manager © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 2. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2 Adobe Leadership in Digital Marketing Cross-Channel Campaign Management Web Content Management for Digital Customer Experience Online Testing Data Management Platforms Web Analytics Social Media Management As of 2/24/14 Lead to Revenue Management Platform Web Content Management
  • 3. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe closes the loop: Optimizing Digital Experiences to Build Loyalty and Demand DATA Customer Business Product Content Clickstream Search Multi-channel TOUCHPOINTS Websites Advertising Social Mobile Kiosks E-mail Call center Workflows MEASURE & OPTIMIZE Industry-leading Web analytics Industry-leading creative tools CREATE MANAGE & DELIVER Industry-leading Web content management & rich information delivery
  • 4. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Marketing Cloud Social Experience Manager TargetAnalytics Media Optimizer Campaign
  • 5. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Experience Manager as the center of a digital experience strategy Analytics Target Campaign Facebook Twitter Media Optimizer Creative Cloud Social Video streaming Demand generation CRM
  • 6. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Experience Manager 6: Next Generation Digital Experience Across Channels Adobe Experience Manager Touch UI Projects Assets Integrations Sites Web Content Management •  Sightly •  Developer tools •  Content Insight •  Machine Translation •  Commerce integrations Assets Digital Asset Management •  Creative & Mktg. Cloud •  Pre-configured projects •  Bulk-Metadata •  Advanced video •  Interactive viewers Communities Social Communities •  Moderation enhancements •  Email integration •  Machine translation •  New component framework Forms Forms & Documents •  Document-based data capture •  PDF, HTML •  Digital signatures •  Adaptive, accessible for mobile Apps PhoneGap •  Mobile app authoring and management •  Marketer- and developer-level ease of use
  • 7. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Flexible deployment options Adobe Experience Manager Customer managed (on premise) Adobe managed (on demand) Adobe managed (Managed Services)
  • 8. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Experience Manager 6 Projects are the nexus of all digital experiences across channels
  • 9. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.