Digital Transformation By Industry | EPiServer

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What is digital transformation? Looking at industries that has gone through a clear digital transformation we’re trying to find the similarities. After that we explain how we at EPiServer design products that should support companies at different stages in their digital transformation.

#epiday2014
Tom Stenius & Peter Sunna
The Digital
Transformation

Before 1999
• Records in-store
• Record labels had all
the power
• Prepackaged
#epiday2014

Year 1999
• Napster
• MP3 & peer-to-peer
• The artists and labels
filed law suits against
the fans
#epiday2014

Year 2001
• iTunes & iPod
• Pay for the songs you
want
• Tied to one platform and
limited number of devices
#epiday2014

Year 2008
• Spotify
• Subscribe to all
music
• Share playlists
#epiday2014

Before 2008
• Uncertain price
• Payment options
• Transport
#epiday2014

Before 2008
• Limousine
• Personal experience
• Expensive
#epiday2014

Year 2008
• Uber
• Mobile
• Secure payment
#epiday2014

Before 1997
• Rent movies at your
local video store
• Limited supply
• TV shows are seen
on TV
#epiday2014

Year 2003
• The Pirate Bay
• Downloads
• Copyright
#epiday2014

Year 2007
• Netflix
• DVD subscription
• Streaming service
#epiday2014

#epiday2014
The nine elements of
digital transformation
http://bit.ly/nineelements

#epiday2014
Customer Experience
Operational Process
Business Models
http://bit.ly/nineelements

Relevant:
Atomised content
• Break down content into
essential elements
• Personalise for different
visitors, channels, and
contexts
• Integrated inspirational and
transactional journeys
#epiday2014

Mobile Experiences
• Channels and resolutions
decoupled, e.g. view atom on
Facebook’s mobile view
• Create and edit page layouts in
mobile view, make alterations to
content atoms
• Create on-page variations per
channel using personalisation tools
#epiday2014
Mobile:

Agile:
Weekly releases
• Shorter time from
market demand to
customer value
• More reactive to
feedback
#epiday2014

Add-on Store
• Customers want an integrated
experience together with no
functional lock-in
• Add functionality as
requirements change; lowers
cost
• More power to the marketer
#epiday2014
Open:

#epiday2014
Thank you.
@tomstenius
@sunnaster

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Digital Transformation By Industry | EPiServer

1. #epiday2014 Tom Stenius & Peter Sunna The Digital Transformation

2. #epiday2014

3. #epiday2014 Music Transport Movie & TV

4. #epiday2014 Music Transport Movie & TV

5. Before 1999 • Records in-store • Record labels had all the power • Prepackaged #epiday2014

6. Year 1999 • Napster • MP3 & peer-to-peer • The artists and labels filed law suits against the fans #epiday2014

7. Year 2001 • iTunes & iPod • Pay for the songs you want • Tied to one platform and limited number of devices #epiday2014

8. Year 2008 • Spotify • Subscribe to all music • Share playlists #epiday2014

9. #epiday2014 Music Transport Movie & TV

10. Before 2008 • Uncertain price • Payment options • Transport #epiday2014

11. Before 2008 • Limousine • Personal experience • Expensive #epiday2014

12. Year 2008 • Uber • Mobile • Secure payment #epiday2014

13. #epiday2014 Music Transport Movie & TV

14. Before 1997 • Rent movies at your local video store • Limited supply • TV shows are seen on TV #epiday2014

15. Year 2003 • The Pirate Bay • Downloads • Copyright #epiday2014

16. Year 2007 • Netflix • DVD subscription • Streaming service #epiday2014

17. #epiday2014

18. #epiday2014 The nine elements of digital transformation http://bit.ly/nineelements

19. #epiday2014 Customer Experience Operational Process Business Models http://bit.ly/nineelements

20. #epiday2014 Customer centric

21. #epiday2014 Relevant Mobile Agile Open

22. Relevant: Atomised content • Break down content into essential elements • Personalise for different visitors, channels, and contexts • Integrated inspirational and transactional journeys #epiday2014

23. Mobile Experiences • Channels and resolutions decoupled, e.g. view atom on Facebook’s mobile view • Create and edit page layouts in mobile view, make alterations to content atoms • Create on-page variations per channel using personalisation tools #epiday2014 Mobile:

24. Agile: Weekly releases • Shorter time from market demand to customer value • More reactive to feedback #epiday2014

25. Add-on Store • Customers want an integrated experience together with no functional lock-in • Add functionality as requirements change; lowers cost • More power to the marketer #epiday2014 Open:

26. #epiday2014 Relevant Mobile Agile Open

27. #epiday2014 Thank you. @tomstenius @sunnaster

Digital Transformation By Industry | EPiServer

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