The document discusses product information management (PIM) and summarizes the results of a 2014 PIM survey in the Netherlands. It provides an overview of Qhuba, a consulting firm that supports customers in digital transformation. Qhuba facilitates a PIM expert group under an initiative called Shopping2020 to improve product data quality across manufacturers, wholesalers and retailers. The survey found that companies struggle with marketing content, photos/videos and product references. Respondents believed that improved PIM processes could deliver more efficient search and higher sales.