The document discusses using Google Analytics to measure website performance. It covers configuring Analytics settings like filters, custom reports, and virtual pageviews. It also discusses defining key performance indicators, creating useful segments of visitor data, and using utm tags to track traffic from different marketing channels like banners, email, and paid search. The overall topic is how to optimize Google Analytics implementation and reporting.

1. Google Analytics Tõnis Hinnosaar altex marketing, partner Innovative Internet Marketing TM Internet Marketing

2. Google Analytics http://www.google.com/analytics/ Innovative Internet Marketing TM Internet Marketing

3. Introduction What are we doing today? Innovative Internet Marketing TM Internet Marketing

4. Latest GA trends Innovative Internet Marketing TM Internet Marketing

5. API - Application Programming Interface! Custom Reporting Advanced Segments Innovative Internet Marketing TM Internet Marketing

6. 1. Configuration Innovative Internet Marketing TM Internet Marketing

7. Default homepage Filters Custom r eporting Custom search engines Internal site search Virtual pageviews Onclick elements and outbound links Innovative Internet Marketing TM Internet Marketing

8. TASK! What should you measure on your site through virtual pageviews?

9. 2. Playing With Reports Innovative Internet Marketing TM Internet Marketing

10. Types of reports Tabs Segmentation Custom reports Innovative Internet Marketing TM Internet Marketing

11. TASK! Based on your site, define a valuable (or misleading) segment

12. 3. KPI’s – Key Performance Indicators Innovative Internet Marketing TM Internet Marketing

13. What information does our organisation need to know? How does our website supports that? Google Analytics measurable goals configuration Innovative Internet Marketing TM Internet Marketing

14. TASK! How do you currently measure (or should measure) the success of your website?

15. 4. Tagging Ads Innovative Internet Marketing TM Internet Marketing

16. Banners, email, paid search Using the three main utm parameters : utm_source, utm_medium, utm_campaign Using the other two utm parameters: utm_term, utm_content Bulk tagging Innovative Internet Marketing TM Internet Marketing

17. TASK! What other inbound traffic channels should you tag?

18. [email_address] skype: tonish50 www.altex.ee Thank you! Innovative Internet Marketing TM Internet Marketing