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Peggy DeKay
                             Author, Speaker, Book Coach
                             http://peggydekay.com
                             http://tbowt.com
                             http://thebusinessofwritingtoday.com

                             peggy@tbowt.com
                             502-541-4670

                             © 2012 by Peggy DeKay
Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
AUTHOR-PRENEURSHIP
HOW TO BUILD YOUR BUSINESS OR YOUR
             PLATFORM

                   BY PUBLISHING A BOOK


Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
IABC
        Inventive Artists
            Brokering
         Communications
Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
WORDS Emal: peggy@tbowt.com Phone: 502-541-4670
  Peggy DeKay MAKE A DIFFERENCE…IN EVERYTHING
“Words are, of
     course, the most
     powerful drug used
     by mankind.”
                                         Rudyard Kipling

Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
The 21st century calling
card is A BOOK




    Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
WHAT ?


                ESPRESSO BOOK MACHINE
Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
WHO ?
                                 Stephen King
                                   Seth Godin
                                  JK Rawlings
                            Ernest Hemingway
                               Deepak Chopra
                                     TS Elliot
                                  Tom Clancy
                                Jack Canfield
Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
THE AGE OF THE NICHE
BOOK – WHAT’S HOT ?
Celtic Needlepoint                                       50,000 sold
How to Live with a Neurotic Dog                          60,000 sold
Scrapbook Basics                                         60,000 sold
From Panic to Power                                      72,000 sold
Polish Your Furniture with Pantyhose                     85,000 sold
The Case for a Creator                                   150,000 sold
Lawyers and Other Reptiles                               150,000 sold
Everyone Poops                                           500,000 sold

 Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
ADVANTAGES OF
  SELF-PUBLISHING



                  FACTOR
Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
WHY SHOULD
      YOU?
• Become an Expert
  Increase credibility
  Increase visibility
 Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
MORE WHYs
 Increase your target audience
 Create multiple streams of income
     Speaking
     Training
     Consulting

Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
WHERE ?
http://createspace.com



 Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
GOT TO HAVEs
• WELL EDITED MANUSCRIPT
• CLEAN COVER
• PROFESSIONAL INTERIOR
  LAYOUT
Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
CASE STUDIES OF
THOSE WHO
HAVE DONE IT.
Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
MSI FACTOR
         • Generate multiple streams of
           income
         • Build a larger platform
         • Establish yourself as an SME
         • Grow the visibility and
           credibility of your company

Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
CASE STUDY 1 ROBERT KIYOSAKI

      • Self-published Rich Dad, Poor Dad
      • Picked up by Warner Books
      • Wrote other books
      • Transitioned to expert
      • Started a consulting
        business─RichDadCoaching.com
      • Multiple streams of income


Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
CASE STUDY 2 SETH GODIN
                       HTTP://SETHGODIN.TYPEPAD.COM/

          • First book Business Rules of Thumb failed
          • Spent 5 years learning self-publishing market
          • Wrote The Purple Cow, The Idea Virus and 10
            others
          • Multiple New York Times Best Selling Author
            Started dozens of companies
          • Announced he will self publish all his future
            books
Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
CASE STUDY 3
               GARY VAY.NER.CHUK
•   Took over his dad’s liquor store as young man
•   First to take a local liquor store “online”
•   Grew the business to millions
•   2006 launched tv.winelibrary.com
•   2010 wrote Crush It about innovation in business
•   2011 wrote The Thank You Economy
•   Owns a consulting firm vaynermedia.com
•   Recently launched Daily Grape

Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
HOW ?
        Increase your intellectual capital
        • Library classes
        • Youtube.com training videos
        • Teleseminars
        • Webinars
        • Podcasts
        • Hire a book coach
Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
RESOURCES
BEST BLOGS:                                BEST                            BEST
•   The Business of Writing Today
    Blog
                                           PODCASTS:                       WEBSITES:
•   The Book Designer
                                           •   The Business of Writing     • http://tbowt.co
                                               Today Podcast
•   The Savvy Book Marketer                                                  m
                                           •   Six Degrees of Separation
•   Smart Passive Income with Pat
                                           •   The Creative Penn           • http://smartpa
    Flynn
                                           •   JA Konrath                    ssiveincome.com
                                                                           • http://thecreat
                                                                             ivepenn.com
           Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
The step-by-step plan
The first time author’s guide to self-publishing your book using POD technology




                    Screenshots



                    Author
                    Checklists


     Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
Web site QR code




Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

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Author preneuriship-fd-feb2012 3

  • 1. Peggy DeKay Author, Speaker, Book Coach http://peggydekay.com http://tbowt.com http://thebusinessofwritingtoday.com peggy@tbowt.com 502-541-4670 © 2012 by Peggy DeKay Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 2. AUTHOR-PRENEURSHIP HOW TO BUILD YOUR BUSINESS OR YOUR PLATFORM BY PUBLISHING A BOOK Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 3. IABC Inventive Artists Brokering Communications Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 4. WORDS Emal: peggy@tbowt.com Phone: 502-541-4670 Peggy DeKay MAKE A DIFFERENCE…IN EVERYTHING
  • 5. “Words are, of course, the most powerful drug used by mankind.” Rudyard Kipling Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 6. The 21st century calling card is A BOOK Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 7. WHAT ? ESPRESSO BOOK MACHINE Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 8. WHO ? Stephen King Seth Godin JK Rawlings Ernest Hemingway Deepak Chopra TS Elliot Tom Clancy Jack Canfield Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 9. THE AGE OF THE NICHE BOOK – WHAT’S HOT ? Celtic Needlepoint 50,000 sold How to Live with a Neurotic Dog 60,000 sold Scrapbook Basics 60,000 sold From Panic to Power 72,000 sold Polish Your Furniture with Pantyhose 85,000 sold The Case for a Creator 150,000 sold Lawyers and Other Reptiles 150,000 sold Everyone Poops 500,000 sold Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 10. ADVANTAGES OF SELF-PUBLISHING FACTOR Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 11. WHY SHOULD YOU? • Become an Expert Increase credibility Increase visibility Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 12. MORE WHYs  Increase your target audience  Create multiple streams of income Speaking Training Consulting Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 13. WHERE ? http://createspace.com Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 14. GOT TO HAVEs • WELL EDITED MANUSCRIPT • CLEAN COVER • PROFESSIONAL INTERIOR LAYOUT Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 15. CASE STUDIES OF THOSE WHO HAVE DONE IT. Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 16. MSI FACTOR • Generate multiple streams of income • Build a larger platform • Establish yourself as an SME • Grow the visibility and credibility of your company Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 17. CASE STUDY 1 ROBERT KIYOSAKI • Self-published Rich Dad, Poor Dad • Picked up by Warner Books • Wrote other books • Transitioned to expert • Started a consulting business─RichDadCoaching.com • Multiple streams of income Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 18. CASE STUDY 2 SETH GODIN HTTP://SETHGODIN.TYPEPAD.COM/ • First book Business Rules of Thumb failed • Spent 5 years learning self-publishing market • Wrote The Purple Cow, The Idea Virus and 10 others • Multiple New York Times Best Selling Author Started dozens of companies • Announced he will self publish all his future books Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 19. CASE STUDY 3 GARY VAY.NER.CHUK • Took over his dad’s liquor store as young man • First to take a local liquor store “online” • Grew the business to millions • 2006 launched tv.winelibrary.com • 2010 wrote Crush It about innovation in business • 2011 wrote The Thank You Economy • Owns a consulting firm vaynermedia.com • Recently launched Daily Grape Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 20. HOW ? Increase your intellectual capital • Library classes • Youtube.com training videos • Teleseminars • Webinars • Podcasts • Hire a book coach Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 21. RESOURCES BEST BLOGS: BEST BEST • The Business of Writing Today Blog PODCASTS: WEBSITES: • The Book Designer • The Business of Writing • http://tbowt.co Today Podcast • The Savvy Book Marketer m • Six Degrees of Separation • Smart Passive Income with Pat • The Creative Penn • http://smartpa Flynn • JA Konrath ssiveincome.com • http://thecreat ivepenn.com Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 22. The step-by-step plan The first time author’s guide to self-publishing your book using POD technology Screenshots Author Checklists Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  • 23. Web site QR code Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670