A guest lecture I gave to students at UWE (Bristol) for MA: Media Culture & Practice. This comprises lessons learned from my MA project - 'Staying Single' & some of my research so far for my PhD researching Emerging Platforms for Writers, Fragmented Interaction & Pervasive Media. Includes slides from Lance Weiler, Christy Dena and Brian Solis.

1. Sophie. Staying Single...

2. Alison Norrington Novelist & PhD researcher – Emerging Platforms for Writers, Fragmented Interaction & Pervasive Media

4. MA: Creative Writing & New Media 2007

5. Reading really consists of comprehension. Reading is less about the physicality of books and pages, and is all about words and readers. Jeff Gomez, Penguin USA

7. Random House Penguin Harlequin Harper Collins Macmillan

8. “Do you mean ‘the internet’?”

9. Possibly the future of the book lies with not so much the consideration of replacing books as a form. Successful e-publishing could mean to disregard the concept of the page and to consider delivering stories in new ways, which isn’t far removed from the familiar and recognisable text and layout, but will embrace new technologies such as blogs and mobile content.

10. “We want to be ready to sell in any way possible”.

15. MA: Creative Writing & New Media ?

17. “an investigation into the effects that interactivity, community and Web 2.0 strategies bring to contemporary fiction, traditionally published in print form, by women, for women.”

19. Blogger - daily posts Email to subscribers inbox from ‘Sophie’ Podcast chapters - ODEO & GABCAST www.Sophie Dilemma .com YouTube documentaries Bebo MySpace Facebook Twitter Second Life Forum Micropoll

22. blood red tulips…. or chapter 22 Chapter Twenty Two was the first chapter with a title. This was an attempt to lure readers that had subscribed through RSS feeds, in the hope that an intriguing title would be more of a hook than a simple alert of ‘Chapter Twenty Two’ and I noticed enhanced, regular traffic to Staying Single after including chapter titles.

33. Christy Dena, cross-media publishing expert and my mentor, guided me through the CTA (call to action) cycle of; primer, referral, reward, to encourage meaningful interaction. I began to directly address readers with questions from Sophie, to ‘set the scene’ and then going on to give instructions of how and when to act to impact the storyworld as a ‘reward’. www.universecreation101.com

34. 800+ email subscribers in less than 4 months 5000 site visits (still averaging 3 per day) 4000+ Pulling Power views

35. www.creativecontentdigital.com

36. storyworlds ???

37. www.theconversationprism.com

38. www.seizethemedia.com

39. www.seizethemedia.com

40. www.seizethemedia.com

42. Ted Hope(http://www.thisisthatwebsite.com) The 6 pillars supporting cinema: content creation (author driven ) discovery production (cost driven) promotion participation presentation Ignoring these isolates the narrative and prevents it from expanding = Storyworld creation

44. Brian Newman What Will People Pay For? Immediacy – instant options (for free on iTunes but also sell online?) Personalisation – free for general release but pay if personalised Authenticity – despite ‘free’, audience like a direct souvenir Embodiment – BE there. DO something. A talk? A screening? Patronage – audience/reader donations for additional content/involvement Accessibility –available online but easier to pay iTunes to access on ANY DEVICE

56. Loving NY Fractured audience Bite sized Story-relevant platforms Moving reader from one device to another is inviting them to click away and be distracted Built in – NOT ‘bolt on’

57. www.storycentralDIGITAL.wordpress.com

58. alison.norrington@yahoo.co.uk www.toccon.com www.digitalbookworld.com