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Uploaded byAlison Norrington
UWE - MA:Media Culture & Practice
The document discusses the evolution of reading and publishing in the digital age, emphasizing the need for authors to embrace new technologies and platforms for storytelling beyond traditional print. It highlights the importance of interactivity, community engagement, and innovative marketing strategies to enhance the reader's experience and connection to the content. The author shares personal insights and experiences in navigating the changing landscape of publishing and audience interaction through various online channels.
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Similar to UWE - MA:Media Culture & Practice
UWE - MA:Media Culture & Practice
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- 2. Alison NorringtonNovelist &PhD researcher – Emerging Platforms for Writers, Fragmented Interaction & Pervasive Media
- 4. MA: Creative Writing& New Media 2007
- 5. Reading really consistsof comprehension. Reading is less about the physicality of books and pages, and is all about words and readers.Jeff Gomez, Penguin USA
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- 8. “Do you mean‘theinternet’?”
- 9. Possibly the futureof the book lies with not so much the consideration of replacing books as a form. Successful e-publishing could mean to disregard the concept of the page and to consider delivering stories in new ways, which isn’t far removed from the familiar and recognisable text and layout, but will embrace new technologies such as blogs and mobile content.
- 10. “We want tobe ready to sell in any way possible”.
- 15. MA: Creative Writing& New Media?
- 17. “an investigation intothe effects that interactivity, community and Web 2.0 strategies bring to contemporary fiction, traditionally published in print form, by women, for women.”
- 19. Blogger - daily postsEmail to subscribers inbox from ‘Sophie’Podcast chapters - ODEO & GABCASTwww.Sophie Dilemma .comYouTube documentariesBeboMySpaceFacebookTwitterSecond LifeForumMicropoll
- 22. blood red tulips…. or chapter 22Chapter Twenty Two was the first chapter with a title. This was an attempt to lure readers that had subscribed through RSS feeds, in the hope that an intriguing title would be more of a hook than a simple alert of ‘Chapter Twenty Two’ and I noticed enhanced, regular traffic to Staying Single after including chapter titles.
- 24. I’ve started upMySpace.com and Bebo.com accounts too - at Delaney’s recommendation - and if it wasn’t for Jacqui, my new assistant, then I’d never have the time or inclination to answer these propositions and character assassinations. I mean, what do you say to this:To: singlesophieregan@yahoo.co.ukFrom: nibbler123@aol.comSubject: You won‘t be single for long...Babe, you’re totally gorgeousssss. My face is your armchair - come and sit on itNibbler. or this oneTo: singlesophieregan@yahoo.co.ukFrom: lawrence55@btinternet.co.ukSubject: No messing - marry me!I know you will have had hundreds of emails from freaks and perverts promising you eternal happiness or the biggest orgasm, but take it from me, I am your Mr Right. I have my own businesses and earn way over £250,000 a year. I will give you the perfect life. You are the perfect woman for me - brains and beauty, humour and independence - I want you. Be mine. You won’t be sorry. I have 2 tickets for a weekend in Venice and one of them has your name on it. Come with me. You’ll see I’m genuine and a great catch too. Worth a try.Life is short, but life is long too.Think about it.Larry.xxx Sounds kind of tempting, but also kind of freaky. If he’s such a great catch what the hell is he doing sending ME emails!
- 33. Christy Dena, cross-mediapublishing expert and my mentor, guided me through the CTA (call to action) cycle of; primer, referral, reward, to encourage meaningful interaction. I began to directly address readers with questions from Sophie, to ‘set the scene’ and then going on to give instructions of how and when to act to impact the storyworld as a ‘reward’. www.universecreation101.com
- 34. 800+ email subscribersin less than 4 months5000 site visits (still averaging 3 per day)4000+ Pulling Power views
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- 42. Ted Hope(http://www.thisisthatwebsite.com)The 6pillars supporting cinema:content creation (author driven ) discoveryproduction (cost driven) promotionparticipationpresentation Ignoring these isolates the narrative and prevents it from expanding= Storyworld creation
- 44. Brian NewmanWhat WillPeople Pay For?Immediacy – instant options (for free on iTunes but also sell online?)Personalisation – free for general release but pay if personalisedAuthenticity – despite ‘free’, audience like a direct souvenirEmbodiment – BE there. DO something. A talk? A screening?Patronage – audience/reader donations for additional content/involvementAccessibility –available online but easier to pay iTunes to access on ANY DEVICE
- 56. Loving NYFractured audienceBitesizedStory-relevant platformsMoving reader from one device to another is inviting them to click away and be distractedBuilt in – NOT ‘bolt on’
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