Influencers are people with a large social media following who can impact purchasing decisions through recommendations. They matter because they can help brands reach new audiences and drive sales. To find influencers, companies should research popular accounts in their industry or related fields, look at engagement rates, and consider collaborating with micro-influencers who have smaller but highly engaged audiences.

1. Who are Influencers, Why do they matter, & How Do We Find Them? Gary Lee CEO, mBLAST Twitter: @gary_r_lee