Austin Medical Innovators strives to provide high quality and low-cost healthcare and services to seniors in Central Texas. They offer both non-medical services like housekeeping, food preparation, and errands, as well as medical services through their Senior Mobile Clinic, including flu shots, wellness exams, and basic screening tests. Their target market is elderly individuals aged 65 and older with fixed incomes living in Central Texas and surrounding areas. They aim to address the major demographic trend of the large population of seniors that is projected to grow significantly in coming decades.