2. What we do
Tutor students from ages: 8-18 in small groups
Incorporate fun activities with learning
Make it affordable for all
Encourage participation with a reward system
3. Customer Insights
100% of students surveyed were willing to try a tutoring service
What subjects do you struggle Do you prefer group or individual
with most tutoring?
Math
Science
Group
History
Individual
English
Interested activities: basketball, football, soccer, interactive games
Potential customers were willing to pay $50 - $200 per month
4. Where We Operate
Austin city area
District details
86,100 students
124 schools
Rent facilities
local high schools
Transportation
AISD partnership
5. Marketing Message
Our Slogan: FUNdamentals, where it’s fun to learn!
Our Motto:
Healthy Healthy Healthy
Mind Body Life
Our Mission: To provide quality tutoring for all economic
levels and promote healthy living
6. Promotion Strategy
Getting the word out: brochures, posters, and online
commercials
Partners Advertising Mix
Local schools
Print
Churches 20%
Non-profit organization Direct Mail
Website 40%
20% Social
Media
20%
7. Price Arrangement
Prices range from $50-$150 based on income
Confidential price subsidies given after verification
8. Price Comparison
Cost/Month
600
500
400
Dollars
300
200
100
0
FUNdamentals FUNdamentals Austin Tutors Sylvan
Lower Income Higher Income
* based on a 12 hours of tutoring/month
9. Financial Estimates
Yearly revenue of $120,000
100 students average price ($100)
Yearly Expenses $158,400
$57,600 facilities
$28,000 advertising
$72,000 for tutor wages
Annual Grant and Sponsorship need $38,400
$46,080 with incidentals of 20%
12. Conclusion
We provide a fun, yet educational program for your
children and teens at a good price
We help your kids stay on top of their work and stay in
shape for setting up a better future.
LEARNING is FUNdamental
Subjects we offer: Math, Science, History, and English.In after study activities: Basketball, Flag Football, Ultimate Frisbee, and lots of board games to choose from!
Softball, Dancing, track, modelingBasketball Running Basketball, Soccer, swimming Art Track, Interactive Media Football, basketball, and PS 3 games Basketball football and soccer
Details: Facilities=gyms, classrooms, libraries, & fields. Transportation=request AISD school bus supportOpen Monday-Friday
We devote 40% of advertising effort to working with schools, 20% to social media, another 20% to direct mailers, and the last 20% to a organization website.Direct mail will involve postal mailers and brochures distributed with newsletters from non-profit organizations (in addition to schools that will distribute them through report cards) from schools
$75 school gym rent out per pay tutors $15 an hour In case of surplus money: spend it on expanding operations & community improvement
Grants from the governmentWe also hold fundraising events on weekendsWe collaborate with organizations such as NFL Play 60 and NBA Fit as partners and sponsors
We differ in the fact that we don’t JUST focus on educating. We also want your child to have fun and participate in exercise We work closer with schools and think about the needs of the people
