The American Animal Hospital Association Convention is coming up and we just discovered two ancient Chinese secrets that can revolutionize your veterinarian practice.

1. Two Ancient Chinese
Secrets Can
Revolutionize Your
Veterinarian Practice

2. The American Animal Hospital
Association Convention is coming
up!

3. Got your tickets?
We can’t make it this year, but we wish
we could.

4. Because we just discovered
two ancient Chinese secrets
that might revolutionize
your practice.

5. Which is
interesting,
because we’ve
been serving
Veterinarians for
32 years.

6. And this is new.

7. It begins with the famous
2010 Bayer Veterinary Care
Usage Study
Which found out that:

8. Americans know their pets don’t want to
go to the vet.

9. They think veterinarians mostly
prescribe medicines that they can buy
retail for a lot less.

10. And they think that vet visits often end
up being extremely expensive

11. So they don’t go.

12. Partners for
Healthy Pets tried
to educate pet
owners for
four years
And now we have
their much-anticipated
update:

13. Nothing’s changed.

14. At least, not enough
to impact national
averages.

15. One in five still
thinks routine
checkups are not
needed
And three in five still
think costs are
always higher
than expected

16. To them,
there’s no
need to go
to the vet
Just make a
diagnosis
on Google

17. And get the same drugs at a retail store
-- for a fraction of the cost.

18. In advance of the conference, the AAHA
explains:

19. “As long as veterinarians choose to
preferentially dispense products for
which substitutes are readily available
at substantially lower prices…client
defections will likely continue
unabated.”

20. Yikes. Not
good.
But those four
years
weren’t
wasted.

21. Because, thanks to the Partners for
Healthy Pets Toolbox -- and to the
success stories it generated -- we now
know what works.

22. Which brings us to our first Ancient
Chinese Secret

23. Because
veterinary
practice is not
about drugs or
expensive
treatments

24. It’s about healing

25. And
sometimes,
healing
requires a
human
touch…

26. …and some
ancient
wisdom

27. Both of which can
bring patients to
your office
And since drugs
won’t, offering
gentle,
specialized,
hands-on care
may be the secret
to attracting
business

28. Which may explain why PetMD.com
says more than a third of veterinarians
are learning pet acupuncture.

29. Clinically proven to alleviate pain in
humans, acupuncture can do a lot
more than that.

30.  It improves
tissue blood
flow
 Increases
oxygenation
 Facilitates the
removal of
metabolic
wastes
 Helps the body
expel toxins

31.  It can safely
be used to
treat a variety
of illnesses.
 It has no
adverse
side
effects.

32.  It can only be done in your office.
 And it can’t be purchased retail.

33. Partners for Healthy Pets puts it like
this:
“…the pet-owning public still needs to
be…convinced of the benefits and
value of regular healthcare visits for
their animals. To encourage regular
healthcare visits, practice teams need
to…

34. “…look for opportunities to make
themselves an essential and relevant
alternative to ‘Dr. Google.’”

35. And so we arrive at our second Ancient
Chinese Secret

36. It comes from the
Neijing, a
classic of
Chinese
Medicine written
during the reign
of the Yellow
Emperor, over
4,600 years
ago.

37. "The sages of
antiquity did
not treat those
who were
sick,”
it explains,
“but those
who were not
sick…

38. “…When a disease has already broken out
and is only then treated, would that not be
the same as waiting for thirst before diggin
a well, or waiting for battle before making
weapons?"

39. Pet owners
generally agree
with this
sentiment.
The 2011 Bayer
Study found that
45% of pet
owners wanted
a wellness
program billed in
monthly
installments.

40. And the 2015 follow-up found that pet
owners would go to the vet more often
-- IF it would prevent expensive
problems later.

42. Of all their success
stories, the ones that
seem to offer the
greatest benefit for
your business AND
your patients is
preventative health
plans.

43. Billed monthly but requiring only a few
appointments a year, the plans make
vet expenses a known quantity to the
pet owner

44. And they let you
earn a monthly
income so you
can profitably
provide
organized,
holistic, long-
term
preventative
care.

45. One doctor who has had great success
offering preventative health plans said:

46. “Our informal probing convinced us that
preventive healthcare plans represent
an unmet need in our practice and in
companion animal medicine
generally.”

47. “Clients were telling us in so many
words, ‘We would love to pay for a
preventive care plan on a monthly
basis.’ ”

48. You need to prepare carefully. The doctor
explained, “Once you implement a
plan, you’ve made binding agreements
with your clients. It’s very difficult to
change or revoke it once it’s in effect.”

49. But there’s plenty of guidance available:
www.
partners
for
healthy
pets
.org

50. And to make sure acupuncture or
preventative health plans generate
profit…

51. …Be sure you
can accept
your
customer’s
preferred
method of
payment with
confidence.

52. Americans write
checks for 1
out of 5
purchases over
$100.
Which is why we
serve so many
veterinarians.

53. A lot of your treatment payments and
monthly installments will come in the
form of a check.

54. Be sure you never turn one down
mistakenly, risking all you’ve put into
the relationship. We have the highest
check approval rating in the industry.

55. And we
guarantee
every check
we approve.
That means if
one is
returned, your
revenue stays
whole and we
take care of
the problem.

56. After 32 years serving veterinarians across
the country, we’ve bundled all the services
you need into a single package.

57. So before you head off to the
conference, take care of your
payments policies at home.

58. Find out how here:
www.cross-check.com/free-consultation