Augmented reality (AR) enhances real-world environments with computer-generated perceptual information and can be experienced through devices like phones and tablets. AR is being used in industries like construction, automobiles, and education by adding virtual information to the real world. For advertising, markers displayed in print or on billboards can be scanned with an app to see extra product information or videos through the device camera. This allows for more interactive ads that directly engage customers instead of just displaying content. AR provides advertisers an innovative new out-of-home advertising medium that combines elements of signage, events, and digital ads into an interactive experience for viewers.

1. Augmented Reality in India
• Presented BY

2. A TECHNOLOGY that will change the
definition of OOH media

3. Technology where Displaying BIG
Advertisement is just not Enough

4. A TECHNOLOGY which is not some magic of a
Wiz but a pure invention of today’s changing science.

5. Augmented reality (AR)
is the act of enhancing
reality with computer-
generated content
What is AR?

6. How does it Work?

7. Cont.
The webcam(or any camera)
connected to your computer is
captures video in the traditional manner .
When you hold the “marker” in front
of the webcam it sees the marker,
captures the pattern encoded in it
and sends this information to the
computer.

8. INDUSTRIES which are using AR
• CONSTRUCTION: Builders to Showcase their Computer-generated images of a
structure Building.
• AUTOMOBILE: To add extra information ranging
from directions to social media feeds to
the view through the windscreen
• EDUCATION: learning via remote collaboration,
where students can follow Instructions
through Virtual Visual-learning.

9. How ADVERTISEMENT Agencies using it?
It take hardly a moment of its viewer to
download the free Actable app from
Quad/Graphics on his/her smart phone or
tablet,
instructions are at the bottom of the
table of contents .
In INDIA,TOI English newspaper is using
this technology for celebrity interviews.
PRINT:

10. Fashion Shops
Customer can not only
visualize how this outfit
will look on them but
can also feel material
and fit according to
their body.

11. Advertisement
Days of forcing your customer to watch
Advertisements during tv show/film
breaks.
In between newspaper articles, before
internet videos and on hording hanging
on the heads of customers are not
applicable anymore as customers have
derived substitute to skip these
advertisements.
Now
This is time to involve our customer
with our product.

12. AUGUMENTED REALTY

13. AUGUMENTED REALTY’S reality
It’s the first OOH that makes its viewer to participate without a
reality event.
Irrespective of ad mediums like Print, Hording, TV it interacts with its
passersby.
Its doesn’t function like an internet advertisement on Ipad, cell
phone or on laptop where ads move according to it’s clients wish
but here client/viewer moves accordingly to BRAND AD.
It’s the direct communication between BRAND & Client.

14. REAL FOOTFALL
Neither the People who participate nor the passersby are actual footfall but to
understand its near about figures wd need to check & understands its popularity on
YOUTUBE,SEARCH ENGINES,SOCIAL NETWORKING sites where people share their
experiences with friends & family.

15. COST
 If we compare cost of AR with other Mass Communication
Media’s then we realize:
One time investment in Advertisement making then cost of every
time displaying just like any other media.
It’s a combination of HORDING,LIVE ACTION ADVERTISEMENT &
EVENET, so in a cost of one activity we actually get minimum three
sources to promote our Brand.
* For details pricing talk to our executive.

16. THANK YOU
For more information
+91-9870173412, +91- 8602353000
e- Mail: info@mediatrix.co.in
Web: www.mediatrix.co.in
MEDIATRIX ADVERTISING PVT LTD…
508-A, Royal Sands, Behind Citi Mall,
New Link Road, Andheri (W),
Mumbai - 400 053.
+91 22 42953344 | +91 22 26363380 | +91 22 40040970