The document discusses the integration of augmented reality (AR) and Drupal, highlighting AR's evolution, types, and applications across various industries. Use cases are presented, showcasing how AR can enhance user experience in retail and other sectors through Drupal-based applications. The future of AR is discussed, indicating its expected mainstream adoption within the next 5 to 10 years, particularly in gaming and healthcare.

1. How can Augmented Reality
and Drupal Come Together?

2. Index
● Introduction
● How did Augmented Reality come into being?
● Types of Augmented Reality
● Application of Augmented Reality
● Working principle of Augmented Reality
● Drupal and Augmented Reality use cases
● Future of Augmented Reality
● Conclusion

3. ● Augmented Reality is the futuristic tech marvel that can be integrated
with Drupal to build a tech genius
● Gartner defines AR as the real-time use of information in the form of
text, graphics, audio and other virtual enhancements integrated with
real-world objects
Introduction

4. How did Augmented Reality Come into
Being?
● In 1965, Ivan Sutherland talked about immersive displays in an essay
and created the first-ever head mounted display in 1968
● Krueger demonstrated collaborative interactive overlays of graphical
annotations in 1978
● In 1992, terminology called Augmented Reality was first time seen in a
research at Boeing
● In 2018, Google displayed AR street view mode

5. Types of Augmented Reality
● Marker-based AR
Used a trigger object to display content
● Markerless AR
Uses cameras, GPS and accelerometer information to track the user
location and offer them relevant content

6. ● Projection-based AR
Projects digital images directly onto a surface within the user’s
surrounding
● Outlining AR
Uses image recognition to outline shapes and boundaries
● Superimposition-based AR
Uses object recognition to replace an object within the user’s
surrounding either partially or fully with a digital image

7. Applications of Augmented Reality
● In the retail industry, IKEA Place allows customers to preview thousands of
virtual furniture
● In the Transportation sector, Aero Glass can display airports, navigation points,
terrain features etc. for the pilots

8. ● In the sports industry, Stubhub lets you see the virtual 3D model of
the stadium and the surrounding area
● In the education sector, AR Flashcards Animal Alphabet brings
flashcards to life for easy learning

9. ● In Healthcare industry, AccuVein help nurses find veins more easily
while inserting IVs
● In the Marketing sector, Pepsi projected UFOs, robots etc. as a
promotional stunt

10. Working Principle of Augmented Reality
● Sensors gather data regarding user’s real-world interactions and
process them
● Cameras scan the surrounding area and use this information to
determine the appropriate output
● Projection based AR turn any surface or object into an immersive
environment
● AR devices can also use mirrors for reflection to help in viewing the way
our eyes view the virtual image

11. Drupal and Augmented Reality Use
Cases
A Drupal agency demonstrated a use case and displayed a shopper
interacting with the AR application.
The mobile application of Freshland Market (a fictional grocery store),
built on Drupal 8, guided the shopper through her shopping list.

12. Shopper interacting with AR application
at Freshland Market

13. ● Another use case is the Lift HoloDeck prototype. It was built using
Drupal (content store), Acquia Lift (a personalised engine), Vuforia
(AR library) and Unity (3D game engine)
● The mobile app superimposes product information and smart
notifications over real-life objects
● It could change the way customers interact with brands and improve
the customer experience

14. Future of Augmented Reality
Gartner Hype cycle discovery in 2017 shown in the next slide suggests
that it will take another 5 to 10 years for the mainstream adoption of
AR.

16. By 2025, the biggest industries for AR, as shown in the graph, will be
the gaming and the healthcare industries followed by the engineering,
real estate, and retail sectors.

18. Conclusion
With Drupal as a content store, designing an AR-driven web and
mobile applications can be highly rewarding for your organization.

19. Talk to Drupal experts, ping us at hello@opensenselabs.com to get
the best of Drupal and augmented reality for your future
businesses.

20. THANK YOU