MozCon 2015 is here. Rand brings in the fun, recaps where our industry's been, and talks a bit about the future.

2. “The internet is not a friendly
place. Things that don't stay
relevant don't even get the luxury
of leaving ruins. They disappear.”
- Facebook’s Little Red Book

3. Via Backchannel

4. Via Google

5. Googleiswilling
tokilldisplayads
tobuildanewway
offundingweb
content

6. Facebookiswillingtoadmitdefeatonitsownproducts
andpaybillionstoacquireothersocialplayers

7. Google’swillingtosacrificehugeamountsofrevenue
toprovideabetter,moreaddictiveuserexperience.

8. EvenMicrosoft,longabastionofprotectionistthinking,
iswillingtohurtcoreproductsinordertoinnovate:
Via The Economist

9. What About Us
Web Marketers?

10. Historically, we’ve
lagged the industry:
Google,
Facebook,
Web Users
Marketers

11. Ourinnovationisusually
restrictedtotheareas
we’reallowedtocontrol
andinfluence.

12. It’snotcertainwhatSEOwillbeasour
industrygrowsup…

13. Wouldweriskourcurrentvaluepropositions
Inorder toinnovateandgrow?

14. Willmobile,apps,brand,&contentbecomeallies
Orwilltheybethetrendsthatdisruptus?

15. A Changing Industry

16. We’veseenmassive
growthinthenumber
ofwebmarketing
professionals(greatest
incontentmarketing&
strategy)
Via Twitter & Optimal Targeting

17. Aftersubstantialgrowthfrom2010-2014,interestinsocial
mediaandcontentmarketingseemtobeflattening.

18. “SEO”remainsthedominantterminourfield.

19. More time on brand strategy
More time on content curation
Less time on link building
More time managing people
More time on press & PR
More time on social media
More time on reputation mgmt
WhatanSEOdoesisinconstantflux(2013vs.2015):

20. We Face an
Increasingly Complex
Landscape

21. MoreSearches,Searchers,
&Searches/SearcherThanEverBefore:
Via RKG’s Quarterly Digital Marketing Report

22. Butevenwiththatgrowth,Google’soverallshare
ofreferraltrafficisshrinking
Some combo of social,
direct, & referral traffic must
be growing even faster.

23. Google’sshowingfeweradsonaverage.Whoa!

24. But,they’rechargingmore,onaverage,perad:
PerhapsGoogle’ssacrificingnumberofadsto
boostqualityand/orsearcherhappiness…

25. Mobilehasbecomehugeandkeepsgrowing,
but,weirdlyhasn’tcannibalizeddesktop:

26. Mobilesearchisgrowingrapidly,
whiledesktopsearchgrowthhasflattened.
Via AJ Kohn & Comscore

27. Somethingsstaythesame:Google’sstill~90%of
globalsearchand~80%ofUSsearch

28. Facebook,similarly,sendsabout
90%ofallsocialmediareferrals.

29. This,despitethefactthatFacebookorganicreachis
incrediblylow(thoughbetterforsmallbrands&pages):
Via Locowise

30. Socialtrafficiscreepinguponorganicsearchintotal
referralvolumeforsomeverticals(likenews/media)
Via Twitter

31. Butbusinessesthatinvestinmultiplechannelsstillsee
email&SEOasROIleaders(socialtrailsfarbehind)
How do you rate the following channels in terms of return on investment?
Via Econsultancy

32. Afteryearsoffacingoff,
theEUfinallyfiledformal
chargesagainstGooglefor
abusingtheirmonopolyin
shoppingresults.
Via NYTimes

33. But,intheUS,Google’s
lobbyingexpenditureswill
probablykeepAmerican
politiciansfrompursuing
thecompany.
Via Reuters

34. This,despitetheFTC
believingGooglewasguilty
ofsomeseriousviolations.
Via WSJ

35. Via Twitter
Searchresultscontinueto
trendtowardLarryPage’s
visionofdeliveringa
completeanswer.

36. Appsinsearchresultscreateanentirelynewmarket
ofpotentialcustomers/employersforSEOs.

37. SEOforappsmay
helpthatmedium
reachthe65%+of
folkswhodon’t
downloadany
newapps.
Via Time.com

38. Sadly,we’relosingourlastsourceofkeywordreferral
dataasBing,too,goes“notprovided”
Via Bing

39. All this Change Feels
Overwhelming

40. MozCon 2015
is Here to Help

41. Wehaveaunique
speakerselection
processtobring
diverseideasfrom
acrosstheindustry,

42. AMozConAppforbothAndroid&iPhone

43. TheMondaynightpubcrawlacross6barsinBelltown

44. AspecialneweventTuesdaynightatBenaroyaHall-
whereSeattle’sSymphonyplays-MozConIgnite!

45. Wednesdaynight,ofcourse,ourpartyatTheGarage

46. Aniftyselectionof
goodiestobringhome

47. ThephotoboothwithRogerMozbot

48. Handmadeespressocourtesyofourfriends
fromLaMarzoccoandStumptown

49. Mozengineersandproductmanagersatourboothswho’d
lovetotalkwithyouaboutwhatweshouldbuildnext…

50. Severalnew
Mozproduct
launches…

51. AteamofMozzerswhowanttohelpmakeyourexperience
herethebestitcanbe.

52. I have just one request…

53. Get Ready for an Amazing
MozCon!