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Buzz marketing
The document discusses the evolution of creative advertising, emphasizing the transition from traditional ideas to a focus on consumer-driven content and innovation. It outlines key concepts such as detecting innovations, the role of professional creativity, and the importance of integrated and engaging online content. The text concludes with the notion that creativity has shifted towards forecasting and creating fresh narratives.
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Buzz marketing
- 1. Bleisure TM TM
- 3. Key 1) What is new, what is old in creative advertising.
- 5.
- 6. creativity is about making something that is "entirely new and in the moment." Digitize everything
- 7. not using your superpowers. USE your innovation network Creatives directors and main agencies trend webs and issues Professional Innovator Planners Copy Art Democratic Innovator Content Curator Heavior Big Data Designer Expertise Your Cat Developer and APP developer
- 8. La retórica ha muerto 1minuto de silencio.
- 9. De las ideas alas Big ideas.
- 10.
- 12. exaggerations, comparisons, substitutions, personi- fication, hyperbole, rhetoric andvisuals of the brand has come to an end. It is time for consumer to CREATE marks.
- 13. How to Start The best way to be a new thinker is not use your mind. Be a pronosticator. Not just a creative.
- 14. 01 research thecloud trends cloud information information trendhuntig webs environment brand heritage your girlfriend opinion creative collections look for chance product environment uses and retail insights serendipity rules for strategies brand organic experience You
- 15. 01 Detecting innovations- Key 2) Innovation flow Everett Rogers Innovadores early adopters adaptadores tardios adaptadores tardios Rezagados 2.5% 13.5% 34% 34% 16%
- 16. 01 Detecting innovations- Democreativity 01 Democratic innovators 01 Richard Dawkings . meme technology Trend innovators Trend Drivers Trend impact Trend Consecuences Trend Future ???
- 17. 01 Detecting innovations- Profesional creativity Flow 01 Professional innovators 01 Case studie: Universal Everything Trend innovators Trend Drivers Trend impact Trend Consecuences Trend Future ??? Universal Everything UK http://vimeo.com/1919712
- 18. 01 Detecting innovations- Brandend Content 01 Professional innovators 01 Case studie: Red Bull Stratos Trend innovators Trend Drivers Trend impact Trend Consecuences Trend Future ??? Redbull Stratos http://vimeo.com/1919712
- 20. AdNews Secrets ofthe New Show Business Models that works, Models that don´t.
- 21. In Big ideas, creativity is the same across all media Key 3) Impact 3-5sg
- 22. meme unplanning cath the flow user experience product Work in environment places progress and locations influencers social circustances Find in last your mother your mind pictures in instagram Google is dark! God
- 23. google Find in yourmind is god dark!
- 24. microsite Brand social Navigator Appvertising media PR Influecers viral geolocalitation marketing PR blogging and microbloging Direct marketing brand branded experience content
- 25. Key 4) Contenidos relevantes. Generación de relevancia online: 360,integrated,engagement y branded content
- 27. MKey 4) MContenidosrelevantes. Generación de relevancia online: 360,integrated,engagement y branded content
- 28. People who Think, Pople who DO. la creatividad ha muerto, Bienvenido a la era de la pronosticación.
- 29.
- 30. MMake everything new i Bleisure TM TM TM