This document discusses strategies for businesses to connect with buyers across multiple marketing channels. It emphasizes using an integrated, multi-channel approach including television, outdoor, direct mail, online, mobile, voice, print, and point of sale marketing to maximize reach. The goal is to be relevant to consumers on all channels to build brand loyalty and confidence while also directly improving return on investment.

1. New business, not new media Amanda Brook GM Strategic Marketing & Mobile Sensis

2. Bringing buyers and sellers together Bringing buyers and sellers together

3. Multi-channel: more reach, more easily

4. Mobile builds bridges… Integration Television Outdoor Direct Mail Online Mobile Voice Print Point of sale Always on I choose Relevant Gives me confidence Always on Consumer Advertiser Always on Increase ROI Direct response Improved ROI Be relevant Be relevant Direct Response Build brand loyalty Direct Response Help improve ROI