The document discusses the latest trends in marketing for 2022 and beyond. Some of the key trends highlighted include the rise of direct-to-consumer ecommerce, live content, influencer marketing, metaverse marketing, short-form videos, conversational marketing using chatbots and voice assistants, highly personalized content, experiential marketing creating brand experiences, influencer marketing using social media influencers, continued digital transformation of marketing strategies, programmatic advertising, use of artificial intelligence for tasks like content creation, push notifications on mobile phones, revitalization of direct mail marketing, guerilla marketing using unconventional promotion methods, and expanded digital marketing across websites, apps, and social media.

1. RECENT
TRENDS IN
MARKETING

2. “GOOD MARKETING MAKES THE
COMPANY LOOKS SMART,
GREAT MARKETING MAKES THE
CUSTOMER FEEL SMART”
- JOE CHERNOV

3. NEED OF NEW TRENDS ?
◦ Everyone has to change with time, same is the case with
marketing strategies and trends.
Anyone who works or even dabble, in marketing will know
trends are constantly changing and evolving .
Keeping up with new technology and crazes can be a challenge,
so in this presentation we analyze some of the best marketing
strategies and trends for 2022 and beyond.

4. D2C ECOMMERCE IS ON THE RISE
THE GREAT BOOM IN LIVE CONTENT
INFLUENCER MARKETING IS NOT JUST A TREND ANYMORE
METAVERSE MARKETING IS HERE TO STAY
THE WAVE OF SHORT FORM VIDEOS
INTERACTIVE CONTENT STILL AT THE TOP
LATEST MARKETIG TRENDS

5. LATEST MARKETING
STRATEGIES
1. CONVERSATIONAL MARKETING
It’s where users interact and have
conversations with brands through
chatbots and voice assistants. It’s
also commonly used in
online marketing campaigns, with
click-to-messenger being one of the
most popular options for paid
advertising. Artificial intelligence and
machine learning are the main
technologies behind conversational
marketing.

6. 2. Highly personalized content
experience
As the name suggests, it’s content that’s
personalized and tailored to each
individual user. Amazon, Netflix, Spotify,
and Facebook are examples of well-
known brands that effectively personalize
content to each user. When you log on
to Amazon, the home page content
displays products likely to interest you
based on your previous purchases and
browsing history.

7. 3. Experiential Marketing
Experiential marketing, as the name
suggests, is a trend that focuses on
creating a brand-based user
experience, and not just a product-
based one.
Let’s take tech giant Apple, a brand
often regarded as a pioneer in this type
of publicity. They’ve recently been
running their famous “photo-walks” in
which an Apple employee guides
consumers around a neighborhood and
teaches them how to take photos with

8. 4. Influencer Marketing
Similar to celebrity endorsements, It’s
where brands use influencers for
their marketing
campaigns through social media
platforms like TikTok and Instagram. It’s
by no means a new trend but has
gained significant traction in the past
few years for its simplicity. For
example, Amazon subsidiary Audible,
which specializes in ebook
subscriptions, worked with
photography influencer Jesse
Driftwood. Although he has less than
100,000 followers on
Instagram, Amazon saw he had loyal

9. 5. Continued Digital Transformation
It’s how companies adapt their business
models, products, and internal structures
to new, digital-driven consumer trends. In
marketing, digital transformation meant
businesses changing their marketing mix
to more digital channels, moving away
from print advertising to social media, for
example. Continued digital
transformation in marketing for 2021 and
beyond refers to how businesses
leverage new technology to optimize
their marketing efforts and
improve customer experience.

10. 8. Programmatic Advertising
In simple terms, programmatic advertising
is the automation of buying digital
advertising space. Traditionally, marketing
teams would need to create proposals,
negotiate and sign contracts. But
through programmatic advertising, brands
can bid for ad space within milliseconds,
freeing up marketers to spend more time
on campaign optimization rather than
administration. Many brands are now
assigning up to 50% of their ad
budgets to programmatic advertising,
and the trend is expected to exceed $100
billion in 2022.

11. 9. Artificial Intelligence
AI is where machines and computers
undertake tasks that require human
intelligence, such as decision making
and speech recognition. In marketing
and advertising, AI leverages historic
sales and marketing data to predict the
customer’s next step in the sales cycle.
AI is increasingly being used to
help marketers with creative tasks, such
as headline and copy creation, logo
designs, and email newsletter
generation. It analyses data from past
customer interactions to “learn” how to
carry out these tasks effectively and
create relevant content.

12. 10.Push Notifications
Two things are driving the emergence of
push notifications as a digital marketing
trend. First, the email marketing
landscape is becoming so saturated that
it’s only getting more difficult to truly
connect with your audience through that
channel. Second, people are increasingly
using mobile phones for all types of
online activity — including brand search
and online shopping.
It makes sense, then, that brands are
turning to push notifications as a more
effective way to capture customer

13. 11. Direct Mail
Direct mail refers to physical marketing
material that’s mailed directly to a potential
customer’s home, hence the name: direct
mail. Examples include brochures and letters
with special offers. Compared to the other
points in this article, direct mail bucks the
trend in the sense it isn’t digital but rather
print-based marketing. However direct mail
plays an increasingly important part in
omnichannel marketing strategies in
2021, with research showing 70% of people
engage with a brand online after receiving
direct mail from them.

14. 12. GUERILLA MARKETING Guerilla
marketing is a way to drive publicity and,
as a result, brand awareness by
promoting using unconventional methods
designed to evoke surprise, wonder, or
shock. What marketers really enjoy about
guerrilla marketing is its fairly low-cost
nature. The real investment here is a
creative, intellectual one -- its
implementation, however, doesn’t have to
be expensive. Michael Brenner
summarizes it nicely in his article on
“guerrilla content,” where he frames this
style of marketing in the same context as
repurposing your existing content, like
taking certain segments of a report.

15. 13. DIGITAL MARKETING- The term digital
marketing refers to the use of digital
channels to market products and services in
order to reach consumers. This type
of marketing involves the use of websites,
mobile devices, social media, search
engines, and other similar channels.
Digital marketing involves some of the same
principles as traditional marketing and is
often considered a new way for companies
to approach consumers and understand
their behavior. Companies often combine
traditional and digital marketing techniques
in their strategies.

16. REFERENCES