SlideShare a Scribd company logo
AUGMENTED REALITY
GROUP 7
HIMANSHU ARORA
AMIT CHOUDHARY
SAUMYA GUPTA
SUKRIT KUMAR
MOHIT SHARMA
VLADIMIR
FLOW OF
PRESENTATION
Is AR is a new Technology
What is AR?
AR vs VR
AR Hype Cycle
Uses of AR
Display technologies
Assembly
Maintenance, Service, Repair and Inspection
Manufacturing layout
Tele-Robotics
Product Development
Cost-Benefit analysis
Advantages & Disadvantages
Future Scope
IS AR A NEW
TECHNOLOGY?
Live Telecast of football match
HAWK EYE
WHAT IS AR? • A combination of
• A real scene viewed by a user and
• A virtual scene generated by a
computer that augments the scene
with additional information
Augmented reality is defined as a real time
direct or indirect view of a physical real world
environment that has been augmented by
adding virtual computer generated
information to it.
AUGMENTED REALITY
VS VIRTUAL REALITY
AR
System augments real
world scene
User maintains sense
of presence in real
world
Needs mechanism to
combine virtual & real
worlds
Hard to register real &
virtual
VR
Totally immersive
environment
Senses are under
control of system
Need mechanism to
feed virtual world to
user
Hard to make VR world
interesting
AR Hype Cycle
•AR grabs marketer’s attention.
•Research needs to be carried out.
•As AR moves up on the slope, it should really
take care on how it can use these new
developments in providing a good and
valuable experience to the user
•The Gartner curve seems to be progressing
slowly with the help of 2D images and videos
USES OF AR In the following slides we will be
covering the application in
Manufacturing in detail…
• Entertainment
• Military training
• Engineering design
• Manufacturing and other processes
• Marketing
• Simulation
• Navigation
• Medical
DISPLAY
TECHNOLOGIES
• Monitor based
• Laptops
• Cell phones
• Projectors
• Head mounted displays
• Video see-through
• Optical see-through
Augmented reality can be created on
multiple platforms depending on the use and
maturity in technology
MONITOR BASED AR • Simplest available
• Treat laptops/PDA/cell phones as a
window through which you can see
AR world
Majorly used in Product development &
Prototyping
OPTICAL SEE-
THROUGH HMD
Optical see through HMD’s work by
placing optical combiners in front of
the user’s eyes. These combiners
are partially transmissive, so that
the user can look directly through
them to see the world
Used in Assembly and Servicing
ASSEMBLY • Examples
• Boeing –For assembly of airplanes. -
information to workers inform of
diagrams, voice over instructions and
illustrations
• Furniture assembly system –
ARToolkit is used for tracking and
assembly instruction augmentation.
• Training-Deliverance of assembly
information and instructions
• Information about assembly (instruction
manuals, drawings or semantics)
• detached from equipments
• paper manual or electronic manual
• It leads to inefficiency and error because
of switching in workspace
• It places the digital assembly
information in the area of view of
operator
• Roadblock -what kind of information has
to be shared virtually and where and in
what proportion
MAINTENANCE,
SERVICE, REPAIR AND
INSPECTION
Examples
• An aircraft mechanic can see virtual
information panels ->real image of a jet
engine +‘‘see through’’ machinery without
disassembling it.
• A technician working on CPU and receives
step-by-step instructions servicing it
• Remotely operated vehicles (ROVs) in a
dangerous environment where user cannot
go
• Underground pipe inspection, maintenance
• Used for aircraft maintenance and repair .
• Quality assurance of inspectors in food
processing
Superimposition of images, voice instructions
over the actual equipment providing step by
step information
MANUFACTURING
LAYOUT
• A physically existing production
environment is superimposed with
virtual objects
• AR based systems provide an
interactive interface
• It assists users in modelling,
validation of the simulation model,
and the subsequent optimization of
the production system
• Focus is on design-test-verify
approach
AR simulation is used to create effective and
efficient production systems
Through this method product and process
development cycles are sought to be
shortened
TELE-ROBOTICS
• AR used to enhance interaction between
humans and robots
• Operator uses a visual image that
contains details and other significant
points about the scene and superimposes
it over the scene
• This allows operation & inspection of
equipment in difficult and/or hazardous
environments
• This process reduces the learning time
and increases the intuitiveness of the
programming process
It involves controlling robots remotely to
perform certain activities in the real world
However, currently tele-robotics doesn’t
come with the desired level of accuracy or
control
PRODUCT
DEVELOPMENT
New Augmented Tangible Interfaces
(ATI) -can be used for
• 3D browsing
• 3D position/orientation
• 3D assembly/disassembly
• To take care of the design process
Multiuser collaborative AR
• Help in interaction between experts
that are located at geographically
dispersed locations
AR can be used as a tool to simulate the
product development
Mixed prototyping approach- Mock non-
reconfigurable parts with 3D prototypes.
User to assess and evaluate the synthetic
prototypes in the environment directly.
COSTS & BENEFITS
Business
UsersCOST
BENEFIT
Software
and
Hardwar
e Cost
Training
Cost
PrivacyInformation
Overload
Lost
Attention
Business
Users
Marketing
Better
Decision
Making
Easier Access of surrounding
information
ADVANTAGES
• Tool for marketing
• Personalization
• It’s unique
• Virality
• Content
DISADVANTAGES
• Unauthorized augmented
advertising
• Profiling
• Augmented behavioral targeting
• Spams
• Loss of privacy
IMPLEMENTATION
COST CONSIDERATION
COST OF AR TECHNOLOGY IN MANUFACTURING (BOSCH)
INITIAL INVESTMENT* 1000000
LICENSING(FOR 2 YRS) 300000
1 2 3 4 5
Investment 1000000 0 0 0 0
ANNUAL MAINT. COST 35000 Licensing 0 0 0 300000 0
Maintenance# 0 35000 38500 42350 46585
SAVINGS** 150000 Savings 150000 165000 181500 199650 219615
-850000 165000 181500 199650 219615
* for three years NPV -2,46,707
** labour and time
will increase by 10% every yr
# 10% increase every year
FUTURE SCOPE Content for AR Applications
• Better content and/or contexts are required to make better
AR research and prototypes.
• Better applications are mostly in a better position to drive
the research into new groundbreaking projects.
A Need for Cross Fields Research
• Tracking and Positioning are some of the Major problems
for AR
• Artificial Intelligence as a field can provide various
technologies that can be extremely helpful in creating AR
systems that can be implemented in several specific
problem domains common systems.
It is following a sciatic process which is a
rather slow moving process
It should primarily focus on developing and
exploring the basic ideas and enabling
technologies of Augmented Reality.
“AN ARTIST’S VISION IS AN INVENTOR’S
REALITY”
THANK YOU
We hope you liked our work!

More Related Content

What's hot

The Energy Management Console
The Energy Management ConsoleThe Energy Management Console
The Energy Management Console
NaziaG
 
Benefits of foundation in the operational phase
Benefits of foundation in the operational phaseBenefits of foundation in the operational phase
Benefits of foundation in the operational phase
FieldComm Group
 
The Top 7 Considerations When Comparing Cloud vs. Premise-Based Contact Centers
The Top 7 Considerations When Comparing Cloud vs. Premise-Based Contact CentersThe Top 7 Considerations When Comparing Cloud vs. Premise-Based Contact Centers
The Top 7 Considerations When Comparing Cloud vs. Premise-Based Contact Centers
TeleTech
 
Projects controls on a 900 project substation network upgrade ppt
Projects controls on a 900 project substation network upgrade pptProjects controls on a 900 project substation network upgrade ppt
Projects controls on a 900 project substation network upgrade pptp6academy
 
Function Virtualization in Wearable Networks
Function Virtualization in Wearable NetworksFunction Virtualization in Wearable Networks
Function Virtualization in Wearable Networks
Harini Kolamunna
 
2013 Fieldbus Update
2013 Fieldbus Update2013 Fieldbus Update
2013 Fieldbus Update
FieldComm Group
 
Ibc Firewall Utm High Availability Solution .
Ibc  Firewall Utm High Availability Solution .Ibc  Firewall Utm High Availability Solution .
Ibc Firewall Utm High Availability Solution .
Vihang Kathe
 
Leverage your business with cloud architecture
Leverage your business with cloud architectureLeverage your business with cloud architecture
Leverage your business with cloud architecture
CBC Solutions.biz
 
Automating your ms world part 3 a brand new way to monitor with am ps web
Automating your ms world part 3 a brand new way to monitor with am ps   webAutomating your ms world part 3 a brand new way to monitor with am ps   web
Automating your ms world part 3 a brand new way to monitor with am ps web
Solarwinds N-able
 
Riverbed Software Defined IT Survey
Riverbed Software Defined IT SurveyRiverbed Software Defined IT Survey
Riverbed Software Defined IT Survey
Riverbed Technology
 
Cisco Connect 2018 Malaysia - Data center transformation-emerging trends and ...
Cisco Connect 2018 Malaysia - Data center transformation-emerging trends and ...Cisco Connect 2018 Malaysia - Data center transformation-emerging trends and ...
Cisco Connect 2018 Malaysia - Data center transformation-emerging trends and ...
NetworkCollaborators
 
cloud computing training
cloud computing trainingcloud computing training
cloud computing training
Alisha Tope
 
Saas vs. on premise - How to Determine the Best Solution for your Sales Channel
Saas vs. on premise - How to Determine the Best Solution for your Sales Channel Saas vs. on premise - How to Determine the Best Solution for your Sales Channel
Saas vs. on premise - How to Determine the Best Solution for your Sales Channel
Del Heles
 
Detect and Fix Performance Problems Faster
Detect and Fix Performance Problems FasterDetect and Fix Performance Problems Faster
Detect and Fix Performance Problems Faster
Riverbed Technology
 
The Need for Unified Performance Management
The Need for Unified Performance ManagementThe Need for Unified Performance Management
The Need for Unified Performance Management
Riverbed Technology
 
Bentley presentation by Noah Eckhouse
Bentley presentation by Noah EckhouseBentley presentation by Noah Eckhouse
Bentley presentation by Noah Eckhouse
Zweig Group
 
Stephen Leonard IBM Big Data and cloud
Stephen Leonard IBM Big Data and cloudStephen Leonard IBM Big Data and cloud
Stephen Leonard IBM Big Data and cloud
IBM India Smarter Computing
 
Cloud vs on premise guide
Cloud vs on premise guideCloud vs on premise guide
Cloud vs on premise guide
Kaizenlogcom
 
IBM NYSE event - 1-16 IBM's Stephen Leonard - Remake Enterprise IT for the Ne...
IBM NYSE event - 1-16 IBM's Stephen Leonard - Remake Enterprise IT for the Ne...IBM NYSE event - 1-16 IBM's Stephen Leonard - Remake Enterprise IT for the Ne...
IBM NYSE event - 1-16 IBM's Stephen Leonard - Remake Enterprise IT for the Ne...
Cliff Kinard
 
Big Data and Internet of Things: Creating Customer Value for the Internet of ...
Big Data and Internet of Things:Creating Customer Value for the Internet of ...Big Data and Internet of Things:Creating Customer Value for the Internet of ...
Big Data and Internet of Things: Creating Customer Value for the Internet of ...
Red Bend Software
 

What's hot (20)

The Energy Management Console
The Energy Management ConsoleThe Energy Management Console
The Energy Management Console
 
Benefits of foundation in the operational phase
Benefits of foundation in the operational phaseBenefits of foundation in the operational phase
Benefits of foundation in the operational phase
 
The Top 7 Considerations When Comparing Cloud vs. Premise-Based Contact Centers
The Top 7 Considerations When Comparing Cloud vs. Premise-Based Contact CentersThe Top 7 Considerations When Comparing Cloud vs. Premise-Based Contact Centers
The Top 7 Considerations When Comparing Cloud vs. Premise-Based Contact Centers
 
Projects controls on a 900 project substation network upgrade ppt
Projects controls on a 900 project substation network upgrade pptProjects controls on a 900 project substation network upgrade ppt
Projects controls on a 900 project substation network upgrade ppt
 
Function Virtualization in Wearable Networks
Function Virtualization in Wearable NetworksFunction Virtualization in Wearable Networks
Function Virtualization in Wearable Networks
 
2013 Fieldbus Update
2013 Fieldbus Update2013 Fieldbus Update
2013 Fieldbus Update
 
Ibc Firewall Utm High Availability Solution .
Ibc  Firewall Utm High Availability Solution .Ibc  Firewall Utm High Availability Solution .
Ibc Firewall Utm High Availability Solution .
 
Leverage your business with cloud architecture
Leverage your business with cloud architectureLeverage your business with cloud architecture
Leverage your business with cloud architecture
 
Automating your ms world part 3 a brand new way to monitor with am ps web
Automating your ms world part 3 a brand new way to monitor with am ps   webAutomating your ms world part 3 a brand new way to monitor with am ps   web
Automating your ms world part 3 a brand new way to monitor with am ps web
 
Riverbed Software Defined IT Survey
Riverbed Software Defined IT SurveyRiverbed Software Defined IT Survey
Riverbed Software Defined IT Survey
 
Cisco Connect 2018 Malaysia - Data center transformation-emerging trends and ...
Cisco Connect 2018 Malaysia - Data center transformation-emerging trends and ...Cisco Connect 2018 Malaysia - Data center transformation-emerging trends and ...
Cisco Connect 2018 Malaysia - Data center transformation-emerging trends and ...
 
cloud computing training
cloud computing trainingcloud computing training
cloud computing training
 
Saas vs. on premise - How to Determine the Best Solution for your Sales Channel
Saas vs. on premise - How to Determine the Best Solution for your Sales Channel Saas vs. on premise - How to Determine the Best Solution for your Sales Channel
Saas vs. on premise - How to Determine the Best Solution for your Sales Channel
 
Detect and Fix Performance Problems Faster
Detect and Fix Performance Problems FasterDetect and Fix Performance Problems Faster
Detect and Fix Performance Problems Faster
 
The Need for Unified Performance Management
The Need for Unified Performance ManagementThe Need for Unified Performance Management
The Need for Unified Performance Management
 
Bentley presentation by Noah Eckhouse
Bentley presentation by Noah EckhouseBentley presentation by Noah Eckhouse
Bentley presentation by Noah Eckhouse
 
Stephen Leonard IBM Big Data and cloud
Stephen Leonard IBM Big Data and cloudStephen Leonard IBM Big Data and cloud
Stephen Leonard IBM Big Data and cloud
 
Cloud vs on premise guide
Cloud vs on premise guideCloud vs on premise guide
Cloud vs on premise guide
 
IBM NYSE event - 1-16 IBM's Stephen Leonard - Remake Enterprise IT for the Ne...
IBM NYSE event - 1-16 IBM's Stephen Leonard - Remake Enterprise IT for the Ne...IBM NYSE event - 1-16 IBM's Stephen Leonard - Remake Enterprise IT for the Ne...
IBM NYSE event - 1-16 IBM's Stephen Leonard - Remake Enterprise IT for the Ne...
 
Big Data and Internet of Things: Creating Customer Value for the Internet of ...
Big Data and Internet of Things:Creating Customer Value for the Internet of ...Big Data and Internet of Things:Creating Customer Value for the Internet of ...
Big Data and Internet of Things: Creating Customer Value for the Internet of ...
 

Similar to Augmented reality

Immersive technology in_manufacturing for Academic Writing
Immersive technology in_manufacturing for Academic WritingImmersive technology in_manufacturing for Academic Writing
Immersive technology in_manufacturing for Academic Writing
GowriShankarR04
 
Applications ofAR VR in Civil Engineering.pptx
Applications ofAR VR in Civil Engineering.pptxApplications ofAR VR in Civil Engineering.pptx
Applications ofAR VR in Civil Engineering.pptx
AmruthaV18
 
5 vuforia studio intro sales presentation
5 vuforia studio intro sales presentation5 vuforia studio intro sales presentation
5 vuforia studio intro sales presentation
Senthilkumar R
 
PosterPresentations -36x48
PosterPresentations -36x48PosterPresentations -36x48
PosterPresentations -36x48Kiran Thapa
 
AUGMENTED REALITY.pptx
AUGMENTED REALITY.pptxAUGMENTED REALITY.pptx
AUGMENTED REALITY.pptx
MubeenNaeem4
 
Industrial Robotics & Customer Service Arno Strotgen.pdf
Industrial Robotics & Customer Service Arno Strotgen.pdfIndustrial Robotics & Customer Service Arno Strotgen.pdf
Industrial Robotics & Customer Service Arno Strotgen.pdf
JenniferGillRoberts1
 
VR and AR solutions for Industry 4.0 by ARworks
VR and AR solutions for Industry 4.0 by ARworksVR and AR solutions for Industry 4.0 by ARworks
VR and AR solutions for Industry 4.0 by ARworks
szabolcs budahazy
 
AUGMENTED REALITY PPT's
AUGMENTED REALITY PPT'sAUGMENTED REALITY PPT's
AUGMENTED REALITY PPT's
Venu Gopal
 
Proposal for Virtual Machine Project
Proposal for Virtual Machine ProjectProposal for Virtual Machine Project
Proposal for Virtual Machine ProjectKiran Thapa
 
Factories of Tomorrow: VR Use Cases in Manufacturing
Factories of Tomorrow: VR Use Cases in ManufacturingFactories of Tomorrow: VR Use Cases in Manufacturing
Factories of Tomorrow: VR Use Cases in Manufacturing
XR Guru
 
N check attendance-linked-in
N check attendance-linked-inN check attendance-linked-in
N check attendance-linked-in
Sandeep Mohanta
 
Faster and more efficient processes by combining BPM and Mobile – yes we can!
Faster and more efficient processes by combining BPM and Mobile – yes we can!Faster and more efficient processes by combining BPM and Mobile – yes we can!
Faster and more efficient processes by combining BPM and Mobile – yes we can!
Sebastian Faulhaber
 
Realizing the Potential of Intelligent Device Management
Realizing the Potential of Intelligent Device ManagementRealizing the Potential of Intelligent Device Management
Realizing the Potential of Intelligent Device Management
FieldComm Group
 
Asset Management through Wearable Technology
Asset Management through Wearable TechnologyAsset Management through Wearable Technology
Asset Management through Wearable Technology
Chet Johnson
 
Applications of Industry4.0
Applications of Industry4.0Applications of Industry4.0
Applications of Industry4.0
Wg Cdr Jayesh C S PAI
 
Augmented and Virtual Reality applied in Industry 4.0
Augmented and Virtual Reality applied in Industry 4.0Augmented and Virtual Reality applied in Industry 4.0
Augmented and Virtual Reality applied in Industry 4.0
IGS
 
Role of Mixed Reality in Quality 4.0
Role of Mixed Reality in Quality 4.0Role of Mixed Reality in Quality 4.0
Role of Mixed Reality in Quality 4.0
Jeremiah Genest
 
How Computer Vision Is Defined In the Fast-Paced World of Technology
How Computer Vision Is Defined In the Fast-Paced World of TechnologyHow Computer Vision Is Defined In the Fast-Paced World of Technology
How Computer Vision Is Defined In the Fast-Paced World of Technology
Assert AI
 
Operation Maintenance Training Simulator (OMTS)
Operation Maintenance Training Simulator (OMTS)Operation Maintenance Training Simulator (OMTS)
Operation Maintenance Training Simulator (OMTS)vls_omts
 

Similar to Augmented reality (20)

Immersive technology in_manufacturing for Academic Writing
Immersive technology in_manufacturing for Academic WritingImmersive technology in_manufacturing for Academic Writing
Immersive technology in_manufacturing for Academic Writing
 
Applications ofAR VR in Civil Engineering.pptx
Applications ofAR VR in Civil Engineering.pptxApplications ofAR VR in Civil Engineering.pptx
Applications ofAR VR in Civil Engineering.pptx
 
5 vuforia studio intro sales presentation
5 vuforia studio intro sales presentation5 vuforia studio intro sales presentation
5 vuforia studio intro sales presentation
 
PosterPresentations -36x48
PosterPresentations -36x48PosterPresentations -36x48
PosterPresentations -36x48
 
AUGMENTED REALITY.pptx
AUGMENTED REALITY.pptxAUGMENTED REALITY.pptx
AUGMENTED REALITY.pptx
 
Industrial Robotics & Customer Service Arno Strotgen.pdf
Industrial Robotics & Customer Service Arno Strotgen.pdfIndustrial Robotics & Customer Service Arno Strotgen.pdf
Industrial Robotics & Customer Service Arno Strotgen.pdf
 
VR and AR solutions for Industry 4.0 by ARworks
VR and AR solutions for Industry 4.0 by ARworksVR and AR solutions for Industry 4.0 by ARworks
VR and AR solutions for Industry 4.0 by ARworks
 
AUGMENTED REALITY PPT's
AUGMENTED REALITY PPT'sAUGMENTED REALITY PPT's
AUGMENTED REALITY PPT's
 
Proposal for Virtual Machine Project
Proposal for Virtual Machine ProjectProposal for Virtual Machine Project
Proposal for Virtual Machine Project
 
Factories of Tomorrow: VR Use Cases in Manufacturing
Factories of Tomorrow: VR Use Cases in ManufacturingFactories of Tomorrow: VR Use Cases in Manufacturing
Factories of Tomorrow: VR Use Cases in Manufacturing
 
N check attendance-linked-in
N check attendance-linked-inN check attendance-linked-in
N check attendance-linked-in
 
Faster and more efficient processes by combining BPM and Mobile – yes we can!
Faster and more efficient processes by combining BPM and Mobile – yes we can!Faster and more efficient processes by combining BPM and Mobile – yes we can!
Faster and more efficient processes by combining BPM and Mobile – yes we can!
 
INGENIUS_XIMB_Iron and Steel
INGENIUS_XIMB_Iron and SteelINGENIUS_XIMB_Iron and Steel
INGENIUS_XIMB_Iron and Steel
 
Realizing the Potential of Intelligent Device Management
Realizing the Potential of Intelligent Device ManagementRealizing the Potential of Intelligent Device Management
Realizing the Potential of Intelligent Device Management
 
Asset Management through Wearable Technology
Asset Management through Wearable TechnologyAsset Management through Wearable Technology
Asset Management through Wearable Technology
 
Applications of Industry4.0
Applications of Industry4.0Applications of Industry4.0
Applications of Industry4.0
 
Augmented and Virtual Reality applied in Industry 4.0
Augmented and Virtual Reality applied in Industry 4.0Augmented and Virtual Reality applied in Industry 4.0
Augmented and Virtual Reality applied in Industry 4.0
 
Role of Mixed Reality in Quality 4.0
Role of Mixed Reality in Quality 4.0Role of Mixed Reality in Quality 4.0
Role of Mixed Reality in Quality 4.0
 
How Computer Vision Is Defined In the Fast-Paced World of Technology
How Computer Vision Is Defined In the Fast-Paced World of TechnologyHow Computer Vision Is Defined In the Fast-Paced World of Technology
How Computer Vision Is Defined In the Fast-Paced World of Technology
 
Operation Maintenance Training Simulator (OMTS)
Operation Maintenance Training Simulator (OMTS)Operation Maintenance Training Simulator (OMTS)
Operation Maintenance Training Simulator (OMTS)
 

More from Himanshu Arora

Presentation on 'Competing on Resources', article by David J. Collins & Cynth...
Presentation on 'Competing on Resources', article by David J. Collins & Cynth...Presentation on 'Competing on Resources', article by David J. Collins & Cynth...
Presentation on 'Competing on Resources', article by David J. Collins & Cynth...Himanshu Arora
 
Supply Chain Management at Kwality Walls
Supply Chain Management at Kwality WallsSupply Chain Management at Kwality Walls
Supply Chain Management at Kwality WallsHimanshu Arora
 
Laura Ashley & FedEX: Strategic Alliance
Laura Ashley & FedEX: Strategic AllianceLaura Ashley & FedEX: Strategic Alliance
Laura Ashley & FedEX: Strategic AllianceHimanshu Arora
 
Starbucks: Brand offering and Positioning
Starbucks: Brand offering and Positioning Starbucks: Brand offering and Positioning
Starbucks: Brand offering and Positioning Himanshu Arora
 
Case: Zenith (hdtv)
Case: Zenith (hdtv)Case: Zenith (hdtv)
Case: Zenith (hdtv)
Himanshu Arora
 
Scanning Natural Environment of HUL
Scanning Natural Environment of HULScanning Natural Environment of HUL
Scanning Natural Environment of HUL
Himanshu Arora
 
The Case of Complaining Customer
The Case of Complaining CustomerThe Case of Complaining Customer
The Case of Complaining CustomerHimanshu Arora
 
A presentation on chit fund scam of Saradha Group
A presentation on chit fund scam of Saradha GroupA presentation on chit fund scam of Saradha Group
A presentation on chit fund scam of Saradha GroupHimanshu Arora
 
Strategy at Gillete
Strategy at GilleteStrategy at Gillete
Strategy at Gillete
Himanshu Arora
 
Tata Tea: Market Survey and Positioning
Tata Tea: Market Survey and PositioningTata Tea: Market Survey and Positioning
Tata Tea: Market Survey and Positioning
Himanshu Arora
 

More from Himanshu Arora (10)

Presentation on 'Competing on Resources', article by David J. Collins & Cynth...
Presentation on 'Competing on Resources', article by David J. Collins & Cynth...Presentation on 'Competing on Resources', article by David J. Collins & Cynth...
Presentation on 'Competing on Resources', article by David J. Collins & Cynth...
 
Supply Chain Management at Kwality Walls
Supply Chain Management at Kwality WallsSupply Chain Management at Kwality Walls
Supply Chain Management at Kwality Walls
 
Laura Ashley & FedEX: Strategic Alliance
Laura Ashley & FedEX: Strategic AllianceLaura Ashley & FedEX: Strategic Alliance
Laura Ashley & FedEX: Strategic Alliance
 
Starbucks: Brand offering and Positioning
Starbucks: Brand offering and Positioning Starbucks: Brand offering and Positioning
Starbucks: Brand offering and Positioning
 
Case: Zenith (hdtv)
Case: Zenith (hdtv)Case: Zenith (hdtv)
Case: Zenith (hdtv)
 
Scanning Natural Environment of HUL
Scanning Natural Environment of HULScanning Natural Environment of HUL
Scanning Natural Environment of HUL
 
The Case of Complaining Customer
The Case of Complaining CustomerThe Case of Complaining Customer
The Case of Complaining Customer
 
A presentation on chit fund scam of Saradha Group
A presentation on chit fund scam of Saradha GroupA presentation on chit fund scam of Saradha Group
A presentation on chit fund scam of Saradha Group
 
Strategy at Gillete
Strategy at GilleteStrategy at Gillete
Strategy at Gillete
 
Tata Tea: Market Survey and Positioning
Tata Tea: Market Survey and PositioningTata Tea: Market Survey and Positioning
Tata Tea: Market Survey and Positioning
 

Recently uploaded

GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
Neo4j
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Paige Cruz
 
By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024
Pierluigi Pugliese
 
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial ApplicationsLarge Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
Rohit Gautam
 
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIEnchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Vladimir Iglovikov, Ph.D.
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Neo4j
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems S.M.S.A.
 
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
SOFTTECHHUB
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
KatiaHIMEUR1
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
DianaGray10
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Nexer Digital
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
DanBrown980551
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Albert Hoitingh
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
DianaGray10
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
Uni Systems S.M.S.A.
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
Kari Kakkonen
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
ControlCase
 

Recently uploaded (20)

GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
 
By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024
 
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial ApplicationsLarge Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
 
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIEnchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
 
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
 

Augmented reality

  • 1. AUGMENTED REALITY GROUP 7 HIMANSHU ARORA AMIT CHOUDHARY SAUMYA GUPTA SUKRIT KUMAR MOHIT SHARMA VLADIMIR
  • 2. FLOW OF PRESENTATION Is AR is a new Technology What is AR? AR vs VR AR Hype Cycle Uses of AR Display technologies Assembly Maintenance, Service, Repair and Inspection Manufacturing layout Tele-Robotics Product Development Cost-Benefit analysis Advantages & Disadvantages Future Scope
  • 3. IS AR A NEW TECHNOLOGY? Live Telecast of football match HAWK EYE
  • 4. WHAT IS AR? • A combination of • A real scene viewed by a user and • A virtual scene generated by a computer that augments the scene with additional information Augmented reality is defined as a real time direct or indirect view of a physical real world environment that has been augmented by adding virtual computer generated information to it.
  • 5.
  • 6. AUGMENTED REALITY VS VIRTUAL REALITY AR System augments real world scene User maintains sense of presence in real world Needs mechanism to combine virtual & real worlds Hard to register real & virtual VR Totally immersive environment Senses are under control of system Need mechanism to feed virtual world to user Hard to make VR world interesting
  • 7. AR Hype Cycle •AR grabs marketer’s attention. •Research needs to be carried out. •As AR moves up on the slope, it should really take care on how it can use these new developments in providing a good and valuable experience to the user •The Gartner curve seems to be progressing slowly with the help of 2D images and videos
  • 8. USES OF AR In the following slides we will be covering the application in Manufacturing in detail… • Entertainment • Military training • Engineering design • Manufacturing and other processes • Marketing • Simulation • Navigation • Medical
  • 9. DISPLAY TECHNOLOGIES • Monitor based • Laptops • Cell phones • Projectors • Head mounted displays • Video see-through • Optical see-through Augmented reality can be created on multiple platforms depending on the use and maturity in technology
  • 10. MONITOR BASED AR • Simplest available • Treat laptops/PDA/cell phones as a window through which you can see AR world Majorly used in Product development & Prototyping
  • 11. OPTICAL SEE- THROUGH HMD Optical see through HMD’s work by placing optical combiners in front of the user’s eyes. These combiners are partially transmissive, so that the user can look directly through them to see the world Used in Assembly and Servicing
  • 12. ASSEMBLY • Examples • Boeing –For assembly of airplanes. - information to workers inform of diagrams, voice over instructions and illustrations • Furniture assembly system – ARToolkit is used for tracking and assembly instruction augmentation. • Training-Deliverance of assembly information and instructions • Information about assembly (instruction manuals, drawings or semantics) • detached from equipments • paper manual or electronic manual • It leads to inefficiency and error because of switching in workspace • It places the digital assembly information in the area of view of operator • Roadblock -what kind of information has to be shared virtually and where and in what proportion
  • 13. MAINTENANCE, SERVICE, REPAIR AND INSPECTION Examples • An aircraft mechanic can see virtual information panels ->real image of a jet engine +‘‘see through’’ machinery without disassembling it. • A technician working on CPU and receives step-by-step instructions servicing it • Remotely operated vehicles (ROVs) in a dangerous environment where user cannot go • Underground pipe inspection, maintenance • Used for aircraft maintenance and repair . • Quality assurance of inspectors in food processing Superimposition of images, voice instructions over the actual equipment providing step by step information
  • 14.
  • 15. MANUFACTURING LAYOUT • A physically existing production environment is superimposed with virtual objects • AR based systems provide an interactive interface • It assists users in modelling, validation of the simulation model, and the subsequent optimization of the production system • Focus is on design-test-verify approach AR simulation is used to create effective and efficient production systems Through this method product and process development cycles are sought to be shortened
  • 16. TELE-ROBOTICS • AR used to enhance interaction between humans and robots • Operator uses a visual image that contains details and other significant points about the scene and superimposes it over the scene • This allows operation & inspection of equipment in difficult and/or hazardous environments • This process reduces the learning time and increases the intuitiveness of the programming process It involves controlling robots remotely to perform certain activities in the real world However, currently tele-robotics doesn’t come with the desired level of accuracy or control
  • 17. PRODUCT DEVELOPMENT New Augmented Tangible Interfaces (ATI) -can be used for • 3D browsing • 3D position/orientation • 3D assembly/disassembly • To take care of the design process Multiuser collaborative AR • Help in interaction between experts that are located at geographically dispersed locations AR can be used as a tool to simulate the product development Mixed prototyping approach- Mock non- reconfigurable parts with 3D prototypes. User to assess and evaluate the synthetic prototypes in the environment directly.
  • 18. COSTS & BENEFITS Business UsersCOST BENEFIT Software and Hardwar e Cost Training Cost PrivacyInformation Overload Lost Attention Business Users Marketing Better Decision Making Easier Access of surrounding information
  • 19. ADVANTAGES • Tool for marketing • Personalization • It’s unique • Virality • Content DISADVANTAGES • Unauthorized augmented advertising • Profiling • Augmented behavioral targeting • Spams • Loss of privacy
  • 20. IMPLEMENTATION COST CONSIDERATION COST OF AR TECHNOLOGY IN MANUFACTURING (BOSCH) INITIAL INVESTMENT* 1000000 LICENSING(FOR 2 YRS) 300000 1 2 3 4 5 Investment 1000000 0 0 0 0 ANNUAL MAINT. COST 35000 Licensing 0 0 0 300000 0 Maintenance# 0 35000 38500 42350 46585 SAVINGS** 150000 Savings 150000 165000 181500 199650 219615 -850000 165000 181500 199650 219615 * for three years NPV -2,46,707 ** labour and time will increase by 10% every yr # 10% increase every year
  • 21. FUTURE SCOPE Content for AR Applications • Better content and/or contexts are required to make better AR research and prototypes. • Better applications are mostly in a better position to drive the research into new groundbreaking projects. A Need for Cross Fields Research • Tracking and Positioning are some of the Major problems for AR • Artificial Intelligence as a field can provide various technologies that can be extremely helpful in creating AR systems that can be implemented in several specific problem domains common systems. It is following a sciatic process which is a rather slow moving process It should primarily focus on developing and exploring the basic ideas and enabling technologies of Augmented Reality.
  • 22. “AN ARTIST’S VISION IS AN INVENTOR’S REALITY”
  • 23. THANK YOU We hope you liked our work!