Social & Digital Media 2013What will happen?Abang Edwin SA@bangwinissimo - bangwin.net
Outline• What have happened?– Rapid growth of the internet– Fast paced adaptation of the early stage ofmobile internet• Where are we now?– A glimpse of the changes• 2013 Social & Digital Media Prediction
What is happening nowadays?Sources:• The Future of Digital by Henry Blodget (Business Insider)• Internet Trends by Mary Meeker (Kleiner Perkins Caulfield and Byers)
What is happening nowadays?2+ Billion People Online
What is happening nowadays?2/3 of The World To Go
What is happening nowadays?Although there is still a big gap between the number of internet usersand the world’s population, there is a significant bulk of moneycirculating in the online world.The fact is :Market is more mature than we all think
What is happening nowadays?Meanwhile, something happened lastyear!
What will happen in 2013?A few months ago, there was a breakthrough in the world of onlineentertainment -- the release of 2 web series movies:1. H+ , A production by Bryan Singer (The Usual Suspects & X-Menfilms). Each episode was launched via YouTube Channel.2. Cybergeddon, written by Anthony E. Zuiker (Writer of CSI series)and produced by Symantec and Yahoo!The year 2013 is seen to be a period for these kinds of experimentalprojects in preparation for a smooth transition from mediaentertainment to the online world.
What will happen in 2013?4. Conversations will be the important KPI of socialmedia success parameter
What will happen in 2013?• Buzz and Sentiment in each conversation will be regarded as themeasurement tool together with the number of users generated(Followers or Likes)• Conversations will be the “bridge” to convert number of users intosales leads.
What will happen in 2013?5. Social Commerce stimulate the growth ofe-commerce
What will happen in 2013?Social Commerce will be the right of passage of the overall e-commerce growth.• Booming of “selling” online services especially in the Asian marketwill also trigger the establishment of more customer-friendlytransaction infrastructure support (payment gateway, deliveryservice)• The more people become used to buying and selling via socialcommerce, the more chances of growth in the new battlearena -- Market Place.
What will happen in 2013?5. The Hype of Visual
What will happen in 2013?Although some have not yet realized, same as the new approach ofPinterest as a Social Media, the visual aspect of User Interface (UI)is an important factor to direct the look and tone of a site. Examples:Fab.com (ecommerce)Mindtalk.com (social media)Beritagar (news)The Jakarta Post Travel (travel news)