How businesses use social media
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Presented 3/14/12, Trine University AMA, Angola, IN. This is a look at how businesses use social media, with the starting reference point of how businesses communicated with their customers in the past.
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- 1. How Businesses Use Social Media Andy Fuller Villing & Company @andy_fuller @villingcompany
- 2. How (smart) Businesses Use Social Media Andy Fuller Villing & Company @andy_fuller @villingcompany
- 3. I work with these guys.
- 4. The good ol’ days “Advertising is based on happiness. We make the lie, we invent want.” - Don Draper
- 6. Our World
- 7. The Connected Consumer They’re an audience with an audience. They use technology for expressions, and eschew being counted as impressions Vs.
- 8. Help! I need somebody… Information Experience Industry-related content Life General business operations What’s it like doing business?
- 9. Experience
- 10. Experience
- 11. Information
- 12. Information
- 13. con·text
- 14. con·text
- 16. Images http://media.amctv.com/photo-gallery/mm4studiogal/lane-cooper-pete-roger-don.jpg http://blogs.amctv.com/photo-galleries/gallery-photography-for-mad-men-season-4/don- portrait.php http://upload.wikimedia.org/wikipedia/commons/9/97/Family_watching_television_1958.jpg https://lh3.googleusercontent.com/-IdknF- wJSfo/To0LB8maoSI/AAAAAAAAC_M/0puRYea9f3w/beenie-ipad-1.jpg
Editor's Notes
- - And that was perfectly fine when businesses communicated to an audience that looked like this.