Mobrules

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A presentation I did for the Houston Association of Realtors on Branding

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Mobrules

  1. 1. The Mob Rules <ul><li>you can’t manage your brand in a web 2.0 world </li></ul>
  2. 2. <ul><li>“A brand is a person’s gut feeling about a product, service, or organization.” </li></ul>- Marty Neumeir
  3. 3. <ul><li>“A brand is a person’s gut feeling about a product, service, or organization.” </li></ul>- Marty Neumeir “ everyone has a brand” - @tcar
  4. 4. <ul><li>In a 1.0 world, products, services, organizations, & people had the biggest voice in influencing that gut feeling. </li></ul>
  5. 5. <ul><li>In a 1.0 world, products, services, organizations, & people had the biggest voice in influencing that gut feeling. </li></ul>In a 2.0 world, the mob does.
  6. 6. Who IS the mob? Courtesy of @equalman http://socialnomics.net /
  7. 7. <ul><li>Social Media has overtaken PORN </li></ul><ul><li>as the #1 activity on the web. </li></ul>
  8. 8. #iranelection
  9. 9. <ul><li>I stand with Iran </li></ul>
  10. 10. The PajamaHadeen <ul><li>On September 8th, 2004, 60 Minutes aired a story featuring six documents that called sitting president George Bush’s National Guard duty into question. </li></ul><ul><li>Bloggers like Little Green Footballs & Powerline almost immediately called the documents into question. </li></ul><ul><li>CBS called the bloggers into question. </li></ul>
  11. 11. <ul><li>&quot;You couldn't have a starker contrast between the multiple layers of check and balances (at CBS), and a guy sitting in his living room in his pajamas writing.&quot; </li></ul><ul><li>-former CBS EVP, Jonathan Klein </li></ul>
  12. 12. The PajamaHadeen
  13. 13. #horizonrealty <ul><li>Amanda Bonnan tweets,“Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it’s okay.” </li></ul><ul><li>She had about 20 followers. </li></ul><ul><li>Horizon Realty sues for $50,000. </li></ul>
  14. 14. #horizonrealty <ul><li>The Chicago Sun-Times reports on the case. </li></ul><ul><li>Horizon’s Jeffrey Michael is quoted as saying “We’re a sue first, ask questions later kind of an organization”. </li></ul><ul><li>#horizonrealty becomes a trending topic on Twitter </li></ul>
  15. 15. The Kentwood CO
  16. 16. Digital Graffiti <ul><li>80% of Twitter usage is mobile. </li></ul><ul><li>Facebook, Twitter, LinkedIn, Flickr, Brightkite, foursquare, Yelp, Zillow, Trulia, & MySpace are all mobile ready. </li></ul><ul><li>Social media is mobile </li></ul><ul><li>Mobile is GPS enabled </li></ul><ul><li>Social media is the new graffiti </li></ul>
  17. 17. Digital Graffiti <ul><li>80% of Twitter usage is mobile. </li></ul><ul><li>Facebook, Twitter, LinkedIn, Flickr, Brightkite, Foursquare, Yelp, Zillow, Trulia, & MySpace are all mobile ready. </li></ul><ul><li>Social media is mobile </li></ul><ul><li>Mobile is GPS enabled </li></ul><ul><li>Social media is the new graffiti </li></ul>
  18. 18. Digital Graffiti <ul><li>80% of Twitter usage is mobile. </li></ul><ul><li>Facebook, Twitter, LinkedIn, Flickr, Brightkite, Foursquare, Yelp, Zillow, Trulia, & MySpace are all mobile ready. </li></ul><ul><li>Social media is mobile </li></ul><ul><li>Mobile is GPS enabled </li></ul><ul><li>Social media is the new graffiti </li></ul>
  19. 19. Digital Graffiti <ul><li>80% of Twitter usage is mobile. </li></ul><ul><li>Facebook, Twitter, LinkedIn, Flickr, Brightkite, Foursquare, Yelp, Zillow, Trulia, & MySpace are all mobile ready. </li></ul><ul><li>Social media is mobile </li></ul><ul><li>Mobile is GPS enabled </li></ul><ul><li>Social media is the new graffiti </li></ul>
  20. 20. Digital Graffiti <ul><li>80% of Twitter usage is mobile. </li></ul><ul><li>Facebook, Twitter, LinkedIn, Flickr, Brightkite, Foursquare, Yelp, Zillow, Trulia, & MySpace are all mobile ready. </li></ul><ul><li>Social media is mobile </li></ul><ul><li>Mobile is GPS enabled </li></ul><ul><li>Social media is the new graffiti </li></ul>
  21. 21. <ul><li>How long will it be before Zillow allows consumers to rate neighborhoods, houses, brokerages or agents from their phones? </li></ul>
  22. 22. <ul><li>I know what you’re thinking. </li></ul>
  23. 23. <ul><li>Ochlocracies Suck! </li></ul>
  24. 24. <ul><li>The solution to pollution is dilution. </li></ul>
  25. 25. Ginger wilcox <ul><li>Ginger Wilcox is a REALTOR in Marin County, CA </li></ul><ul><li>Ginger Wilcox is a Social Media Trainer </li></ul><ul><li>Ginger Wilcox is Social Causes Activist </li></ul><ul><li>Ginger Wilcox is not a lesbian porn star that has relationships with children. </li></ul><ul><li>Google was not aware of this. </li></ul>
  26. 26. Ginger Wilcox
  27. 27. <ul><li>People want you to tweet about what you ate for lunch. </li></ul>
  28. 28. People-people
  29. 29. @tcar’s Most Responded <ul><li>I changed my relationship status to single </li></ul><ul><li>I sprained my ankle </li></ul><ul><li>I cut my hand opening a blister pack </li></ul><ul><li>I ate Cheetos </li></ul><ul><li>#atthegym </li></ul>Summer 2009
  30. 30. <ul><li>Twitter is life’s scoreboard </li></ul>
  31. 31. <ul><li>Facebook is life’s digest </li></ul>
  32. 32. <ul><li>It’s okay to play </li></ul>
  33. 33. <ul><li>The best social media brand management tool that money CAN’T buy is a </li></ul><ul><li>network of friends </li></ul>
  34. 34. <ul><li>Entertaining advertising is still entertainment. </li></ul>
  35. 35. Shell V-Power
  36. 36. @tcar’s 2-step Viral Video <ul><li>Film on location in Rome, New York, Sydney, Hong Kong, Rio, and Monte Carlo. </li></ul><ul><li>Bring lots of Ferraris </li></ul>
  37. 37. Todd Carpenter <ul><li>@tcar on twitter & blip.fm </li></ul><ul><li>facebook.com/todd.carpenter </li></ul><ul><li>[email_address] </li></ul><ul><li>430 Michigan Ave, Chicago, IL 60661 </li></ul>Manager of Social Media for the National Association of Realtors®

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