ONLINE REVIEW:
the Word of Mouth By Suji Lee
Picture by Florida BD on Flickr
How do people determine whether a
product is worth the money they
pay or know their true value?
Picture by Al Shep on Flic...
With the lack of knowledge
towards the product, the
purchased items often end
up in the garbage.
Picture by Tegan Rae Schn...
Then, how can we
avoid these wastes?
Picture by Ethan Lofton on Flickr
Online reviews are great resources
in choosing the appropriate item
and knowing its quality.
Picture by wetwebwork on Flic...
With its various perspectives
towards an item, one is able
to judge its usefulness for his/
her
Picture by Seth Sawyers on...
#1: SHOPPING
Picture by Sudarsan Gopalan on Flickr
Online product reviews have been helpful in
selecting the right size, colour and design.
Picture by Lauren Macdonald on Fl...
According to 2013 General Electric Capital Major
Purchase Shopper Study, 81%of the consumers
have researched online prior ...
#2: RESTAURANTS
Picture by Stephanie Asher on Flickr
Online restaurant review
websites like Yelp shows the
ratings and comments for
the quality of the restaurant.
Picture by P...
O
n
T
A
S
T
E
Picture by Suji Lee
On ENVIRONMENT
Picture by Pete Sieger on Flickr
And…
On SERVER’S ATTITUDE
Picture by Just Ard on Flickr
An extra half-star rating on 1 to 5 star scale
improves 49% of the restaurant’s sales.
Picture by shellygrll on Flickr
#3: BOOKS
Picture by az on Flickr
Although the storyline and the little
summary of the book on the cover
page may seem very intriguing, the
actual quality o...
From the online book review, the readers
are able to evaluate the worthiness the
book by other readers’ comments.
Picture ...
Online reviews allow for a summary with
the various aspects of the product,
which leads to a better choice within
the simi...
Picture by WOMMA on Flickr
Hence, the online communication by
writing and reading the review reduces
the waste of money and time of going
back and th...
References
• http://www.retailingtoday.com/article/study-81-
research-online-making-big-purchases
• http://www.bizreport.c...
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Online Review: the Word of Mouth

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Online Review: the Word of Mouth

  1. 1. ONLINE REVIEW: the Word of Mouth By Suji Lee Picture by Florida BD on Flickr
  2. 2. How do people determine whether a product is worth the money they pay or know their true value? Picture by Al Shep on Flickr
  3. 3. With the lack of knowledge towards the product, the purchased items often end up in the garbage. Picture by Tegan Rae Schneider on Flickr
  4. 4. Then, how can we avoid these wastes? Picture by Ethan Lofton on Flickr
  5. 5. Online reviews are great resources in choosing the appropriate item and knowing its quality. Picture by wetwebwork on Flickr
  6. 6. With its various perspectives towards an item, one is able to judge its usefulness for his/ her Picture by Seth Sawyers on Flickr
  7. 7. #1: SHOPPING Picture by Sudarsan Gopalan on Flickr
  8. 8. Online product reviews have been helpful in selecting the right size, colour and design. Picture by Lauren Macdonald on Flickr
  9. 9. According to 2013 General Electric Capital Major Purchase Shopper Study, 81%of the consumers have researched online prior to their purchase. Picture by Odgaard Library on Flickr
  10. 10. #2: RESTAURANTS Picture by Stephanie Asher on Flickr
  11. 11. Online restaurant review websites like Yelp shows the ratings and comments for the quality of the restaurant. Picture by Premasagar on Flickr
  12. 12. O n T A S T E Picture by Suji Lee
  13. 13. On ENVIRONMENT Picture by Pete Sieger on Flickr
  14. 14. And… On SERVER’S ATTITUDE Picture by Just Ard on Flickr
  15. 15. An extra half-star rating on 1 to 5 star scale improves 49% of the restaurant’s sales. Picture by shellygrll on Flickr
  16. 16. #3: BOOKS Picture by az on Flickr
  17. 17. Although the storyline and the little summary of the book on the cover page may seem very intriguing, the actual quality of the story is unknown until the readers actually read it. Picture by Blinde 8 on Flickr
  18. 18. From the online book review, the readers are able to evaluate the worthiness the book by other readers’ comments. Picture by David Melchor Diaz on Flickr
  19. 19. Online reviews allow for a summary with the various aspects of the product, which leads to a better choice within the similarly categorized items. Picture by anyjazz65 on Flickr
  20. 20. Picture by WOMMA on Flickr
  21. 21. Hence, the online communication by writing and reading the review reduces the waste of money and time of going back and the times of disappointment. Picture by stephbarlow on Flickr
  22. 22. References • http://www.retailingtoday.com/article/study-81- research-online-making-big-purchases • http://www.bizreport.com/2012/09/berkeley-research- reveals-importance-of-online-reviews-to-re.html • http://www.searchenginepeople.com/blog/12-statistics- on-consumer-reviews.html • http://searchengineland.com/study-72-of-consumers- trust-online-reviews-as-much-as-personal- recommendations-114152 • http://www.reviewpro.com/reputation-research- statistics-2767 • All images found from Flickr under the Creative Common License Picture by Anji Johnston on Flickr

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