Sponsor X had a large partnership portfolio that needed to be assessed against a new corporate strategy requiring greater accountability. Sponsorium used their PerforMind tool to: 1) Create criteria to assess partnerships; 2) Design an online audit form; 3) Partnership managers submitted program details through the form. PerforMind automatically analyzed the data, ranking partnerships and their alignment with objectives. This resulted in a rebalanced portfolio better aligned with the brand that decreased expenditure by 60% while improving returns by 40%.