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2. Cover Letter for Video Production Proposal
2
Dear Client,
As a leading organization with experience of more than 9 years in video projects from start to finish, we
aim to make significant impact for your organization through producing different videos.
Strong expertise in video creation along with excellent communication skills, creativity and problem
solving approach, leadership and management skills, effective networking and computer competence &
software's knowledge.
Our company has dreamers, calculated risk takers, marketers and other person that help your brand to
sustain and grow in the market. Our mission is to become world finest and respected media company all
over the world. Therefore, we are looking forward to utilize our talent for pushing your organization at
great heights of success.
Awaiting for your response!
Sincerely,
(Assigned user)
(Assigned title)
3. Proposal Outline
3
Company Overview08
Our Team09
Client Testimonials10
Work Contract11
Payment Terms12
Sign Off13
Project Context & Objectives01
Value Proposition02
Video Production Process03
Project Breakdown04
Project Timeframe05
Proposed Budget06
Past Projects07
4. Project Context & Objectives for Video Production Proposal
Some of the identified challenges faced during the video production are:
❑ Script for video and alignment of same with marketing goals
❑ Selecting best video in affordable budget
❑ Timeframe for creating video marketing campaign
❑ Sound quality and delivery format
❑ Your text here
Project Context
❑ Team of professional scriptwriter that helps in customer engagement
❑ Develop best ideas and proposals as per the clients budget to increase their reputation in market
❑ Appropriate plans for video marketing campaign & marketing strategy in sufficient time that meets client
objective & budget
❑ Developed videos have high sound clarity & are delivered in varied formats supported by you tube & other
platforms
❑ Your text here
Project Objectives
4
5. Proposal Outline
5
Company Overview08Project Context & Objectives01
Our Team09Value Proposition02
Client Testimonials10Video Production Process03
Work Contract11Project Breakdown04
Payment Terms12Project Timeframe05
Sign Off13Proposed Budget06
Past Projects07
6. Value Proposition through Video Production Proposal
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Video investment adds value for different organization activities
Parties & Events
Recruitment
Operations & Training
Sales Meetings
Company Website
Email Marketing
Social Media
Trade Shows
Public Relations / Investor Relations
7. Video Production Stages for Video Production Proposal
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Meeting with client to understand about company, business goals and to organize initial details of the project
Client Meeting
Undertake complete research about (client name) customers, employees and leaders to get insight about company performance
that helps in entire project
Research
Frame the schedule for activities like shooting days, editing days and decide the design, content and other
details about the video
Pre-Production
The initiation of actual shooting/recoding and addition of different motion graphics or animation in the video
Production
Different types of modification i.e. coloring, cutting, editing in the footage captured in production stage
Post-Production
Presentation of completed video and reviewing it based on client’s feedbacks
Presentation & Revisions
With the approval of completed video, specific strategies are framed for its marketing to ensure that video accomplishes the goals
need to be achieved
Video Launch/ Market
Week 1
Week 5
Week 6
Week 2
Week 3
Week 4
Week 7
8. Proposal Outline
8
Company Overview08Project Context & Objectives01
Our Team09Value Proposition02
Client Testimonials10Video Production Process03
Work Contract11Project Breakdown04
Payment Terms12Project Timeframe05
Sign Off13Proposed Budget06
Past Projects07
9. Breakdown for Video
Production Proposal
9
Details Cost
Motion Graphics
$1000 - 5000 (10 - 50 hours)
Cost and time can increase based on
type of content
Animation
Effects
Number of Deliverables
Post Production & EditingPre Production
Particulars Cost Details
Planning
$1000 - 5000 (10 - 50 hours)
Cost and time can increase
based on type of content
Standard Logistical Details
Plan about ideas, shooting
locations, approach
Coordinating Team /
Client Resources
Shooting
$500 - 2500 / Day (Standard
Video)
Cost and time can increase
based on type of content
Director
Videographer
Production Assistant
$5000 - 10,000 / Day (High-End
Cinematic Brand or Commercial
Video)
Cost and time can increase
based on type of content
Producer
Director
Cinematographer
Camera Operator
Grip (2x)
Production Assistant
10. Timeframe for Video Production Proposal
10
Phase Weeks
Pre-production 1
Principal photography 4
Post-production/editing 5-6
Your text here -
Your text here -
The project will take approximately 6 weeks
to finish
Approximate time may be increased based on the client feedback on each stage
Company will commence video production upon the successful signing of the proposal
11. Proposed Budget for Video Production Proposal
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Video Budget Price
Pre-Production $1,500
Filming, Equipment, and Acquisition $6,500
Post-Production, Editing, Graphics, Narration $100
Music Licensing $2,000
Subtotal $10,100
Sales tax – 15% $1,515
Total $11,615
Following cost is estimated based on the stages of video production
outlined earlier
12. Past Projects about Video Production Proposal
12
XYZ Corporation ABC Landscaping
A public company that require a brand video for their
homepage / investor relation, etc. and want that video to be
emotive and cinematic
❑ Private held company not very evolved in marketing
❑ Wanted short and simple 45-second video for company homepage
❑ Limited budget
❑ 100 Hours of Planning
❑ 14 Days of Cinematic Shooting (Makeup, Craft Services, and On-
Screen Talent)
❑ 200 Hour of Editing (Custom Animation, Motion Graphics,
Voiceover)
❑ 10 Hours of Planning
❑ 10 Hours of Shooting
❑ 20 Hour of Editing
Client Requirement
Our Solutions
Cost Incurred to XYZ
$45,000 $5,000
13. Proposal Outline
13
Company Overview08Project Context & Objectives01
Our Team09Value Proposition02
Client Testimonials10Video Production Process03
Work Contract11Project Breakdown04
Payment Terms12Project Timeframe05
Sign Off13Proposed Budget06
Past Projects07
14. Company Overview for Video Production Proposal
Year of Establishment – 1991
Employee Strength – 8,000
Catered Industries – Marketing & communication, automobiles, software, music, electronics,
pharmaceuticals, FMCG
Geographic Presence – Different states of USA
Client Base – National and international fortune 500 companies
Revenue - $0.5 Billion for Year ended 30 December 2018
Headquarters – California, United States
Company Mission – Improve & empower quality of human life through creating different communication
tools
Business Activities – Develop customized HD quality videos of different types:
❑ Marketing video
❑ Training video
❑ Product video
❑ Trade show video, etc.
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15. Our Team for Video Production Proposal (1/2)
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Roles & Responsibilities and project undertaken
❑ Your text here
Stephen Barret
Producer / Writer
Add education here
Roles & Responsibilities and project undertaken
❑ Your text here
Bruce Welch
Sound Engineer / Music Supervisor
Add education here
16. Our Team for Video Production Proposal (2/2)
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Madison Walsh
Story Editor
Add education here
Diana Willis
Director of Photography
Add education here
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Samuel Justine
Motion Graphic Artist
Add education here
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17. Client Testimonials for Video Production Proposal
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CEO Name
Company name
CEO Name
Company name
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CEO Name
Company name
18. Proposal Outline
18
Company Overview08Project Context & Objectives01
Our Team09Value Proposition02
Client Testimonials10Video Production Process03
Work Contract11Project Breakdown04
Payment Terms12Project Timeframe05
Sign Off13Proposed Budget06
Past Projects07
19. Work Contract for Video Production Proposal
Projects apart from budget will be considered as out of scope and proper amendment need to be
made to continue work on the same. Extra charges will be levied for the projects that exceeds
beyond 45 days
Charges for Services Performed
You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as per the
agreement, its confirmed by you to reimburse all cost and expenses incurred due to change in instruction. We try our
best to reduce such cost and expenses
Cancellation of Plans
Company provide video production services. You will be provided sufficient opportunities to review work &
provide feedback, in case if you are not satisfied with the work you will pay for the completed work & can
cancel the contract
Services Rendered (Strategy & Design)
We agree to levy our best efforts to complete all the deliverables mentioned above & request you to support us
by sharing the required information on your website
Mutual Cooperation
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20. Work Contract for Video
Production Proposal Contd…
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Company agree that it will preserve all the proprietary or confidential information of the client &
will not disclose it outside company premises
Confidentiality
Agreement will become effective as on the date mentioned here and can be terminated by party by giving
60 days notice in writing
Termination Clause
Agreement will be governed and construed in accordance with laws of the province/state
General Provisions (Government laws & regulations)
21. Payment Terms for Video
Production Proposal
21
❑ Company will take deposit of 50% of the initial fees at the time of signing contract
❑ The remaining 50% will be charged within 1 week of video completion
❑ Company will provide all necessary purchase order numbers and other internal information necessary for invoice
processing by end of the month
Billing Schedule
❑ 1st initial invoice at the time of signing the contract will act as deposit
❑ In case of delay in payment, 1% per week will be charged on unpaid amount and further company also reserves the right to take
legal actions against the same
Client Agreement for Payment
22. Sign Off for Video Production Proposal
❑ Request you to go through the work contract to get clarity on all details. It is necessary for us to
make things transparent from the beginning to build fruitful work relationship
❑ Once you have gone through the work contract, put your signatures below
❑ As we receive your acceptance notification, one of our executive will connect with you shortly to
discuss way forward steps
❑ Please let us know in case of any queries. We would be more than happy to clarify all your
doubts and can find best way to work together
❑ We will send a separate copy of your signed contract via mail
❑ In case you want to connect with us, feel free to call (user _ phone)
User title
Signature
Assigned user
22
26. About Us
Premium Services
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Value Client
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Target Audiences
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27. Our Mission
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Mission
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Vision
Goal
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28. 3 Step Roadmap
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2012
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2014
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2013
29. 4 Step Roadmap
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2012
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2015
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2014
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2013
30. 5 Step Roadmap
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2012
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2016
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2014
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2013
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2015
31. 6 Step Roadmap
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2012
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2017
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2015
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2013
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2016
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2014
32. 7 Step Roadmap
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2012
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2018
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2015
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2013
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2016
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2014
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2017
33. Timeline
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2016 2017 2018 2019 2020
START FINISH
34. 30 60 90 Days Plan
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Days Days Days
30 60 90
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