This document outlines audio advertising pitch proposals for Ringwood School's lower school and sixth form. For the lower school ad, it proposes a 30-second spot featuring student voiceovers describing activities like art, sports, and reading, followed by a voiceover highlighting Ringwood's exam results, extracurricular offerings, and upcoming open house. The budget aims to be cost neutral. The sixth form ad also proposes a 30-second spot with student vox pops describing aspects like the social life and independence. It would direct listeners to search online for more information about taking control of their future. Both ads aim to use positive but not cheesy music to create the right ambience for their target audiences of parents and

1. AUDIO ADVERT PITCH
By Josie, Elfie and Robyn

2. ELFIE- DIRECTOR
JOSIE- RUNNER
ROBYN- RECORDER

3. LOWER SCHOOL TREATMENT
 Running time: 30 seconds long
 Synopsis: rhetorical questions, vox pop, date of open evening
 Male and female adult voiceovers
 Target Audience: parents (30-50 years old) most likely to be local
 Refer to Ofsted, high standard of teaching and exam results and the
extra-curricular activities
 Budget: production will be Cost neutral

4. LOWER SCHOOL SCRIPT
(Sounds of washing paintbrushes)
‘I love to be creative.’
(Sounds of a sports team playing netball e.g. running, whistle blowing)
‘I’m part of the netball team.’
(Sounds of pages turning in a library, whispering)
‘I like reading.’ ‘shh!’
(Music starts)
‘Where is your child going in September? It’s time to explore where your child can take the next step and with
our outstanding range of extracurricular clubs, Ofsted reports and exam results, Ringwood can provide the
highest quality of individual education tailored to each student.
Search Ringwood School now for more information about our upcoming open evenings.
Ringwood Academy, enriching education.’

5. LOWER SCHOOL MUSIC
• POSITIVE
• NOT TOO CHEESY
• CREATES GOOD AMBIENCE

6. SIXTH FORM TREATMENT
 Running time: 30 seconds long
 Synopsis: rhetorical questions, vox pop, date of open evening
 Male and female teenager/young adult voiceovers
 Target Audience: students (14-16 years old) most likely to be from
Ringwood school or those surrounding it
 Refer to good student social life, independence, lots of new
opportunities
 Budget: production will be Cost neutral

7. SIXTH FORM SCRIPT
(Music starts)
‘Where are you heading in September? If you’re unsure, come down to Ringwood Sixth Form’s
Open Evening to explore what we can offer you in your next step in education and speak to
current students…
(Vox Pop begins)
I like the social life here in the common room café, I like the mature student teacher
relationships, I like getting involved in the sixth form charity events.
Search us online today and take hold of your future.
Ringwood Sixth Form, enriching education.’

8. SIXTH FORM MUSIC
More contemporary
Light and positive
Appeals to target audience

9. RECCE
 Locations: art room, common room, library, courts, outside and rsr room

10. RISK ASSESSMENT
 What are the hazards?
 Art room – spilled water or paint
 Art room – recording equipment near water
 Courts - running
 Sixth Form – chairs and tables
 Outside – recording student voices
 Radio room – RSR equipment

11. ‘ENRICHING EDUCATION’
TO CONCLUDE…