The document provides details of Rachel Ruby Raymond's design portfolio for her senior thesis project at the Cleveland Institute of Art. It includes summaries of her main projects which focus on redesigning a Hallmark store, designing a Sabra drive-thru restaurant, and college dorm furniture. It also lists other projects and internships. Her senior thesis proposes updating music education programs for middle and high schools. The portfolio showcases Rachel's passions for design, music, comics and her strong time management skills.

1. DESIGN
PORTFOLIO

2. PERSONAL STATEMENT
SENIOR THESIS
Updating Music Education for
the Next Generation
MAIN PROJECTS
Hallmark Re-image Project
Sabra Drive-Thru Restaurant
College Dorm Furniture Project
OTHER PROJECTS
Apparel Company Floor Plan
Comic Book Shop Photo
Illustrations
Downstaairs (with two A’s)
Music Venue Illustrations
HY-KO PRODUCTS CO. INTERNSHIP
Summer 2014
OTHER INTERESTS
“My Journey So Far...” Comic Memoir
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4
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48
54
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64
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72
80
Rachel Ruby Raymond
I will be graduating from the the Interior
Architecture program at the Cleveland Institute of
Art this Spring 2015. I love to design and research
and also have a passion for all kinds of music,
graphic novels and comics. It is this passion and
excitement about my work that fuels my
great time management.
You can see these passions of mine for
yourself in this portfolio.
I hope you enjoy my work.
Table of Contents
2

3. Thesis: Updating Music Education
Objective: To create a more interesting public
school music program for middle and high school
students to inspire the next generation of
musicians. All of the illustrations and graphics
were made by me.
Personal Story Research
Age 4
1996
Age 15
2007
Age 16
2008
Age 9
2001GROWING UP
VISUAL ARTS
ALTO SAXOPHONE
ELECTRIC GUITAR
CHORUS
me
Benefits of Music Education
Time management
Ability to focus on past
and future
simultaneously
Boost in
academic
performance
Boost in
self-esteem
Social development
Language
development
Collaboration
Ability to connect two
different ideas together
Creative and
emotional
expression
Brain structure
and function
Critical thinking
skills
Ability to increase
the academic
trajectory of
lower income kids
54

4. Research
California Public Schools Music Programs
CA ranks 50th in the nation in the
ratio of music teachers to students
50
49
43
2
29
28
42
17
48
47
46
45
44
41
40
24
23
12
7
6
4
5
21
1516
22
39
38
37
19
18
35
3
14
11
10
9
8
1
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20
3327 26
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Research
50% 1,053
Over the past 5 years, there has been a 50% decline in the
percentage of music students in California public schools
and a decline of music teachers by 26.7%, mainly due to
inadequate funding.
DECLINE
OF MUSIC
STUDENTS
TOTAL LOSS
OF MUSIC
TEACHERS
6 76 7

5. Problem Statement Brief Survey Results
Music programs in middle
and high schools are not
being updated with the
interests of students
Schools are dropping
music education from
their curriculums to save
money and to focus on
test scores
Students are losing out
on the many benefits that
music education can
provide them
Students are not as
engaged or interested in
the music education that
schools are providing
them and see “school
music” and “their music”
as two separate things
Situation Effect
+
512 RESPONSES
45% 55%
Surveyed Students in
Cleveland, Ohio and
Andover, Kansas
Have you ever wanted to learn how to
play an instrument that wasn’t offered at
your school? If yes, what instrument?
yes 59% no 41%
27% 19% 13%
= 15 people
11 - 14
15 - 17
18 - 20
21 - 23
24+
Ages
8 98 9

6. User Profiles Solution Proposal
I am proposing to update music
education and bring this education to
struggling schools and communities by
utilizing the combination of a website,
mobile and pop up solution.
WEBSITE MOBILE POP UP
PART 1 PART 2 PART 3
Features a music
database with visual
info and links to other
music, music lessons
and event info.
A tour bus used as a
mobile classroom to
provide instruments
and music lessons
to middle and high
school students
across California.
User #1: Kevin Likes:
Student - Beginner
Age 12
Description:
• 6th grade student at Lakeside Middle
• Grew up listening to music his parents showed him
• Now is interested in expanding his knowledge and love for music
• Would like to learn how to play guitar but his school band doesn’t
offer it as an instrument
• Parents don’t have enough money to pay for private lessons
User #2: Marie Likes:
Student - Dedicated
Age 16
Description:
• 11th grade student at Oceanside High
• Has been playing the trombone for a few years in her school’s band
• Wants to learn about playing more exotic instruments like the
sitar, but her school doesn’t have any
• Interested in a career in music but she isn’t sure what her
options are
User #3: Dave Likes:
Musician/Teacher
Age 31
Description:
• Grew up with deep love for music
• Knows how to play many instruments but his favorite is the accordian
• He plays with his musician friends every weekend in jam sessions
• Interested in teaching music but the schools aren’t hiring any new
teachers
Rock
Classical
Jazz
Alternative
World
Folk
Indie
R&B/Soul
Vocal
All about getting
people excited for the
brand by exposure to
the website and
fun interactive
customization.
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7. Branding Brand
MUSIC EDUCATION AND EXPLORATION
energetic
educational
illustrative
impactful
accessible to all
1212

8. Website Explore Page Website Artist Page
Roots Music website, by partnering with
Spotify, allows people to explore music and its
interconnectivity through a more visually
appealing interface that utilizes infographics
and videos about each artist and genre.
14 1514 15

9. Website Genre Page
Roots Music website allows users to create
free or member profiles which let people take
online music lessons through Skype. Users
can also share songs with their friends and
teachers for an easier learning experience.
Website User Profile Pages16 1716 17

10. Bus Mobile Infographic
1
YEAR-
LONG
CLASS
45MINUTE
CLASSES
6-12th
GRADES
BUS SCHEDULE
M
T
W
TH
F
Lakeside Middle School
Oceanside High School
Terrace Middle School
Hosler Middle School
Richmond High School
Period 1 Beginners 1
Period 2 Dedicated 1
Period 3 Beginners 2
Lunch Break
Period 4 Beginners 3
Period 5 Dedicated 2
Period 6 Dedicated 3
Period 7 After School Program
GROUPED BY AGE
AND SKILL LEVEL
20Students
per class
Prevost H-Series Tour Bus
PERFORMING
ARTS CREDIT
Bus Mobile Class Curriculum
Careers in
Music
Creating and
Recording
Music
Music in
Other
Cultures
Performance
Genres
Website
Access
• Media and Entertainment Industry
• How Music is Adapted for Film, Video, Radio, Television and Advertising
• Meet and Get Advice from Professionals in the Music Industry via Skype or
in person
• Learn How to Read & Critically Analyze Music
• Compose, Write, and Create an Original Song
• Learn How to Record the Song and Publish it
• Ancient Cultures
• Medieval & Early Modern Cultures
• Identify and Experience Instruments from other Cultures
• Learn how to play an instrument or sing in different styles of vocal
• Large group sessions as a whole class at Roots Music Events
• Small group sessions based on their own groups’ musical interests
• Students would also be given the chance to perform solo
• Learn about Past & Present Genres
• Instruments Used in Different Genres
• Significance and Impact of Different Genres
Students are given website access to see lessons, contact their teachers and
for use after the program finishes to continue their music education on Roots’
website or through Roots Mobile after school programs
18 1918 19

11. iPad Music Stands
iPad Music Stands
Slide Out
Compartment Storage
Acoustic Panels
Dry Erase Bubbles
Bus Mobile Floor Plan and Sections Bus Mobile Material Board
Recording Studio
Wheelchair Lift
Radio Frequency
Idenitification tracks
instruments being used
and below the bus
Main Classroom
RFID
RFID
Wood flooring
Rubber flooring
Color Palette
Paint Drip Graphic
Foam seating
Commercial grade
carpet Herman Miller
Aeron chair
Slide Out
20 2120 21

12. Bus Mobile Graphics and Renderings
Graphics use the faces of
inspirational musicians from
different time periods.
The colorful pattern
represents music volume
and graffiti bricks. The
ground shows the use of
spray chalk for branding.
2222

13. Bus Mobile Main Classroom Rendering Bus Mobile Recording Studio Rendering24 2524 25

14. Pop Up Floor Plan Pop Up Elevations
Roots’ pop up can be
easily placed in festival
environments where its
sole purpose would be to
spread the word and get
people excited about
the Roots Music brand.
Retail Container
Paint
Shop
Easels
Easels
Beginning musicians can
customize their own gear
or instruments with
stencils of generated
sound wavelengths from
their favorite songs and
other musical symbols,
while also receiving access
to Roots’ website lessons
for a discounted price.
26 2726 27

15. Pop Up Birdseye Rendering Pop Up Material Board
Rubber Flooring
Wooden Easels
Color Palette
Paint Drip Graphic
Spray Paint and
Supplies
Metal Exterior
Solar Roof Tiles
Plastic Rounded Cubes
28 2928 29

16. Pop Up Front Rendering3030

17. Sketches and Ideation
Hallmark Re-image Project
Sponsored by WD Partners
Objective: Revived a struggling or dead brand and
created a consumer experience in a brick and mortar
store that can’t be outdone by online shopping websites
such as Amazon.
Sketches and Ideation 3332

18. 63%37%
63% had shopped at a Hallmark Gold Crown Store
POSITIVE FEEDBACK:
Great selection of cards
Ornament collection
Smells nice
NEGATIVE FEEDBACK:
Too pricey - would rather buy cards at convenient stores
Too cramped and afraid to knock over items
Moody employees
Males feel uncomfortable
38 RESPONSES AGE
81%of people said they communicate with
their family and friends through some
form of technology, negating the idea of
buying and sending a greeting card.
Often
Sometimes, special occasions only
Never, I prefer e-cards
Never, I have no need to
Other
HOW OFTEN DO YOU SEND GREETING CARDS?
HALLMARK SURVEY INFOGRAPHICS
Survey and Research
18-25
56-65
46-55
36-45
25-35
66+
Outdated aesthetics and
environment from 1980s
Update aesthetics;
personalization and
customization
Cluttered spaces and
unclear navigation
Be more organized,
simple, easy
Create a more comfortable
environment for male customers
Primarily feminine store drives
away male costumers
POINTS OF NEGATIVITY HOW TO FIX
63% had shopped at a Hallmark Gold Crown Store
63%37%
63% had shopped at a Hallmark Gold Crown Store
63%37%
63% had shopped at a Hallmark Gold Crown Store
Survey and Research34 3534 35

19. Logo Sketches
Original Logo
Final LogoSub Mark
Card Section Icons Graphics and Logo
Love & Friendship
Sympathy
Thank You
Anytime
Holidays
Get Well
Marriage/Anniversary
Birthday
Sound Cards
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20. Cards
Inspiration Wall
Card Locators
Sound Card System
Music database of songs to
download to card
Mp3 attachment to
download personal song from
consumer’s own mp3 player
Allows consumer to select what
part of the song plays when the
card is opened
Searches through store
inventory to help customer find the
perfect card and tells them where it is
in the store
Perfect for people on-the-go
Categorized by symbols that
represent each
occasion
Stacked cubes made of tact board
allow people to pin up inspiration
and examples of cards made at
the store
Adds a sense of privacy to the
Card Creation Area
42’-0’’
70’-0’’
AutoCAD Floor Plan
Card Creation Area
Writing Lounge Area
& Biscotti with Coffee
Point of Sale
& Mail Area
Lounge area for people to
write in their cards after
purchasing
Biscotti and coffee
samples are given to
customers who use the lounge
Rent-able area that allows
customers to sit down and
create their own custom cards
Includes printing and die
cutting capabilities and
all supplies and materials
needed
Members receive reward
points for each card made
Easy self-checkout system
Customers pay for postage
at the store and scan a code
onto the envelope after
everything is purchased.
Customers save a trip to the
post office by leaving their
cards in the Mail Area,
knowing that they will be
mailed for them
Task chairs and rolling desks
Sofa Upholstery Forbos Bulletin Board Cubes
Fireplace Woods & Glass
Card Creation Area Lighting
Wall Colors
Commercial grade carpet tile
Flooring
Materials Board38 3938 39

21. The organic fireplace leads your
eye into the store while the dark
and sharp interior features
produce a masculine and
sophisticated appearance.
Hallmark Storefront Rendering 4141

22. Hallmark Writing Lounge Area and Sound Card System 4343

24. Hallmark Card Creation Area
and POS Mail Area
4646

25. Sabra Drive-Thru Restaurant
Objective: Created a drive-thru restaurant
and brand concept based on a pre-existing
grocery store brand of my choice.
Concept Drawings and Elevations
25’-0’’ 60’-0’’
Graphics and Logo 4948

26. three renderings
Sabra Restaurant Day Rendering5050

27. Sabra Restaurant Night Rendering5252

28. Concept Sketches
College Dorm Furniture Project
Objective: Created a piece of furniture for a college dorm
room. Built a brand around the concept and a life-size
model.
Concept Sketches 5554

29. AutoCAD Drawing Final Logo and Sketches56 5756 57

30. Endcap Renderings5858

31. Process Pictures and Final Model 6161

32. Apparel Company Floor Plan
Objective: Given programming and asked to
design a 23,000 sq. ft. office plan for a
women’s apparel company within the
given space.
Inspiration and Color Scheme Hand-drawn Floor Plan 6362

33. Comic Book Shop Photo Illustrations
Objective: Re-designed a shop in Little Italy utilizing
most of the elements in a taken photograph. I chose to
use the pre-existing Carol & John’s Comic Book Shop
brand logo as inspiration.
Black and white comic panels
and the gray brick facade
allow the bright colors in the
logo to pop while still
resembling a grayscale
classic comics aesthetic.
BEFORE
MY DESIGN
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34. Architectural Rendering
Downstaairs Music Venue Illustrations
Objective: For a fun, end of the semester project,
I decided to design an underground music venue in
Google SketchUp and then I rendered the views in
Adobe Photoshop. I took a lot of inspiration from the
80s punk scene.
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35. Lounge Area Rendering6868

36. Stage View Rendering7070

37. 16’ Gondola Display Sketches
Hy-Ko Products Co. Internship
Summer 2014
Objective: Worked closely with the merchandising
manager to develop new concepts for a 16’ gondola
display, ultimately to be prototyped by the end of the
summer. In addition to this I also worked on other
merchandising projects including a bay display,
endcap and 20’’x 24’’ palette display.
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38. 16’ Gondola Display Drawings 16’ Gondola Display with Basic Color74 7574 75

39. Bay Concept Display Sketches Bay Concept Display Rendering76 7776 77

40. 20’’ x 24’’ Palette Display Renderings7878

41. Selected Pages from “My Journey So Far...”
“My Journey So Far...” Comic Memoir
Objective: This 26-page comic highlights my journey of taking public transportation
from my home to CIA with the parallel story of how I came to CIA. The comic also
includes my love for music and serves as a homage to Cleveland throughout its
pages. The full version can be found on my website and I plan to keep
creating comics in the future.
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42. (316)214-5070
rachelrubyraymond@gmail.com
rachelrubyraymond.weebly.com
linkedin.com/in/rachelrubyraymond
RACHEL
RUBY
RAYMOND