The PowerPoint we used in our pitch.

1. Radio Advert
Izzy Bown, Lauren Purdy, Caitlin
Howard, Maya Otten

2. We’ll help your dreams take flight!

3. Treatment

5. AUDIO FINDING AND CREATING
Lauren Purdy

6. LOWER SCHOOL
Choice 1: Creative Minds – BenSound
I have chosen this track as the first, potential choice because I found that it will fit the criteria of
being upbeat and motivational whilst also allowing the audience to enjoy the music. This is helped
by the appearance of the electric guitar that comes in during the audio allowing younger audiences
to be more immersed in the track which may persuade them to apply to Ringwood School.
This track further fitted the radio advert because Ringwood School employ various opportunities
for students to take hold of which consequently made me think of creativity and expanding ones
horizons seeing as they are new students. This track will potentially open their minds to bigger and
better places which fits nicely with the fact that these new pupils are transferring to a larger school
where there will be a wider range of not only events and opportunities , but also a chance for them
to find and explore what subjects they can find skill in and potentially immerse themselves in a
bigger future.
However, the disadvantage of this track is the fact that it may be more suitable for TV advert due
to the consistent upbeat tempo and lack of pauses or quieter parts of the track causing a potential
clash in audio and script for our student actors.

7. CHOICE 2: Summer – BenSound
LOWER SCHOOL
This track was also following an upbeat tempo which will allow the audience to stay more
engaged in the advert allowing a constant interest for them. Furthermore, this track also may
allow students to get into a ‘summery vibe’ where they will be thinking about ‘back to
school’ activities such as buying school supplies (in their case: new uniform, new sports kit,
stationary supplies: pencil case, pens etc.). Therefore, this track may change their mood to a
more motivational one – getting them ready for a new school life.
However, this track may be less successful because during summer, all students will avoid
thinking about school-related associations which may cause students to be disengaged in the
advert and therefore, cause a limited audience to perhaps parents only who may still attempt
to motivate and encourage their child/children to think about moving on into a new school.
Furthermore, because this advert is released on the 15th September, students will be thinking
about school causing this track to be somewhat out of date perhaps…Counteracting this, this
backing track still maintains a positive vibe due to the faster tempo and consistent upbeat
features which will allow students to believe that Ringwood School is an encouraging place
to be.

8. CHOICE 3: Groovy Hip Hop – BenSound
LOWER SCHOOL
From looking at our treatment, we decided to update our script for the lower school by in-
cooperating a rap rather than a monologue. This is because we thought it would give a fun, ‘funky’
representation. This would fit nicely because the advert is quick and snappy where we need to fit as
much information as possible. Therefore, if we were to have a short, punchy song it would not
only keep our potential audience interested and engaged, but also reveal Ringwood School as a
fun,. great place to be.
This track is described as a funky hip-hop sound allowing students to feel good and put them in a
‘good mood’. Therefore, this track will allow students to further feel motivated about being a new
student who is able to expand their horizons in various opportunities and allow them to feel
comfortable about finding their specialist skills.
However, the drawback of this, is the fact that our audience may find it ‘cringy’ and therefore, they
may become disinterested in our advert. Therefore, our audience may find these types of adverts
annoying to listen and consequently, Ringwood School may not feel as encouraged to apply.

9. SIXTH FORM CHOICE 1: Dreams – BenSound
Firstly, the title of this track immediately suited the connotations of entering a new place. This was because once a
student enters Sixth Form, they are able to set potential dreams for themselves whether that is University, an
apprenticeship etc. Therefore, I was able to fit this track nicely with our overall message too. This track was chosen as
first choice because I felt it was also keeping the upbeat theme that circulates these two adverts. It features synthesizers,
drums, electric bass allowing a motivational but also conveys a more adventurous tone due to the fact that the audience
is now targeted at an older generation aging between 16-18 year olds.
I also chose this track to be a potential feature because it adds a more ‘chilled’/’laid back’ mood which can be a
representation of a teenager approaching this age allowing this audience to feel less stressed about applying for sixth
forms/colleges so quickly and instead promote a more welcoming tone. This would fit nicely as Ringwood Sixth Form has
a reputation for being welcoming amongst internal and external students causing students to feel like they can be
themselves and feel comfortable about applying and staying there for the 2 year course.
On the other hand, this track may not be as useful because it can also be associated too much with summer causing
students to be stuck in this mindset and not immerse themselves in a more ‘hardworking’ state of mind. Additionally,
this track may be too fast for the script to be clear causing a rushed and clashing advert. However, to resolve this,
programmes such as Audition can be used to decrease the tempo and create a subtle and suitable track.

10. This track may also be suitable due to the clapping that is heard in the beginning. This reminded me of
motivational vibes and encouraging students to a fresh start in their lives. It is conveys a welcoming tone which
will be suitable because again, this sixth form are known for always welcoming students from various places –
internal and external.
This track additionally gave me ‘celebration’ vibes which nicely foreshadows a celebratory event such as A-level
results day or even, throws back students to their great efforts from GCSE’s. Therefore, this is able to give
positive vibes towards new students who are entering Ringwood.
Additionally, this song is categorised in ‘corporate/pop’ suggesting it will fit the modern generations quite nicely
allowing it to also be catchy – This is good because we are advertising Ringwood Sixth Form as best we can to
students who could be considering it. Furthermore, this track features electric guitars and drums which seems to
be very popular amongst younger generations as it encourages students to adopt a positive attitude and
therefore, put them in a ‘good mood’. However, this track could be a problem because it may become quite
annoying for students to listen to as it is very repetitive. This will cause students to become disinterested in the
advert and cause us to have a limited audience. Nevertheless, it is known that if an advert becomes annoying to
the audience, it is more likely to be remembered and therefore, allow students to potentially apply to the Sixth
Form.
CHOICE 2: E.R.F – BenSound

11. Script

12. Recce
Recording Location Options

13. Option 1 – In The School RSR
Studio
– This location is free.
– It is quiet.
– Since all are actors will be students from this school, it will be easier to get them
all to a studio at the school rather than a studio further away.
– We will be able to do this advertisement quicker since the aspect of travel is
taken out of the equation.
– To use this studio we will need the permission of the school.
– It is based in Ringwood School, Ringwood.

14. Option 2 – Basement Studios
– Costs up to £29 per hour.
– Studio is used by professional companies since the team there are experts and will have
training in what they are doing.
– For bigger prices you can also add in instruments and they will mix and master your recordings
for you for a additional price so it will sound more professional.
– This location will mean a more professional and crisp recording compared to the school
studio.
– The Studio is based in Wimborne, this means we will have to get the actors there and back
and majority of them are to young to drive so it is up to us to get them there/sort out travel.
– http://www.basementwimborne.co.uk/ - Website

15. Risk
Assessment
Risks of Each Location

16. RSR Studio
Risk. Risk rating. What is the risk? How we will overcome it.
Tripping over wires and boxes. 4/5 (likely) There is a lot of wires on by the
desk and boxes are scatter in the
floor creating a hazardous
environment, increasing the
probability of falling over.
We will move the boxes out of the
way and make sure they also
aren’t stacked to high and fall on
top of someone. The wires will be
pushed back or tapped down so
no one can trip.
Fire 2/5 (unlikely) Lots of wires are plugged in and
intertwining with each other. This
increases the chances of a fire
since if the plug is overloaded it
will over heat and start a fire.
We will ensure we don’t plug in
too many electrical devices to
avoid over heating the equipment.
Loose ceiling tile 1/5 (very unlikely) The tile is loose in the ceiling and
risks falling on to someone's head.
It isn’t exactly above where
someone can sit so it is less likely
going to fall on someone.
We can place the wires through
the tile (in a small hole) rather
than place the tile half on its
supporting frames.

17. Basement Studio
Risk. Risk rating. What is the risk? How we will overcome it.
Tripping over wires and
equipment
4/5 (likely) Basement studios is a professional
studio so it is full of wires and big
equipment, increasing the risk of
falling over or tripping.
We will ensure all wires are taped
down, covered or out of the way
and make sure everyone is aware
of their surroundings and don’t
fall over equipment.
Loud music 4/5 (likely) There are speakers everywhere
and if one is turned up to loud it
can damage the voice-actors and
staffs hearing.
Make sure the speakers volume is
turned down low and not too loud
for anyone.

18. Production Schedule
Hyperlink to PDF file:

19. Task C
Codes of
Conduct

20. Things to consider:
– Using a child voice actor, may give us certain work hours (2 hours on weekdays and Sunday).
– Legally a child under 13 can’t work unless it: television, theatre and modelling, and they will
need a licence.
– If we get a child to speak in the ad, we will also need their permission.
– We have to be sure not to use slander against other schools/sixth forms whilst promoting
Ringwood.
– We also can not use copyrighted music in the ad.
– An issue which is a constraint, is the amount of people who listen to other music forms and
services other than radio and may not hear the ad.
– Obviously, we can’t use offensive language or promote violence.

21. ASA Codes
– 5.8
Child actors may feature in advertisements but care must be taken to ensure that those
advertisements neither mislead nor exploit children's inexperience, credulity or sense of loyalty.
– 5.9
Advertisements must not include a direct exhortation to children to buy or hire a product or
service or to persuade their parents, guardians or other persons to buy or hire a product or
service for them.
– 2.3
The use of a title, logo, set or music associated with a programme that is broadcast on that
medium needs special care. The audience should quickly recognise the message as an
advertisement.
(Ringwood School logo)
To follow these rules we will make
sure that a child actor in our
advertisement is happy with where
they are, the times they work and
what they are saying. We will also
make sure that we aren’t tricking
children, that may be listening, that
they must come to Ringwood and
then force there parents to enrol
them.

22. OFCOM
– 1.28
Due care must be taken over the physical and emotional
welfare and the dignity of people under eighteen who take
part or are otherwise involved in programmes. This is
irrespective of any consent given by the participant or
by a parent, guardian or other person over the age of
eighteen in loco parentis.
– 1.29
People under eighteen must not be caused unnecessary
distress or anxiety by their involvement in programmes or
by the broadcast of those programmes.
Due to the rules we will have
to get the parents
permission for a child to be
used in our advertisement
and ensure we respect their
physical and emotion
welfare of the child. We will
also work hard to make them
as comfortable and happy as
possible to avoid distress or
anxiety.

23. Vox Pops
– In case our groups decides to do a Vox Pop for our advertisement we will need
permission slips ready so we can just straight away get permission off the
person and then record them. E.g.
I, (name of person), give permission for Apollo to record an interview with me and
to use my answers in a advertisement to be heard by the public.
Signed, (their signature)

24. Why us?
– We will be the ideal company because we will be able to provide your requests
needed and will be happy to contribute to any ideas put forward.
– We are a motivated and enthusiastic company as we believe in encouraging
students to a wide, fulfilling future. We believe that widening ones’ future will
bring great, beneficial opportunities towards them and hope to build ones’
confidence when entering a new environment.

25. Thank you!