treatment

1. Task 3: Treatment
Medium:2 advertsfor commercial radio.
Runningtime:30 secondseach.
Synopsis:Lowerschool Questionaskedtoparents(Doyouwant the bestfor yourchild?) Ringwood
school isthe bestplace to nurture youngpeople towardstheirinterestsandfuture talents,Vox pop
(Ilike art, I like sport,Ilike reading),Come tothe openeveningon 4/10/18 to explore whatwe can
give yourchildinthe nextstepof their education.
Sixth Form Where are you headinginSeptember?If youdon’tknow come downtoRingwoodsixth
formto see whatwe can offeryouinyour nextstepof educationandspeaktocurrent students…
Vox pop(I like the social aspectsof life here atsixthform, Ilike the close studentteacher
relationships,Ilike gettinginvolved.Come andexplore on 7/11/18.
Character list:Male voiceover,Female voiceover(parents) forlowerschool,
Male andfemale youngpeopleforsixthform.
Target Audience: LowerSchool,parentsso30-50 years,all genders,middleclasslocals,interests
beingeducationandcareersandthe wellbeingof theirchildren,spendingpowercouldbe anything
as educationisfree,probablyhigherconsideringthe area.B-C1on the NRS Scale,The Aspirerand
The SucceederandMainstreamon the 4C’s Scale.
Sixth Form,aged 14-16 years,all genders,interestedinsocial life,independence andgrowingup,
spendingpowerwill be dependentontheirparentssopotentiallysubstantial,similartothe parents
so C1-B on the NRSScale,The Mainstreamand The Exploreronthe 4C’S Scale.
How to appeal:LowerSchool, parentswill be attractedto the highstandardse.g.OfstedandExam
resultsaswell asextracurricularopportunity.
Sixth Form the studentswill be attractedtothe social aspectsof life atsixthformand the
independencee.g.the café andfree periods.Theywill alsobe able tostudyawide range of subjects
so thiswill appeal totheirinterests.
Radioroom at Ringwoodandaroundthe site for the Vox popparts.
Budgetcan be prettymuch nothingaswe can do itourselvesanduse actual sixthformersandthose
aroundus as well asthe equipment.Musicmaycostmoneyas well asvoiceoveractorsshouldthe
advertneedtobe more expensive.Gettingthe adonthe radio will be where the expenseslie.