Audience-Driven Entertainment as the Next Frontier in Gaming / Christopher Hamilton (Genvid Technologies)

© 2022 Genvid Technologies Inc.
Audience-Driven Entertainment
as the Next Frontier in Gaming
Christopher Hamilton
Director of Developer Relations
Genvid Technologies Europe

About Me
MILEs (Massively Interactive Live Events)
About Genvid Technologies
Focus on the Spectator
Case Study:
Rival Peak
Case Study:
The Walking Dead: Last MILE
Q&A
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© 2022 Genvid Technologies Inc. 5
Mission
To power the future of interactive media;
To be the “Unity of interactive streaming”
Founders
Global Leaders from Square Enix, Ubisoft and AMD
(Focused on BD, Cloud Gaming, Infrastructure Eng.)
Staff
130+
Investors
Who We Are
Advisors: Matthew Ball, J.T. Gleason, Cindy Holland, Andrew Schneider, Anna Sweet, Yoichi Wada
Washington
California
New York
Montreal
London
Berlin Tokyo
Helsinki
Athens
Texas
Vancouver

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© 2022 Genvid Holdings, Inc.
Genvid’s Mission
We believe viewers love live events,
love communal experience, and love
when their participation matters.
We exist to power the Next Generation of these
experiences—across gaming, sports and
unscripted/reality TV.

Games Media
Key Thesis

Lean-In
Lean
Back
Video
Games
(1970s)
AR/VR
2050
Video Game
Broadcasting
2010s
TV/Film
1920s
Interactive
Streaming
Opportunity
Massive Interactive Live Events (MILEs)

Interactive Viewers
Opportunity
Players
Current Customers
Spectators
Opportunity
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Unlocking New Types of Revenue Opportunity

In MILEs, the viewers become participants in the content,
unlocking all kinds of possibilities for those willing to
entertain them.
Picture a virtual nature documentary where you control
the weather and the number and behavior of predators,
or a live music festival where your input decides who
plays next. Your creativity is the limit.
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A New Type of Content

How can Viewers Interact with Games?
Access live overlays explaining what’s
happening, why and how important it is -
allowing experts and novices to enrich
their experiences
Viewers can constantly change what they
see, who they want to follow & how
much/which data is on screen
Revive, kill and interact with real (and AI-
based) players and enemies, enabling an
entire new “meta-game”
Live Viewer Guides Enable or Impede Players Live
Personalized Data & Cameras

Rival Peak: How it Started
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Case Study: Rival Peak
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Rival Peak
● Facebook Instant Game
○ 13 24/7 Sim-u-vision Streams
○ Sophisticated AI driven contestants
● Individual Facebook Pages for each contestant
Rival Speak
● Facebook Watch Original
○ Weekly episodes
○ Part wrap-up show
○ Part setting up the next week.

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February 28, 2021
Finalists discover a massive
city beneath the mountain.
They believe this may relate to
multiple government projects
which they have uncovered on
Rival Peak.
January 29, 2021
After escaping the bunker,
our eliminated contestants
run into a hungry bear!
December 19 , 2021
Our contestants split
into two groups! The
Puzzlers focus on solving
the Zone 1 riddle while
The Builders construct a
raft to cross the river.
Does not include user minutes spent watching
streams or episodes inside the Rival Peak app,
which is separate from the FB pages.
1
1

Viewers within the Rival Peak app were presented with a variety of ways to interact with the story and enjoy it their own way.
In addition to every minute watched contributing towards their favorite contestants, there were also additional ways for them to interact:
Enjoy the individual growth and
twisting story arc of each of the
characters, and catch up with
previous plot points on days you've
not been able to log in.
Participate in daily votes that range
from forcing a specific character to
make an action to changing the
weather or having their food stolen by
wild animals.
Infuence the decision-making of
the contestants on what their
next action might be - solving
puzzles or getting a bite to eat.
NEW EXPERIENCES

Contribute to gain bonus points
and speed up the progress of
certain key activities central to the
contestants’ day-to-day activity.
For the duration of a Goal vote, you
may be given the opportunity to earn
more bonus score via a highly
satisfying match three minigame.
For the duration of a Goal vote,
you may be given the
opportunity to earn more bonus
score via a highly engaging
memory game that is constantly
updated with new pictures from
Rival Peak.
NEW EXPERIENCES

Explore the expanse of the various
locales on, below or around Rival
Peak, see where everyone is
currently, and select a contestant to
watch more closely.
Hit the score milestones, watch
multiple characters and stay active to
collect all of the achievements
throughout the season.
Anything can happen on Rival
Peak, and viewers can channel
their performance in a match 3
minigame into sending tools,
food, or even evil surprises for the
contestants to deal with.
NEW EXPERIENCES

NEW EXPERIENCES

THE PROLOGUE

PARTNERS & ROLES
PUBLISHER STORY & CHARACTERS
GAME DEVELOPMENT ANIMATION

PLAY / WATCH / CONNECT
FIND IT ON…
Available exclusively on Facebook Watch & Facebook
Gaming, TWD:LM demonstrates the power of Facebook
to deliver rich experiences that combine watching
video, playing games, and connecting with others.

Whoever is running the PPT on their laptop, will need to link the video into this slide
Video is located here: TWDLM_FBTrailer1_60_H264_16x9.mp4
TRAILER

PRODUCT OVERVIEW
When the dead rose, Prosper Landing – a remote
coastal Alaskan town – found itself isolated.
Survivors put their faith in methods both old and
new to save their home. The inhabitants are
among the few remaining survivors of the
undead onslaught.
But now they’re facing the harshest winter yet and
hordes of walkers bearing down on them – while they
fight among themselves for resources and authority.
Who will survive long enough to face the new threat
closing in?
STORY SETUP

Align yourself with a faction, choose from one of 12 different
skill sets, and create your survivor.
Your survivor can be sent on quests to help contribute to the
community and build up your own Influence Points. Survivors
may appear in cinematic cutscenes and be immortalized as
part of the official TWD canon.
But be careful, riskier assignments could put your survivor on
the receiving end of a walker bite!
Send your survivor on missions
when you’re done playing for
the day, and they will help you
generate Influence Points while
you’re away!
Many of your interactions with TWD: Last Mile will generate
Influence Points. You can use these points to bid on
decisions large and small, impacting the story as it happens.
EARN INFLUENCE POINTS
CREATE YOUR OWN SURVIVOR

THE
VILLAGE
PROSPER LANDING
Remi
Quartermaster
Age
Early 50s
Profession Before Apocalypse
Bartender
The quick witted and sharp tongued
quartermaster, Remi has ideas about
how things should be done.
Marlen
a
Head of Defense
Age
Early 40s
Profession Before
Apocalypse
Gym teacher
Above all else, a mother and a protector.
Marlena is the leader of the Village
fighters. Where she goes, they go.
Do
c
Doctor
Age
Early 60s
Profession Before
Apocalypse
Doctor
Doc remembers the words of his Elders,
and the oath he took as a physician. He
cares for others, regardless of faction
Abe
Village Chief
Age
Early 50s
Profession Before
Apocalypse Coast guard for
the Alaskan Response Effort
Reliable and well liked, but unsure
of himself. Abe is the reluctant
leader of the Village Faction.
STORY +
CHARACTERS

Tara
Plant Leader
Age
Early 50s
Profession Before
Apocalypse Plant Manager
Focused on long term survival,
Tara will make the hard choices,
even when it hurts her.
Wyatt
Plant Engineer Apprentice
Age
Teen
Profession Before
Apocalypse
School Kid
When he followed Tara to the Plant,
Wyatt become Ladi’s unofficial
apprentice. He is eager to prove his
worth to the community. Maybe then
he won’t feel so alone...
Ladi
Plant Engineer
Age
Early 20s
Profession Before
Apocalypse
Engineering Student
Lead engineer of the Plant, Ladi is all too
aware of every way this could go wrong.
Sara
Plant Musher
Age
Early 30s
Profession Before
Apocalypse
Dog Breeder
Supply Runner for the Plant, Sara
considers her sled dogs part of the family.
The other Plant Workers?
Maybe not so much.
THE PLANT
GLACIER POINT STABILIZATION
PLANT
STORY +
CHARACTERS

Watch the latest story clips, scenes
in the game, and the weekly live
interactive streams to stay up to
speed on the story as it unfolds.
Watch:
Use the in-game map to access
mini-games and activities. Play to
gain Influence Points and aid the
community.
Impact:
The choices the audience makes
could mean life or death for this
community.
Connect:
Bid on decisions large and small, Join the interactive live
streams impacting the story as it happens. to see new cinematic
clips, earn additional Influence Points, and
discuss the impact that fan choices
have had on the narrative.
15 minutes of Instant Game
per day will generate enough
Influence Points for you to
impact key decisions
throughout each week.
Play:

LIVE INTERACTIVE
STREAMS
LIVE Weekly Interactive Stream
Every Monday at 4pm PT
• Debut new cinematic cutscenes
• Discuss story with special guests
• Reveal key decisions made in the Instant Game
• Discuss impact of fan choices on narrative
Both co-hosts will appear in regular Reels which
supplement the story and Instant Game
experience
Felicia will also stream herself playing the Instant
Game live with fans
Yvette Nicole Brown Felicia Day

JUL
Y
01
30
AUGU
ST
SEPTEMB
ER
OCTOB
ER
NOVEMB
ER
11
31
01
22 1
9
1
7
3
1
01
30
01
3
1
01
Act I
Prologue Act II Act III
The story begins on July 11th with Yvette’s first
interactive stream. The Instant Game also
launches in open beta on the same day,
beginning our four-week Prologue phase.
TWD: Last Mile is an experience designed to
be shaped by the fans, and the Prologue sets
up the story to come, while providing an
opportunity for collecting and implementing
fan feedback.
This will be followed by a two-week hiatus,
where development will focus on feature
expansion and general gameplay polish.
The story then kicks into high gear with
three four-week “Acts” that will air
consecutively through mid-November,
resulting in one of the most epic storylines
within The Walking Dead universe.
A SPRAWLING NARRATIVE THAT UNFOLDS OVER 4
MONTHS

Key Takeaways
● Huge potential audience - Facebook has 2 billion users
● No friction: nothing to download or install
● Highly accessible. Works well on low end Android devices
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chamilton@genvidtech.com
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Audience-Driven Entertainment as the Next Frontier in Gaming / Christopher Hamilton (Genvid Technologies)

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