5 Must Have VR Strategies for Better Games

1. XEODesign5 Must Have Design Strategies for Better VR Games UNITE 15 Boston September 21, 2015

2. Why are We Here?XEODesign ®

3. Not ThisXEODesign ® Toilet

4. Or ThisXEODesign ® Last Year’s Hit Console Game

7. XEODesign© 2015 XEODesign, Inc. All Rights Reserved Nicole Lazzaro Expert on Games Emotion and Engagement VR UX & PX Consultant • Game Developer / Designer • Psychology of Emotion • Programmer/Filmmaker • Design Innovation • Analyst Making VR Fun @NicoleLazzar o

8. XEODesign© 2015 XEODesign, Inc. All Rights Reserved 1 Billion Served Games offer many benefits: retention, engagement, and monetization. XEODesign helps 100,000’s of leading publishers, Fortune 100’s, and developers improve their business results through 22 years of design consulting, research, and industry leading best practices. More at: xeodesign.com

13. XEODesign© 2015 XEODesign, Inc. All Rights Reserved The 4 Keys to FunXEODesign’s predictive actionable groundbreaking model on what makes games fun, carefully dissected players favorite moments to unlock the secret of how games create engagement. Putting Emotion into Play The 4 Keys allows interaction designers the ability to target specific emotions in players and keep them playing. This increases retention, engagement, and social sharing, Leading Model for Gamification The 4 Keys is a proven predictive model for how player action crates what’s fun about games. 100,000 Downloads Leading developers around the world have downloaded the 4 Keys. It part of virtually every game design curriculum. How Games Create Engagement Captures the essence of how games use emotion from action to increase user engagement. “Every designer should learn to read this language.” Will Wright, Creator of The Sims Free download 4K2F.com

15. LUX: a game about forgivenessXEODesign ®

16. http://challengepost.com/software/follow-the-white-rabbit

17. In VR Whisper Don’t Yell Follow The White R

18. XEODesign© 2015 XEODesign, Inc. All Rights Reserved We BelieveVR delivers more emotion than movies or traditional games Immersion Agency Traditional Games Movies VR Presence Mass Effect Journey Pong Inception Schindler’ s List Birth of a Nation

19. XEODesign ® Most people assume that the language of cinema and traditional game tropes port well into VR. However, nothing could be further than the truth. VR Killer App: Middle Seat

22. XEODesign© 2015 XEODesign, Inc. All Rights Reserved What to do Organize people to do it Ensure it gets done Leadership vs Management John P Kotter, Harvard Business Review Innovate New Genre Native to Platform Port Controls Reduce Risk Clone

23. XEODesign ® Design Strategies from XEODesign’s year of VR development and research it’s emotion that unlocks VR’s unprecedented levels of immersion and presence not 3D art. Hololens IPD = 66, Microsoft

25. XEODesign© 2015 XEODesign, Inc. All Rights Reserved 36 VR Design Strategies To improve VR experiences in early design Focus AudienceAudience Comfort Feedback Controls Fun UI/UX Emotion PX Balance Platform Social

26. XEODesign© 2015 XEODesign, Inc. All Rights Reserved Platform 36 VR Design Strategies Today we cover 5 Strategies unique to improving VR games Focus AudienceAudience Comfort Feedback Controls Fun UI/UX Emotion PX Balance Social 1 2 3 4 5

27. XEODesign© 2015 XEODesign, Inc. All Rights Reserved Comfort Controls FunPlatform 36 VR Design Strategies Today we cover 5 Strategies unique to improving VR games Focus AudienceAudience Feedback Emotion UI/UX PX Balance Social 1

28. XEODesign© 2015 XEODesign, Inc. All Rights Reserved A B Technology Adoption Curve Number of players Mass Market Diffusion of Innovation, Everett Rogers Crossing the Chasm, Geoffrey Moore #1 Audience Cross ChasmMatch player expectations and what current VR hardware delivers Time

29. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #1 AudienceMatch player expectations and what current VR hardware delivers AudienceAudience 1 VR Traditional Hard Core Game Genres $500 HMD Early Adoptor $20 Cardboard Mass Market A B

30. XEODesign© 2015 XEODesign, Inc. All Rights Reserved Controls FunPlatform 36 VR Design Strategies Today we cover 5 Strategies unique to improving VR games Focus AudienceAudience Comfort Feedback Emotion UI/UX PX Balance Social 1 2

31. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #2 ComfortAvoid triggering disgust and phobias. Fast Motion Precise Targeting Fast Turn Around a Point Stairs Comfort Traditional Hard Core Game Mechanics Running 40 MPH “Make Disbelief Comfortable”

32. How VR Sometimes FeelsXEODesign®

34. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #2 Not ComfortAvoid triggering disgust and phobias. “I never want to do this again! It’s way more involved, more expensive and makes you feel horrible.” Hard Core Game Player ripping goggles off his face while playing Sky Rim in VR

36. XEODesign ® Use Haptics Even Sloppy Ones Rabbids VR Ride, Ubisoft

41. XEODesign© 2015 XEODesign, Inc. All Rights Reserved FunPlatform 36 VR Design Strategies Today we cover 5 Strategies unique to improving VR games Focus Audience Comfort Feedback Controls Emotion UI/UX PX Balance Social 1 2 3 Audience

44. XEODesign© 2015 XEODesign, Inc. All Rights Reserved 5 VR Design StrategiesTo be more than a novelty, move around the types of fun. Escape and return to the micro loop of gameplay. XEODesign ® 3. Controls So Natural Can Play Blindfolded

45. XEODesign ® Use Gestures Players Already Make Rabbids VR Ride, Ubisoft

47. XEODesign© 2015 XEODesign, Inc. All Rights Reserved Platform 36 VR Design Strategies Today we cover 5 Strategies unique to improving VR games Focus AudienceAudience Comfort Feedback Controls Emotion Fun UI/UX PX Balance Social 1 2 3 5

52. XEODesign© 2015 XEODesign, Inc. All Rights Reserved Frustration from certain aspects especially usability needs to be less for some users Boredom Fear Anger Frustration Level 1 Level 2 Level 3 o/ Level 4 PLAYER SKILL CHALLENGE o/ o/ FIERO! FIERO! The 4 Keys Hard Fun

55. In VR Whisper Don’t Yell Follow The White R

56. Easy Fun Micro Loop 1. Controls 2. Creativity 3. Exploration 4. Fantasy Follow The White Rabbit

57. #5 EmotionIn VR Whisper Don’t Yell Emotion Follow The White R

60. #5 EmotionIn VR Whisper Don’t Yell Emotion Follow The White R

67. XEODesign© 2015 XEODesign, Inc. All Rights Reserved Easy Fun Micro Loop Hard Fun Main Loop People Fun Social Engagement Loop Serious Fun Meta Loop The 4 Keys to Fun #5 Fun Nested Engagement Loops Use the 4 Keys to Fun: Best selling games allow players to move between different kinds of play.

68. XEODesign© 2015 XEODesign, Inc. All Rights Reserved Escape The Micro Loop of Gameplay VR Goal Frustration Core Loop VR Collection Desire Meta Loop #5 Fun 4 Keys to Fun Beyond novelty offer more kinds of VR fun

71. VR is Not the TechnologyXEODesign®

76. XEODesign© 2015 XEODesign, Inc. All Rights Reserved 1. Cross the Chasm 2. Make Disbelief Comfortable 3. Controls Can Play Blindfolded 4. Target Emotions the Pull Players In 5. Escape the Micro Loop 5 VR Design StrategiesTo be more than a novelty, move around the types of fun. Escape and return to the micro loop of gameplay.