5. Close-up
shot used Although it is aimed at an
less in 2tone older audience I have used a
band photos, younger model for the editors
but used very picture as it connotes that it is
often in appealing to many, and still
editors music enjoyed by the youth of
photos. today.
6. Long shots,
sometimes
used in
2tone band
photos. The background of the
railings connote a rough
and tough area, like
most of the audiences
backgrounds
7. The clothes worn are
Long shots, very stereotypical of
sometimes the music, a trilby,
used in wayfer sunglasses, a
2tone band suit and tie
photos.
8. Medium
close-up is
Although less seen by the
used in
bands of 2tone, the star is
some 2tone
smiling connoting the
band photos
happy go-lucky attitude of
its audience.
9. The use of check
The title ‘2tone check’ that
makes it seem that
the audience is straight
the magazine will be
talking, and do not want to
quick and
be reading about any
informative. Check is
extras that are not worth
also a slight pun with
knowing.
the recognizable
check associated
with the genre of
2tone.
10. The bright yellow
challenges the
assumption of
2tone, this the
band used is new
and modern but
The use of black &
play old 2tone
White is very
music
affiliated with 2tone
Music, and is
linked with the
colours
Of clothes that the
group where.
11. The signature is used to
This text reinforces the idea
show a small bit of style
of 2tone being represented by
This textthat, and challenges the
is soft and used as
2 different colours of black &
idea of straight-forward,
a welcoming message from
white
the editor. sense of care attitude
no
from the audience
This text This text is
reinforces the bold like the
idea of the audiences
audience personality.
being straight
talking
12. The layout has the
iconic Walt jabsco
character which
The layout is makes it recognizable
straight-forward to a 2tone audience.
and easy to use The main story covers
for the reader, like the most of the page
a male middle and living up to the
age,C2,D worker straight to the point
would want. attitude of the reader
The double page spread, has columns to make it easy to read. The simplistic layout
and bright text makes it easy to read, which is helpful for the middle-aged audience I
am aiming the magazine at.
