An audience survey was conducted for a poster with 10 questions. For layout, 50% preferred C and 33.33% preferred B. For the title, 50% preferred the bottom and 33.33% the top. For content, responses were split so the group will decide. For camera shot, 50% preferred an extreme close up and 33.33% a mid close up. For the tagline, 33.33% said top but 66.67% said bottom so the group agrees with bottom or just above/below the title. For color, 83.33% chose red, white, and black but the group prefers green, white, and black. For background, 50% chose dark and 33.33%

1. Audience Research: Poster

2. Question 1: What layout do you like
the most?
50% of respondents said that
they prefer layout C, 33.33% said
that they prefer layout B and
16.67% said that they prefer
layout D.
C

3. Question 2: Where should the title
be?
The majority of respondents
(50%) said that the title of the
poster should be at the bottom
of the poster, whereas, 33.33%
said the top of the poster and
16.67% said in the middle of the
poster. As a group we agree
with having the title at the
bottom.

4. Question 3: What should be on the
poster?
Surprisingly these results
came out split evenly,
therefore as a group we will
have to decided on which
one we think would be best
to put on the poster.

5. Question 4: What camera shot do
you prefer?
50% of respondents
chose an extreme close
up , 16.67% chose a long
shot and 33.33% chose a
mid close up shot.
Extreme Close
Up

6. Question 5: Where should the tag
line be on the poster?
33.33% of respondents said
the tag line should be at the
top of the poster however, a
large amount (66.67%) said
that it should be at the
bottom of the page. As a
team we agree with the
respondents as we feel that
the tag line should either be
just above the title or just
beneath the title.

7. Question 6: What colour scheme do
you prefer?
83.33% chose red white and black
for the colour scheme however as a
group we prefer green white and
black instead. Also the respondents
in the magazine audience research
also chose green white and black
and the colour scheme needs to be
consistent throughout. In this
survey only 16.67% chose green
white and black.

8. Question 7: What sort of
background do you like the most?
50% chose a dark
background which is what
we expected. 16.67%
chose a bright
background and 33.33%
chose a mixture of both.

9. Question 8: What font do you
prefer?
50% of respondents chose font B,
33.33% chose font C, 16.67%
chose font A.

10. Question 9: In your opinion, do you
think there should be credits on the
poster?
66.67% said no however not
having credits would mean
that our poster won't be a
conventional horror poster as
every horror poster has
credits on them. Therefore,
we will have credits on our
poster. Only 33.33% said yes
which was surprising.

11. Question 10: Do you have any
further suggestions/improvements?
No one had any further
suggestions/ improvements.