The document discusses audience research conducted to inform the creation of promotional materials for a trailer, magazine, and poster targeting young people aged 15+. The research involved developing questions on the synopsis, poster, and magazine to ask the target audience through social media and in-person. Over 20 people provided feedback on their preferences. The results will be used to design final products that appeal to the target audience.

1. AUDIENCE RESEARCH
The audience research needs us to find out information in terms of what our target audience
of young people (15+) would like to see on our trailer, magazine and poster. Whilst doing
this, we will be able to create three final products that would entice them. Our group came up
with about 20 questions and an extra 5 questions on our synopsis. We then asked them these
questions through social media such as Whatsapp & imessage; - we picked a wide range of
people to ask to ensure that the answers represent the national as a whole. In total, we asked
20 people through social media as well as face-to-face meetings.
QUESTIONS ON SYNOPSIS
1. Where would you want the disequilibrium to take place?
2. Is the title applicable to the synopsis?
A) Yes
B) No
3. Do you think the narrative is simple or complex?
A) Complex
B) Simple
4. What do you think the antagonist's armament should be?
5. Do you like the idea of majority of the shots being done in a haunted place?
A) No
B) Yes
POSTER:
1. Which is your most favourite colour structure?

2. A B OR C?
2. Which is your most favourite layout?
A
B
C
C
3. who/what do you want to see on the poster?
B) Every character?

3. A) The Antagonist?
4. What shot do you want on the poster?
A) Close Up
B) Long Shot
5. which angle should the main image be taken at?
A) High Angle B) Low Angle
6. Say for example the image on the trailer is the main antagonist, should they have
a prop?
A) NO
B) YES
7. What type of background do you prefer for the poster?

4. A) Light
B) Dark
8. Would you like to see credits on the poster?
A) Yes
B) No
10. Which typography do you like best?
MAGAZINE
1. What is your most preferred colour scheme?
a b C
D

5. A B
2. What is your most preferred layout?
A
B
6. Should a prop be used?
A) Yes
B) No
7. How many cover lines
should there to be?
A) 3
B) 5
C) 7
9. What price do you think is
reasonable for the magazine?
A) 90p
B) £1.50
C) £2.50
8. should there be featured
images?
A) NO
B) YES
10. Would you like the
magazine to feature any prizes
A) Yes
B) No
TRAILER:
1. What pace would you like for the trailer?
A) Slow B) Fast
2. Which do you prefer?
A) Low key lighting B) High key lighting
3. Whicht do you prefer to be included in the trailer?
A) Digetic/Voice-over B) Non- Diegetic/normal sound
4. Would you like captions to be included in the trailer?
A) NO
B) YES
5. Would you prefer to see the death of the victims or just gore ?
A) full death

6. B) no death, just gore
6. What do you expect to see in the trailer? 7. What is the most attractive
A) Sound
B) Editing
C) Lighting
D) Narrative
RESULTS & EVALUATION
We asked 5 people their views on our synopsis in terms of the title's importance
and how much it discloses.
POSTER:
imessage

7. MAGAZINE:

9. CONCLUSION
Overall, the information we got from conducting this research has helped us gain a wider
understanding of what our final products should look like. to make our products appeal to our
target audience even more, we will be taking their suggestions and requests into consideration
so that our products are successful. we made sure that we asked people from our target

10. audience only (people between the age of 15 and 26)and our now confident that we can make
our trailer based on these decisions made by the public.