The document analyzes potential target audiences for a hip-hop music magazine on the website uktribes.com. It determines that the Urban Tribe category, specifically the Stylers subcategory, best matches the hip-hop genre. The Hyper Beast subcategory from the Aspirant category and the Urban Artist subcategory from the Leading Edge group also suit the genre. These three subcategories contain attributes like an interest in rap music, urban influence, and appreciation for brands that suggest they may be interested in a hip-hop magazine. Analyzing these audiences on uktribes.com helped provide clarity on who the target readership should be.

1. Target Audience
After carefully looking through the various categories on uktribes.com, I have decided that the
audience categorythat suitsmy music genre (Hip-Hop) the most is The Urban tribe and inparticular
the Stylers sub category. However,the hyper beast subcategoryfrom the Aspirant category and the
Urban ArtistsubcategoryfromtheLeadingEdgegroupalsosuitsthegenre.Thesethreesub categories
are the closestexamplesof atargetaudience foraHip-Hopbasedmagazine.The sub-categorieshave
small pointto fitwiththe genre.Firstly, the Urbanartistsdiscussesaninterestin‘genreslikerap’.This
makes it clear to me that people in thiscategory may have a potential interest in my magazine. The
Stylers category emphasises the point of having an influence of urban music, this again suggests a
potential interest in the Hip-Hop genre. The Hyper beasts consist of people with a love for ‘brands’
and an urban lifestyle. This also links with the Hip-Hop Genre as it emphasises the appreciationfor
certainbrands thatpeople withaninterestinthisgenrehave. Thisresearchusinguktribeshashelped
to give me a clearer idea on what my target audience will be and how to aim my magazine towards
them.