This document analyzes the design elements used on the contents page of the magazine "Q". It discusses the main image featuring the band Arctic Monkeys and how it conveys the magazine's genre. It also describes the use of 3 columns to neatly present information, page numbers in bold colors to stand out, and the masthead with the magazine's logo and issue date. Color schemes, subsidiary images, and a consistent typography of two fonts and sizes are also analyzed for their role in making the page professional, organized and reader-friendly.

1. Analysis of professional contents
pages
By Niamh Doherty

2. Main image
The main image is the largest thing on the page so that it is
visible to the reader what is a main story. Traditionally, the
main image normally uses direct address but the main
image in this magazine does not. This may be because the
the band in the main image look like they would on a
normal day so that would not show that they are being
photographed by looking directly at the camera, but
looking like they are talking and just being normal men.
Furthermore, the main image also reveals to the reader
what type of genre of magazine it is due to the band being
associated with that genre of music; which in this case, the
Arctic Monkeys being indie rock.

3. Columns
‘Q’ magazine also uses 3 columns to
display all of the contents. The
magazine has done this so that
everything looks more neat and
presentable, other than cluttered and
messy. This is also done so that the
reader knows where to look on the
page as it helps present what piece of
information goes with what image on
the page.

4. page numbers
Also, on the cover page of ‘Q’ magazine it
includes page numbers. Page numbers
are used so that the reader knows where
the articles are in the magazine. Initially,
they are in chronological order and are
bigger than the rest of the text on the
page so it is clear to the audience.
Interestingly, the magazine has made the
page numbers stand out even more by
placing the number on top of a bold
colored shape.

5. Masthead
In the masthead of the contents page, the
magazine has inserted the magazine's logo
which can help the magazine be well nown as it
is always there and then will be recognisable to
the reader. Also, it also includes the word
‘contents’ so that it is clear to the reader what
page/ part of the magazine they are on and also
includes the month’s issue date, in this case
‘November 2015’. Initially, the text in the
masthead is a bigger size to the rest of the text
on the page so that, again it is recognizable to
the reader.

6. colour scheme
The magazine also includes a colour scheme
on the contents page where in this case it is
mostly black and white with pops of colour
here and there. The colour scheme is used to
make the magazine look more professional
and set out so it is clear to the reader and is
not harsh on the eyes. Although, the colour
scheme can also connote to the reader the
genre of the magazine is.

7. subsidiary images
Subsidiary images are used on the cover
page of ‘Q’ magazine to link with some of
the information on the page about articles
inside. These are used to show what else is
in store inside the magazine other than just
the main article. In addition to this, this can
attract new readers as if the recognise/ are
a fan of an artist or band that have been
included in an image they will want to buy
the magazine and find out more.

8. typography The typography on the contents page consists
of two fonts; one for the subtitles and another
for the information underneath. There is not a
range of different fonts so that it looks more
sophisticated and less messy. Also, the
typography consists of two sizes throughout
the page; one for subheadings, and another for
the information below it. This can be effective
because it makes the page look more
organised and neat which makes it easier for
the reader to read.