The results and conclusions from the audience research survey found that:
- The target audience was mostly female and aged 15-17.
- The most popular bands were The Maccabees, The Killers and The Vaccines.
- Respondents associated indie music with guitars, chinos, and individuality and preferred the colors maroon, green, blue and red.
- Most would pay £2 for a magazine and wanted to read stories, interviews and see images in monthly publications.
- NME was the favorite magazine and posters and gig guides were preferred free gifts.
- Arctic Monkeys, The Vaccines and The Killers were the most
2. 1. What gender are you?
Female
This pie chart tells me that there are an equal
Male
amount of males and females that I asked.
2. How old are you?
This pie chart tells me that I have covered
the full range of ages within my target
audience, which is good. However, the bulk
15-17
of people who completed my
18-20 questionnaire were aged 15 to 17. This
21+ means that my results are going to be
biased in favour of the lower end of my
target audience.
3. 3. Who is your favourite band or singer?
The maccabees This pie chart shows me what band or singer
The killers people in my target audience like. This could
The vaccines help with my main image and the types of
The script stories to put on my magazine.
4. Do you like Indie music?
this question will tell me whether people like
Yes my chosen genre and will actually read it if I
No were to do my magazine this genre. This is
important because if not many people were to
like Indie, not many people would buy my
magazine
4. 5. What three words do you associate with Indie?
This pie chart tells me what words people in
my target audience think associate with Indie.
Guitars This will help me make decisions on any
Chinos images that I would like on my magazine. For
Individual example, a lot of people said that guitars were
vans
something that is associated with Indie, so I
will probably have someone with a guitar as
one of my images.
6. What three colours do you most associate with Indie?
Those four colours are the most chosen
colours that the people who took my
Maroon
questionnaire thought most associated with
Green Indie. This will help me make decisions on my
Red colour scheme, what colour outfits my models
Blue will need to wear.
In conclusion this chart tells me that me that
my colour scheme would best be
maroon, green blue and red.
5. 7. What is the highest amount that you would pay for a music magazine?
This pie chart tells me how much money people are
£1.50 willing to pay for a music magazine. This will help me
£2.00
with the decisions on the price for my magazine.
£3+
£2.00 is the main price that people said they would
pay so my price would be around that price mark.
8. How often do you buy music magazines?
More people buy music magazines monthly
Weekly
than weekly or fortnightly. This will help me
Fortnightly
when I am deciding how often my magazines
Monthly will be published.
In conclusion I will sell my magazine monthly
as that is when most people buy their
magazines.
6. 9. What do you like about the music magazines that you currently read?
People have said that they like to see
Stories stories, interviews, images, reviews and
Interviews posters in their magazines. This will help me
Images when I am deciding the content of my
Reviews
magazine. I know, with the help of their
Posters
answers, that I will definitely be having
interviews and images in my magazine.
10. What do you dislike about the music magazines that you currently read?
The results to this question show that most
Reviews
Adverts
people dislike seeing reviews, adverts and fan
Fan mail
mail in their magazines. This will help me with
what not to put in my magazine. I will need to
take into consideration that people have said
that they both like and dislike reviews.
7. 11. Which is your favourite music magazine?
When asked their favourite music
Mojo magazine out of the three choices –
NME
Mojo, NME, and Q, NME seemed to
Q
be the most popular.
12. Would you be interested in getting a free gift? If so which would you prefer?
When asked what free gift they would like in
Posters
the magazine, they had said posters, gig guides
Gig guides and CDs. So I will use these results when I am
CD thinking of what to put in my magazine. I will
definitely put in a poster and a gig guide.
8. 13. Have you ever been to see an Indie band in the past?
This tells me whether people go to see Indie
Yes bands live or not. This will help me when I am
thinking of putting an interview on the
No
magazine of a band from a live performance.
14. Would you like a competition in the magazine?
The results tell me whether or not people
Yes would like a competition to be put in my
No magazine. More people than not said that they
would not like a competition in the magazine.
9. 15. What Indie bands do you listen to?
The results show that when it comes to Indie
Arctic Monkeys
bands, Arctic monkeys, The Vaccines, The
The Vaccines
Killers and The Maccabees are the most
The Killers
popular. These will help me when I am
The maccabees
deciding what stories I should put on my
magazine that will draw in my target audience.
16. Which Indie bands do you dislike?
When asked what Indie bands that they
Atlas
dislike, Atlas, The Vaccines, The Maccabees
The Vaccines and Noah and The Whale were what were
answered. This might tell me who not to
The maccabees
feature in my magazine as it may not appeal to
Noah and The my target audience.
Wales
10. 17. What type of stories would you like to see on the front cover?
These results will help me when I am
Lifestyle planning what contents to have on my
Music tips from bands magazine as it will tell me what the
reviews
readers would like to see and it would
News
Gossip
appeal more to my target audience if they
Singers and their lives
see something they like on the magazine
18. How would you like the layout of the contents page?
This tells me that for the layout of my contents
page I should have a lot of images for the
Mainly people who prefer looking at images. But I
text should also have quite a bit of text for the
people that would prefer mainly text on the
Mainly
layout.
images
11. 19. How would you like the contents page laid out?
Sections
Regulars and features
This tells me that more people would prefer
my contents page to be laid out in regulars and
features rather than sections though there is
still quite a lot of people who prefer sections.