The questionnaire results show that: 1) NME was the most popular magazine among respondents, while Rolling Stone was the least popular. 2) Respondents expected to find interviews, coverage of gigs/festivals, and new music reviews in magazines. 3) Most respondents were willing to spend between £3.00-£3.99 on a music magazine and preferred to read them at home or while travelling. 4) Entertainment and keeping information up-to-date were most encouraging for respondents to buy a magazine, while freebies were less of a concern.

1. Audience Research

2. Questionnaire

3. Question 1
• My results for question 1 shows that NME
was the most popular magazine and Rolling
Stones was least.
What magazine do you prefer to read?
• My results show me that because NME is a
mutli-platform company have used their
magazine to their full extent and have
worked gaining reliable consumers.
• This shows also me that they have build a NME
reputation in the magazine business unlike Kerrang
Rolling Stones. Vibe
• Rolling Stones could be least popular Rolling Stones
because of the target market. Q
Metal Hammer
• NME audience targets teenagers to young
adults which is also what I’m aiming for.
• Most of the other magazine are voted
equally such as Q and Vibe and Kerrang and
Metal Hammer.

4. Question 2
• My results from question 2 show that the What do you expect from a music
majority expect to find interviews in magazine?
magazines.
• Other high demand also include coverage
posters
of gigs/festivals, new releases/reviews and
backstage coverage.
• This shows that the audience is looking for exclusive news
new information constantly and updated
information on favourite new release/reviews
bands/artists/gigs/festivals
• Posters are least picked in my
coverage of gigs/festivals
questionnaire, this shows that readers are
more interested in their favourite
bands/artist news instead of pictures of backstage coverage
them.
interviews
0 2 4 6 8

5. Question 3
• The results of this question is similar to the What do you expect /prefer to read on a
previous question (question 2). double page spread?
• It shows that most people would
12
expect/prefer to find out interviews on new
bands/artists. This backs up my pervious
point about that the audience wants and 10
drives on new information about their
favourite bands/artists.
8
• The audience is interested in their
background/what they have been
doing/personal lives etc 6
4
2
0
Less an £1.00 £1.00 - £1.99 £2.00 - £2.99 £3.00 - £3.99

6. Question 4
• This question results shows that most
How much are you willing to spend on a
people would spend roughly £3.00-£3.99
on a music magazine. music magazine?
• Most people wouldn’t spend £5.00 or
more and less an a £1.00.
• This shows the average of price made by
students/young adults and what they are
willing to pay.
• The price is an important factor because its
no reader would but it if its too expensive. Less an £1.00
£1.00 - £1.99
• In doing this questionnaire, it has taught
£2.00 - £2.99
me the average budgets a student/young £3.00 - £3.99
adult would usually pay for a music £4 or more
magazine.

7. Question 5
• My results shows that people prefer to read
their magazine at home or either travelling. Where do you mostly read music
• Also a portion of students/young adults magazines?
read them whilst waiting anywhere.
• This could benefit me by thinking about the
size and the weight of the magazine. Anywhere else
• If people like reading whilst they are
travelling, e.g. trains then I would have to Waiting anywhere (appointments)
make it suitable for travelling.
Travelling
At home
Work/College/Univesity/School
0 2 4 6 8 10 12

8. Question 6
• My results show that entertainment has a
massive aspect in encouraging readers to What would encourage you to buy a
buy magazine however the price has no magazine?
main concern.
• Also again a part of the encouragement of
reader buying magazine are information
being kept up to date.
• What shocked me was that freebies was not
a major concern to readers because I Freebies
thought part of the entertainment was to Competitions
be given freebies. Price
Keep up to date
Entertainment
Other

9. Question 7
• These results show me there is a huge
variety of different artists/bands What bands are you in to?
• This demonstrates the quick change from
one artist to the other and how a younger
audience are very demanding and all have
different tastes in music. 2
• It varies from pop, r’n’b, and indie 1.8
1.6
1.4
1.2
1
0.8
0.6
0.4
0.2
0
Beyonce
Rihanna
Foster The People
Gotye
Coldplay
Chase & Status
Example
Florence And The Machine
Kasabian
Shrillix
JLS
The Wombats
David Guetta
Ben Howard
The Temper Trap
Ed Sheeran

10. Question 8
• From what I have found out in this What genre of music do you enjoy/are
question was that indie and pop was most interested in?
popular.
12
• This tells me that young adults/ students
are mostly interested in indie and pop
10
which shows that it can vary.
• Indie/pop gives me a wide audience such
8
as NME but NME is an around indie style
music whereas I am focusing on indie/pop
• These results have given me evidence that 6
young adults/students are interested in
indie/pop music and help me with my 4
target audience.
2
0